△ This article was first published on the public account "Meibao Teacher"
Double Eleven pre-sale, Li Jiaqi live broadcast room sales exceeded 11.5 billion, Wei Ya over 8.5 billion.
I thought I had counted 0 wrong, but I confirmed it again and again, only to find that I had seen too little of the world.
In fact, as early as last year's single eleven pre-sale, Li Jiaqi and Wei Ya brought a total of 8 billion goods.
Today, it has doubled, and the value of Via's goods alone is about equal to the sum of the two people last year.
Behind the jaw-dropping numbers, anchors Li Jiaqi and Wei Ya have deeply cultivated their profession and laid a solid foundation in the basic skills.
If you're observant, you'll find:
Those who are really strong are very "solid".
01
Deep ploughing and professionalism, to the extreme
What is "solid"?
"Solid" people, there are no tricks, only down-to-earth cultivation and squatting good steps, do a good job in basic skills.
They don't believe in "one move to win", only believe in "heaven rewards hard work".
They know where the boundaries of their knowledge lie, and they are in awe of areas and industries they don't understand.
In the industry, they will find the right direction, deepen the professionalism, and achieve the ultimate.
For example, Li Jiaqi, everyone knows that Li Jiaqi is a "brother" with live streaming goods.
But, you know what? When Li Jiaqi first started live broadcasting, few people watched his live broadcast room.
Why did Li Jiaqi finally succeed?
Because he can deeply cultivate the live broadcast industry and constantly improve his business capabilities.
Li Jiaqi first went out of the circle because of the live broadcast with lipstick. As a "lipstick brother" in the live broadcast industry, Li Jiaqi's professional level is enough to hang many beauty bloggers.
People who have watched the live broadcast know that Li Jiaqi's familiarity with the product is "a must". Whether it is the product ingredients, the use of the scene, the selling point advantage, the makeup effect, suitable for the crowd, he understands it clearly. If the audience has any doubts, he can also give timely answers.
A solid professional foundation is an important reason for Li Jiaqi to create an industry myth.
Wang Yangming said in the Records of Transmission:
"'The only' is the idea of 'only essence', and 'only essence' is the 'only' kung fu."
All the successes in the world are never a surprise victory, but a thing that has been done to the extreme.
02
Practice deliberately and find the right way
When you cultivate a profession and find the direction of your struggle, you must continue to practice deliberately.
Where do the masters have any tricks to speak of? However, in the professional field, I practiced a simple thing 10,000 times, and constantly iterated and improved.
The author of the book "Deliberate Practice" research: the most outstanding people in each field are often the ones who have been practicing for the longest time.
Speaking of Li Jiaqi, what did Li Jiaqi do before there was no fire?
There is such a data: 365 days a year, he broadcast 389 live broadcasts, each live broadcast is not less than 3 hours, no double holidays for three consecutive years, no holidays.
If there is no live broadcast day and night, no long-term persistence and practice, how can Li Jiaqi stand out from the army of hundreds of thousands of anchors.
However, Li Jiaqi's live broadcast is not just a simple repetition of the machine, after each day's live broadcast, he will review it with the team.
From the art of speech, to the mobilization of emotions, to the introduction of categories, to the cooperation with the assistant, the pinching of the time difference, every review, actively summarize the experience and shortcomings, until the extreme.
Constantly practicing deliberately, constantly adjusting and improving, this is the secret of Li Jiaqi's success.
For each of us, many crafts also need to be constantly improved, and many key skills need to be constantly and deliberately practiced.
For example, in the digital age, you may have to learn user growth, in the past you may have delivered up to two hundred people offline, but there will be hundreds of thousands of users growing with you online. In such a digital era, the ability of users to grow also needs to be deliberately trained.
There are also sales, new media marketing, community operations, short video production, experience extraction, etc., which are very important skills that need to be deliberately trained.
03
Tenacity, long-term persistence
It's also important to have a tough mindset.
The watershed between masters and ordinary people is actually here:
Many times, the master can achieve great things, not because of how high his ability is, how smart the person is, but because his mentality is very good, and he can persist in doing things for a long time.
Back to Li Jiaqi's example, from the beginning of the live broadcast when there were few people in the live broadcast room, to the subsequent 365 days a year, every day high-intensity live broadcast, which is a very big test for a person's mental strength.
Many people encounter this situation, either because of the poor popularity of the live broadcast room and frustrated, give up, or will not be able to survive because of high-intensity working hours, but Li Jiaqi did not give up, always with a positive attitude to face, and finally succeeded.
Everything has a process from "quantitative change to qualitative change".
The iron pestle into a needle, relying on you to constantly grind the iron pestle, once or twice will not have an effect, you must grind 1000 times, 10000 times, it is possible to become a needle.
But the process is boring, you must maintain a good attitude, do not rush, to persist for a long time, in order to achieve your expected purpose.
What is a really powerful person? The really powerful people are very "solid", they will not have any "strange tricks" and "tricks", but they are squatting on the horse and practicing the basic skills in a down-to-earth manner; they are not distracted, they are not impatient, they are not anxious, and their mentality is very good; they may not go very fast, but they must go far.
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