On February 12, 2022, sponsored by the Beijing News Center in 2022, the "New Atmosphere of the City of the Two Olympics - 2022 Chinese and Foreign Media Beijing Tour" city image feature interview activity walked into the SKP-S high-end department store located in the Beijing CBD, and 52 reporters from 29 media at home and abroad felt the first "China Original" leading the innovation of the global fashion retail industry in an immersive shopping space full of futurism and sci-fi, showing the world the fashion landmark of Beijing's international consumption.
What does a new retail concept look like for a high-end department store?
Technology, art and fashion are integrated
Beijing SKP is the flagship store of Beijing Hualian Group's high-end fashion department store, and its department store SKP-S was officially opened on December 12, 2019, with a construction area of nearly 20,000 square meters and nearly 500 fashion brands, which is a new retail concept high-end department store that combines technology, art and fashion.
Compared with traditional department stores, SKP-S is unique in terms of space building, consumer experience and brand agglomeration, including science and art installations such as "Future Farm", and international first-line brand concept stores, which create an immersive shopping space with a futuristic and sci-fi sense, attracting great attention from the global fashion industry and becoming a milestone project for SKP to create a world-class fashion retail brand.
The three floors with the strongest Martian theme create an immersive commercial space for a new experience.
What black technology is there in science fiction malls?
Visiting the mall is an immersive exploration experience
The atmosphere of the "science fiction world" begins as soon as they step through the door, and as soon as the reporters enter the door, they are attracted by the very realistic flock of sheep in the "Farm of the Future", who graze peacefully on the farm and occasionally make a cry, only the robotic arm next to them reminds them that they are a group of robotic sheep copied by artificial intelligence.
According to reports, SKP-S has a total of four floors, each floor uses a human exploration of outer space space spacecraft named, full of futuristic and sci-fi sense, the use of a variety of art installations, the "shopping mall" into "immersive exploration experience", to help the construction of international consumer center city. The Farm of the Future is an art installation with the theme of Terra.
The "penguin colony" on the second floor is even more amazing. Penguin Magic Mirror consists of 450 electrically filled animal penguins, creating an unexpected monochromatic palette. When the viewer is spotted, the penguins "reflect" a silhouette through the rotation of their black-and-white fluffy toy feathers. Immediately afterward, the reporters came to the "Place of Encounters" of SKP's self-operated bookstore to experience a new lifestyle bookstore integrating leisure and entertainment.
The third floor is the one with the deepest sense of immersion and the most martian theme. Walking in the "time and space tunnel" seems to be a deep space path to Mars, and it represents a social street that is still lively even if humans immigrate to Mars. The philosophical "Interstellar Dialogue", the "original self" in the white spacesuit and the replicant "AI I" in the blue vest mirror each other, which is the confrontation between man and a higher -order "self"; the Canadian artist's work "Earthquake Index", by exploring the seismic frequency and seismic index of different locations, transforms them into dynamic audio and visual graphics, so that the trembling of the earth is presented in an intuitive way.
Here, like the entrance of human beings on Earth to Mars, with a unique narrative, a "future world" is constructed, using imagination and creativity to create an immersive commercial space for people to experience a new experience, so that fashion and the future collide fiercely...
450 electricly filled animal penguins form the Penguin Magic Mirror, which attracts the attention of visitors.
How to build an international consumer center city?
The implementation plan proposes ten special actions
In July 2021, Beijing and five other cities became the first batch of cities to cultivate and build international consumption centers. On September 5, 2021, Beijing municipality issued the "Implementation Plan for Cultivating and Building an International Consumption Center City in Beijing", proposing ten special actions, including the action of creating new consumer landmarks, the action of cultivating consumer brand matrix, and the action of leading digital consumption innovation. In 2021, the annual target completion rate of 173 tasks for Beijing to cultivate and build an international consumption center city will reach 100%. Among them, the consumer brand matrix was gradually optimized, and the number of first stores landed in 2021 was 901; 6 new consumer brand incubation pilot bases were listed for operation. By 2025, Beijing will take the lead in building itself into an international consumer center city with global influence, competitiveness and reputation.
"Beijing is already one of the most modern and prosperous cities in the world, it is changing with each passing day, and the future development will exceed our imagination." Eric Marie Favreliere, a photographer from France, expressed his expectations for Beijing's future development when attending the "Silk Road Big V Beijing Tour".
For more information, please pay attention to the Winter Olympics.
Photo by Wu Di, reporter of the Winter Olympics
Source: Client The Winter Olympics | Reporter Sun Jie
Process Edit: U022