The other day, there was a news that made people infuriating,
The Beijing News reported:
Children's clothing printed "Welcome to Hell" and "Let Me Touch You" Jiangnan cloth need to give an explanation
As can be seen from the online official website, this batch of children's clothing is not only a copywriter, but also a strange pattern: strange hands, sickle freaks, tattered rabbit heads, Satan... In short, the combination of all kinds of strange and curious patterns is uncomfortable to watch, and it is difficult to imagine that these are patterns that appear on children's clothing.
How did the "cancerous tumor" that killed minors and even children appear on children's clothing in a dignified manner?
Netizens broke out that Jiangnan clothing used very inappropriate copywriting and patterns on many series of children's clothing: broken hands, Satan, strange uncles, human organs...
A Little Red Book blogger posted a picture that he took his 4-year-old child out to play, and when he stared at the child's back, he suddenly found that the Jiangnan clothing children's clothes bought by the elderly at home for the child looked very wrong. The clothes are printed with the English "Welcome to hell"; a man extends a hand to someone (or something) who looks like a cage and says, "Let me touch you"; a "man" in a robe, with a pair of monster feet and a tail exposed, pulls a stump leg (the other leg has been broken), and holds up the hammer in his hand...
These elements, which even adults will feel uncomfortable when they look at them, have appeared in children's clothing in a dignified manner, which is really shocking.
1. The girl's outfit from which the incident originated
The earliest controversy I found on the Internet about the Jiangnan clothing children's clothing series originated in 2017 with a girls' dress:
The original design is from "Paradise on Earth", the C-position pattern on the chest of children's clothing selects the elements of the woman's lower body, and the skirt is also printed with nude couples caressing each other.
Maybe the designer felt that he was borrowing from art. But everyone's understanding of art is different, and this kind of art, adults look at the paintings of the master with an appreciative eye, which is understandable.
But is it just a coincidence that such a painting, placed on a girl's costume and enlarged as a C-bit pattern?
Many netizens said that improper patterns are not a problem that only appeared this year, nor is it a case of a certain piece or a certain batch of children's clothing design, for several years, a large number of clothing designs in various batches have the same problem.
In addition to the "welcome to hell" that appeared earlier, netizens also carefully picked up other patterns
A man-like and strange guy wearing a black mask holds a nail hammer high in his right hand and a foot in his left hand. Don't say that netizens over-interpret, the foot is clearly marked: "This is the foot" (this is the foot)."
Next to the strange man's head was the phrase, "I just need a foot."
There was also a strange uncle who was half-bent on his knees and very obscene at first glance, saying, "Let me touch you!" (Let me touch you)".
There are also fragments of human limbs that can be seen everywhere on clothing:
These are things that even adults don't want to see
, just a small part of the same piece of children's clothing.
Don't look at the picture, think about it and throw up.
2, more details of the fear
After the news was exposed, more and more netizens carefully checked the jnby children's clothing they had bought for their children at home, and only then did they know that the patterns that were thought to be "novel, unique, strongly colored, and with a sense of design" were not ordinary.
For example, one of the graffiti down jackets, at first netizens thought that boys' clothes were often uniformly black, so they chose a style that vaguely looked like some patterns and would not be too fancy.
As a result, after the Jiangnan cloth children's clothing incident continued to ferment, she carefully translated the English on the clothes with translation software.
In her original words: A translation of the whole person is not good.
“This whole place is full of indians. I will take this gun and blow them to pieces.”
"There are Indians everywhere here, and I'm going to blow them to pieces with this gun." ”
The little boy, whose whole body was full of arrows and whose expression was painful and frightened: "Oh! Papa! Oh! Mama! I am shot to pieces! Help! I'm dying! ”
- "Mom and Dad! I was knocked to pieces! Help me! I'm dying! ”
All kinds of words and pictures full of racial discrimination and horror and darkness appear in our country of Guotai Min'an, wearing on children who are young and ignorant.
After searching by netizens, the picture on the clothes is actually from the classic children's picture book "The Adventures of Little Nemo Dreamland":
<h1 class= "pgc-h-arrow-right" > from the Chinese translation and the complete story, this book is actually a brave, bold, imaginative adventure story, but also in Douban to get a high score of 9.7, is the originator of children's picture books. </h1>
However, Jiangnan Buyi excerpted some "specific fragments" of its contents, took them out of context, and printed them on children's clothing. What exactly does Gangnam Buyi want to do?
In addition to these elements, there are also many children's clothing in Jiangnan clothing, which makes netizens think about it.
Rabbit head sweater with weird tassel "Seven Tricks bleeding";
Short sleeves of the Satanic motif;
"Eagle Banshee";
I have to say that Jiangnan Cloth is bold enough.
"Flavor change" design
In the promotional pictures of the official website of Jiangnan Buyi, there have been many strange "designs".
For example, the back photo of the little boy, the black shadow of an open hand appeared in the back of the head,
For example, 3 children staring intently at a dagger with the tip of a knife in their hands...
Jiangnan Buyi's official website also has many such bold propaganda pictures that contain terror, violence and pornography.
After the fermentation of online public opinion, Jiangnan Buyi preemptively deleted most of the official photos and posted such an apology statement on Weibo:
In addition to the long nonsense, in short, it is to remove the product, support refunds, and everywhere flaunt itself as a "local clothing brand rooted in the Chinese market, and has been promoting the creative design of local designers".
Take another look at its branding:
"Adhering to the mature and natural design style, it aims to present the unadorned and unique side of children's lives. Pure, natural, fun, through the story of each season, children are brought into the space of imagination, let them be unbridled and play. ”
It's an irony.
According to industry insiders, the design of a clothing brand must pass the review of senior management over and over again. Countless netizens have questioned that this is not only a matter of individual designers, but also an ideological problem of the top level of the enterprise, or the entire enterprise.
I am afraid it is not so simple as the designer's perversion, the brand's design style is not only a change of taste, its creation has long been beyond the field of children.
The corporate values behind the provision of bloody, violent and even suggestive merchandise to children are chilling.
Follow-up found that the design of Jiangnan clothing (JNBY by jnby) clothing is mostly controlled by the founder - Li Lin to control the overall direction of the product.
The founders of the JNBY by jnby brand, Wu Jian and Li Lin, are no longer Chinese.
As of June 30, 2021, Mr. and Mrs. Wu Jian and Li Lin held a combined 61.47% stake in the listed company JNBY by jnby, and the couple's net worth exceeded HK$4.7 billion (about RMB4 billion) based on the market capitalization of JNBY by jnby on September 24, 2021.
Not a Chinese national, earning Chinese money, but also poisoning Chinese children, this "malicious child" children's clothing incident has become even more bizarre. What exactly is the intent? From these printed designs alone, JNBY by jnby has broken the boundaries of children's clothing design again and again.
If Jiangnan Buyi is trying to spread the evil element maliciously in China, then the demons and ghosts behind it do not seem simple.
4. Follow-up processing
On September 26, 2021, due to the bad nature of this incident, the relevant departments of Hangzhou's West Lake District interviewed "JNBY by jnby)" and ordered the removal of children's clothing and clothing of the same type, requiring no reason to return them. At the same time, Hangzhou set up an investigation team to investigate "Jiangnan Buyi (JNBY by jnby)".
Although the incident is still under investigation and the results have to be announced, everyone's eyes are shining, and they will not be blinded by its superficial pseudo-art.
With such a bad impact on the enterprise, is everyone hoping that it will go out of business in the same place while hating it?