Home appliances open meal to eat and drink well, why do you want to pull your legs and run?

After the Spring Festival, another round of opening season for the new year of home appliance brands started. In particular, white electric air conditioning products are facing the upcoming first battle in March, and both manufacturers and merchants have taken tense action. After all, this is the first battle of the new year, which can not only achieve off-season shipments, but also boost morale and prepare for the future battle.

In the new opening season, some home appliance dealers are facing a re-branding line, should they participate in the opening meeting? Compared with many years ago, the voice of home appliance dealers has increased a lot, because in the era when e-commerce has not risen, home appliance channels are a closed loop, the relationship between brands and dealers is relatively stable, and the supply direction is relatively controllable. Now the e-commerce platform, online batch model, etc. have brought more variables to the traditional channels of home appliances. Dealers' dependence on home appliance brands has weakened, because even if they are not brand channel providers, it is not difficult for them to get brand sources, and all kinds of online channeling goods are flying around, and most of the prices are cheaper than agent channels. And with the sinking of online channels such as Tmall, JD.com, and Suning, the value of some small and medium-sized dealers has also been effectively tapped.

In this situation, the "status" of many home appliance dealers has been greatly improved than before, in addition to those regional "overlords" The right to speak is enhanced compared with the past, and the small and medium-sized channel providers that were not valued by the brand will also become the object of major brands. This has appeared in the peak season of brand opening, some dealers have received a large number of invitations, and some have simply given up attending the meeting because the brand salesmen are staring at the meeting and making money.

"Home appliance people" WeChat group in the past few days about the home appliance opening meeting news continuously, some businesses are not strong enough, can not get the invitation letter of the brand side, and eager to get the news, eyes in the group waiting for peers to send the latest news of the opening.

For the "home appliance brand opening meal do you still want to eat?" On this issue, the advice given by the "home appliance man" is that "there will be food to go, and there is food to eat." ”

We all know that the brand opening will be known as the "ugly face, the meal is difficult to eat" embarrassing portrait, this meal wants to eat straight and strong to eat frankly and hard, then in advance to bring enough silver, ready to go to the banquet is to pay the psychological preparation. Even so, we don't have to go and have to go.

There are two reasons, one is that there is a threshold for the opening invitation of these brands, not that you can go if you want to go. Invite you to explain that your local influence is not bad, such a face is to be given; the second is that each brand, no matter how big or small, as long as you want to participate in the operation, must have a good relationship with the brand, the participant can understand the first-hand brand strategy, policy support and product information, as a basis for whether to play and how much to play. At the same time, by participating in the multi-brand opening meeting, you can compare the advantages and disadvantages of different brands, which is also very helpful for your future brand choice.

For the embarrassment of participating in the opening will not play a bad face, haha... Under the difficult predicament of the overall situation of the industry, the face is put back, and the inside is the most important. The face is good-looking, not warm, and the last to be frozen is yourself! Do home appliance people, the heart is to be strong, home appliance brand opening dinner invitation to eat, and to eat and drink well, see the policy is not good but also forced to pay, we can pull our legs and run!

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