During the Spring Festival, a micro-movie called "Lao Wan's Car" resonated with countless Mazda car owners. As Changan Mazda's first Chinese New Year micro-film, it uses real user stories as materials to interpret the ordinary but touching car-owning life story of ordinary Chinese Mazda users. Mazda has always been widely known for its image of "technical house", and its first New Year micro-film can play the warm card so deeply, which makes people greatly improved, which may be the difference between the new Chang'an Mazda after the fusion of the two horses.
This is a true Story of a Mazda Owner, with a touching commitment spanning two generations, to make people feel the eternity of love and affection. There is no emotional fierce conflict in the film, and the layout of the scene also restores the real simplicity of that time. The aesthetic, nostalgic picture quality and the use of a large number of soothing shots, coupled with the wonderful interpretation of the actors, especially Zhang Jing's first film level, have made countless Mazda users and fans moved after watching the movie.
What is particularly touching is that even if the MAZDA6 has been away for so long, the father and daughter still recall the deep imprint of time at the moment they see it, and remember the bits and pieces of the MAZDA6 accompanying the family. Just like the theme of the film: during the farewell, love never shifts.
In a busy working life, we can't forget the beauty of life, the promise of the past and our families. Just like the new Changan Mazda's long-standing commitment to users: always regard users as the core of the new Changan Mazda's corporate management and brand development; always adhere to the "integration of people and horses" driving pleasure; always adhere to the people-oriented research and development concept, to create a driving environment that is both comfortable and safe and can be smoothly controlled.
Since entering the Chinese market in the 1990s, mazda brands have brought countless touching moments to Chinese users in the process of participating in and promoting the rapid development of China's auto market, and also witnessed their extraordinary lives.
The majority of users have also witnessed the continuous self-optimization and positive initiatives of the Mazda brand. For example, the MAZDA6 in the film was originally the main model of FAW Mazda, but it became the absolute protagonist of the Changan Mazda New Year film, which played a fusion effect.
In 2021, under the impetus of Changan Mazda, the former FAW Mazda and Changan Mazda successfully reorganized and integrated into the new Changan Mazda, and 3.2 million Chinese Mazda users have since become a big family and began to walk with Them. In the course of nearly 30 years of development, Mazda will always keep its promise to bring 3.2 million users a good life with its unparalleled product charm.
Mazda brings users both product and spiritual pleasure
The film is based on a true story, and some of the details can't help but be moving in retrospect.
It was no accident that Lao Wan chose MAZDA6 at that time. Because it was in 2003, the Mazda brand first introduced the MAZDA6 into China, with its extraordinary appearance and excellent handling, it won the reputation of the "King of Curves" of the year selected by the media in that year, and has maintained the hot sales in the market. At the time, the MAZDA6's sporty exterior, excellent handling, exquisite workmanship, superior interior space and high standards of safety represented a new standard for mid-to-high-end cars in the 21st century. MaZDA6 is the beginning of many post-80s and 90s to know Mazda, and it is also the dream car of a large number of people at that time. Lao Wan's choice at that time seemed to be accidental, but in fact it was inevitable.
In fact, as a classic model full of feelings, the Old Horse 6 is still the favorite model of those classic car players, not only because of the excellent quality of the MAZDA6's durability, but also because of the outstanding mechanical quality and durable classic design of the MAZDA6. So although the MAZDA6 when Xiaowan got married was almost 20 years old, it was still driving normally in the hands of the current owner, and this favor was not just a simple feeling.
In the film, Lao Wan took a unique path to start a business with a sports wedding car, and unswervingly chose MAZDA6 as a tool for entrepreneurship, which is not only the trust in Mazda products, but also the recognition of mazda's brand pursuit of the ultimate spirit. Mazda did not vigorously market, but concentrated on building cars, creating the legend of Mazda rotor, the first victory of Japanese manufacturers in Le Mans and the classic "king of corners" Ma 6 story. Both Lao Wan and Mazda believe that through unremitting efforts and innovation, they will be able to go out of a different path. It is this spiritual resonance that inspires Lao Wan to keep moving forward.
Another detail is the process of finding a car. In order to find the old car, the old horse tossed and turned in the second-hand car market, still found nothing. He finally reluctantly logged on to Changan Mazda's "Yuema Starry Sky" user co-creation platform, posted for help, but quickly found the current owner of the old car. This shows that Changan Mazda's "Yuema Starry Sky" platform effectively aggregates Mazda's users. Open the "Yuema Starry Sky" Mini Program, you will find that the entire platform is operating around the user, from the user community, the local certification riders' association to the IP activities of various sections, which very well shows the new Changan Mazda "user +" thinking.
Under the new chapter of the brand, the new Changan Mazda continues to enrich and expand the brand temperature and connotation, and carries out a series of circle marketing activities based on user interest in the fields of modification, e-sports, and her strength, each step originates from the user, and every step has the participation of the user. The "Yuema Starry Sky" user co-creation platform is the center of direct communication between the depot and the user, which adds more vitality to the brand.
After the unification of product channels and services, the new Changan Mazda can bring consumers more convenient car buying, car experience and better and better service quality, and it is also more convenient to create more colorful car ownership activities around 3.2 million brand users, successfully taking the first step of brand upgrading.
In 2022, based on the integration of the two horses, the new Changan Mazda will uphold the principle of "all vehicle system, all scenes and full time", comprehensively upgrade service standards, ensure the maximization of user interests, and strive to create the best brand experience for new and old users, so as to make users more pleasant at the product and spiritual level.
"Lao Wan's Car" allows people to appreciate the happiness of Mazda users, although it is only a silhouette of the real and quiet ordinary life of millions of Mazda users, but it fully demonstrates Changan Mazda's care for 3.2 million car owners. As the affectionate confession at the end of the film: We accompany / Guard / May you believe / Insist / A thousand words are not as good as a word / I remember / I am still there.
Statement | Kano