On February 8, Lei Jun issued an internal letter saying that Xiaomi Group officially established a high-end strategy working group to officially impact the high-end market. Recently, on Weibo, Lei Jun, founder of Xiaomi and chairman and CEO of Xiaomi Group, also said that Xiaomi has held the first important meeting in the beginning of the Year of the Tiger - high-end strategy seminar. At this meeting, Lei Jun said that xiaomi will win the first place in the domestic high-end mobile phone market share within three years.
Lei Jun said that Xiaomi's high-end road has been gone for 2 years, there are successes, there are setbacks, and now that it has reached a new stage, Xiaomi will adhere to the "faster, more stable" strategy, from strategic attempts to strategic attacks, from performance leadership to experience priority.
Xiaomi will take the mobile phone as the center, comprehensively deepen the core strategy of "mobile phone × AloT", and create a comprehensive and leading intelligent ecology. Under the strategy of "three years of mobile phone sales world first", Xiaomi should fully benchmark Apple. The high-end road will be a comprehensive breakthrough in technology, products, brands, quality and services, relying on the efforts of each team and colleague of Xiaomi.
In addition, Lei Jun also revealed that Xiaomi's internal clarity: "The high-end road is the only way for Xiaomi to grow, and it is also a life-and-death battle for Xiaomi's development, and we will unswervingly implement the high-end strategy." "Xiaomi's products and experiences should be fully benchmarked against Apple, and strive to achieve the first place in the domestic high-end mobile phone market share within three years." The high-end road cannot be achieved overnight, Xiaomi should insist on "Qingshan does not relax", maintain long-term strategic determination and continuous investment, Lei Jun also particularly emphasized the need to resolutely implement the "5 years 100 billion" research and development plan.
The author also learned that Xiaomi officially launched the first "five-year plan" two years ago, to invest 50 billion yuan in the next five years, and as a result, xiaomi has invested more than 22 billion yuan in the research and development part in these two years, and Xiaomi currently has a research and development team of more than 16,000 people.
As we all know, due to U.S. government sanctions, the shortage of Huawei mobile phone chips has led to being forced to withdraw from the domestic high-end mobile phone market. In fact, the share given up by Huawei xiaomi was not grasped, but was "eaten" by Apple. The author believes that if Xiaomi wants to achieve the first domestic high-end mobile phone market share, it must catch the market share vacated by Huawei, and only when it has gained a foothold in China can it have the opportunity to compete with Apple for the world's first.
Xiaomi Mi 12 series is the blockbuster flagship of Xiaomi this year, as a benchmark Apple product, the hardware configuration of Xiaomi Mi 12 is the mainstream flagship level. Xiaomi Mi 12 focuses on "small size high-end flagship", 69.9 mm thickness plus 180 grams of weight, with a 6.28-inch screen, the feel is absolutely first-class. 120Hz refresh rate, 12bit color depth, 16000 levels of automatic brightness, symmetrical stereo speakers, there are basically all of them, and the hardware level cannot fault the shortcomings.
The author believes that only the combination of high-quality product experience and excellent product configuration can make users pay, and only by continuous polishing can we make good products that really touch people's hearts. Do you think this year's Xiaomi Mi 12 series can help Lei Jun achieve the goal of being the world's first mobile phone sales in three years?