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AppAnnie released a list of Chinese manufacturers going abroad in January. Among them, Miha yu stepped on FunPlus and pressed Tencent to become the Chinese manufacturer with the highest overseas revenue in January.
The reason why Mihayu was able to return to the throne was inseparable from the new activity "Flying Color Engraving Year" launched by the "Original God" in January. The update of this event not only introduced new characters such as Yunyan and Shen He, but also produced a plot PV "Goddess Split View".
Although "Goddess Splitting" is inspired by traditional Chinese dramas, it has also received a good response overseas. After the release of the PV, the number of YouTube broadcasts also exceeded 500,000.
Subsequently, Miha you also invited a group of big names in the music and art circles to sing "Goddess Splitting View", and a variety of singing voices such as Peking Opera, Huai Opera, cantonese opera and so on appeared in unison. The combination with traditional culture has made the "original god" circle a lot of fans.
Judging from AppAnnie data, the opening of new activities has increased the overseas revenue of "Original God" by 51% month-on-month, which is a very high data.
The "Original God" won the first battle, and Mihayou's "Crash 3" was not far behind.
In January, Crash 3 launched the Lunar New Year event "The Beginning of the First Year", which received a good response in Japan, South Korea, Hong Kong and Taiwan. Crash 3's overseas revenue also grew, rising 11 places in the rankings to be among the top 30 Chinese game manufacturers in terms of overseas revenue from apps in January.
Although the number of mihayou's products is small, each game is very capable of playing, making it very profitable in overseas markets.
On February 16, Mihayu's cash cow "Original God" will usher in a 2.5 update, and a new character Yae Shinko will be introduced. What do the members think of the new role?