Pepperstone gained insight into day trader ideas through a global campaign conducted by Saatchi & Saatchi NZ

DUCKLAND, Australia, February 11, 2022 /PRNewswire/ -- Following fierce competition in Australia and New Zealand last year, award-winning Australian Contract for Difference (CFD) broker Pepperstone has designated Saatchi & Saatchi New Zealand as its global strategy and creative agency to assist in developing and bringing new brand propositions to market.

With a growing global footprint and licenses in 7 jurisdictions and more than a decade of history, Pepperstone is passionate about breakthroughs and innovations.

This light-hearted campaign is designed to stand out from the sheer volume of stock-filled stock material and regular trading exchanges that bring viewers to the minds of traders, giving Pepperstone a unique voice in the market and raising brand awareness through a memorable platform idea.

Day traders are always highly alert to events that may alter the index or trigger market volatility and they immediately start thinking about the chain reaction and the consequences that these situations may produce in the market, just like all of us, when they make decisions, there will be cautious, risky and rational voices in their heads.

Jordan Sky, Creative Director of Saatchi & Saatchi, said: "Day traders have their own unique language and way of thinking, just like doing B2B activities For this event, we delved into the trading industry and fully understood what traders think - and finally found that the way of thinking of day traders is much more complicated than we expected"

Tony Gruebner, Global Chief Marketing Officer of Pepperstone, said: "The number one reason for Pepperstone's past and continued success is our passion for continuously improving all aspects of our clients' trading experiences, our success through a deep understanding of what it means to be a trader, and through the daily ups and downs of the market to generate economic and emotional resonance with the ups and downs of the market, with Saatchi & Saatchi NZ We have formed a concept, And by succinctly outlining the internal conflicts and dilemmas that make key decisions and further demonstrating the internal dialogue between each trader with different personalities, I am very excited about this activity showing that at Pepperstone we understand the various emotions that our clients experience, but ultimately what binds them is the thrill of the challenge"

Steve Cochran, Chief Creative Officer of Saatchi & Saatchi NZ, said: "These ads are all shot under fairly strict COVID-19 requirements for a talented actor to play different roles on set is not only fun, but also a great way to follow the rules of social distancing"

The event, filmed by Florence Noble at Eight Films but not broadcast in New Zealand, was launched to a global audience on 9 February 2022.

Brand 30": Auto-Trading: Multi-Assets:

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Chief Marketing Officer: Tony Gruebner

Marketing Director:

Sheetal Maharaj and Anna Simmonds

Agency:

Saatchi & Saatchi NZ

Issuing Company:

Eight

producer:

Claire Kelly

director:

Florence Noble

Music:

Mike Newport

Sound:

Shane Taipari, Franklin Road