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If we cling to the old-fashioned image of China designed by Westerners, sooner or later we will be eliminated by the times.
Some time ago, there was controversy about the three squirrels and the protagonist of the lion boy movie.
I have always felt that the domestic fashion circle has a pandering meaning to the Aesthetics of the West, behind the heart or deep in the heart feel that the Western things are more advanced, which is like going to a Western restaurant to eat, with a knife and fork plate feels very high-grade, in fact, Western food is good, Chinese food is good, chopsticks are good, knives and forks are good, are not all eating. But the strength of the West's soft power is that it can make people feel that even a meal can be divided into high and low.
This is especially true in the field of aesthetics, when we oppose the kind of styling that caters to Western aesthetics, it is not the small eyes that are opposed, but the small eyes are a normal Chinese looks, and they can also be very beautiful and beautiful. What we oppose is that regardless of the size of the eyes, people can make many different shapes, and the domestic capital and fashion circles prefer a specific, ugly shape designed by Westerners for Chinese.
This picture is very well done, and of course there is a more comprehensive summary of the diagram, which means the same. The above picture is the life of the model and actor, or another kind of look, and the following is the appearance of these models after they have made the squinting eyes of the Western people for Chinese. Which is better looking is naturally very obvious, and obviously gives people a very large gap in the impression.
From left to right, the model of three squirrels, the model of the Italian brand Dolce & Gabbana, the heroine of Shangqi, and Saruman and Fu Manchu in "The Lord of the Rings" are all played by the same actor Christopher Lee, and it can be very obvious that the styling design is very big for a person's appearance change, which can make you more beautiful, but also make you more ugly and even more terrifying.
Squinting eyes + wide eye distance + oblique corner of the eye is the westerners according to their own Chinese image, and the deliberately designed shape, with ugly meaning, which is similar to the stereotypical image of Russians portrayed in Western film and television works.
Christopher Lee, a white actor with the same small eyes, plays Saruman in the Lord of the Rings, and when he plays the squinting Fu Manchu, the different looks give people a completely different impression, both are villains, the former is flowing and cold, while the latter becomes cold, ugly and terrifying due to the squinting shape.
Why do they focus on the shape of the eyes, because the eyes are the windows of the soul, the same is Zhang Zifeng's sister, in the youth love film is smart and cute, and she sits on the bed staring at you That clip is enough to make people scared in the middle of the night.
In fact, when Westerners shape other races, they are mainly negative, curious, etc., which is completely different from when they shape their own image, and as the main competitors and even enemies in the eyes of Westerners, Chinese and Russians are the objects of emphasis.
If you think back to the image of the Russian in your mind, is it wearing a Soviet-style winter hat (Lei Feng is wearing this kind of hat), the appearance is often a rude big man or a fat man, or wearing a Soviet military uniform, speaking in a thick and dull accent, setting off the image of a Russian reckless, often holding a vodka in his hand, and even sometimes with a bear... And always appears as a cruel, cold-blooded villain.
Have you ever seen a handsome and affectionate Russian like Leonardo, Brad Pitt, and Tom Cruise in Western film and television works? Have you ever seen Nicolas Cage's "House Man" in Western film and television works, and tom Hanks is a middle-aged Russian man with flesh and blood and a family?
For an opponent or enemy, demonization is a natural act. I don't know if the Russian fashion circle also likes to let the domestic models model in accordance with the Russian image designed by Westerners.
Western capital and the Chinese fashion circle under their influence, if they are not willing to make changes, then the market will give feedback, the Dolce & Gabbana incident occurred in November 2018, when the brand released a strange advertisement, causing dissatisfaction among the majority of netizens, the brand was boycotted, Chinese stars have canceled to participate in its fashion show activities, and e-commerce companies have removed it.
From April 2018 to March 2019, sales in the Asia-Pacific market fell by 3% due to the impact of this event, and sales in the Chinese market continued to be affected throughout 2019.
In October 2021, Bloomberg tracked the story, specifically mentioning that Dolce & Gabbana's sales in the Chinese market have rebounded by 20% compared with last year, but still lower than the sales level before the "insulting China" storm at the end of 2018. In a Bloomberg report, CEO Alfonso Dolce bluntly said: "We have not fully overcome this (negative impact on the company), and we will be more cautious in our promotional activities." ”
With the enhancement of China's hard power, the gradual reversal in soft power, this is a general trend of the times, specific to the aesthetic field is also the same, gradually get rid of the Chinese image framework designed by Westerners, to create Chinese their own, truly in line with the Chinese of the beauty of the shape, this is the torrent and direction of the times.
China is getting richer and stronger, the mentality of Chinese will naturally change, the world is the weak follow the strong, when China gradually becomes rich and strong, and the West's strength and weakness change, then ordinary Chinese people will be more and more reluctant to let Westerners define what the shape of the Chinese should be, will be more and more unacceptable to Western design is the high aesthetic. Instead, it will be hoped that not only Chinese aesthetics will be defined and designed by Chinese, but even in turn, it can influence the definition of aesthetics in Westerners, so that the Western fashion circle will follow the aesthetics of Chinese.
I think China's fashion circle, should also see clearly what the trend of the times is, the facts will prove that the fashion industry and other industries, the sooner to conform to the trend of the times to make changes, the sooner to jump out of the aesthetic framework designed by Westerners, to make Chinese their own original modeling aesthetics, the greater the economic benefits obtained, on the contrary, if you cling to the old-fashioned Chinese image designed by Westerners, stubbornly think that squinting eyes + wide eye distance + corner of the eye upwards is the so-called diversification, is the high-level aesthetic, in order to get international recognition, Even with squinting eyes = small eyes = Dan Phoenix eyes = Oriental beauty words and sophistry, but if you don't make changes, sooner or later you will be eliminated by the times.
I myself tracked a lot of manufacturing companies in China, such cases can be said to be countless, far away from the development of TV screens from CRT to LCD TVs, mobile phones from functional machines to the field of smart phones, the recent development of smart phone shells from plastic to more high-end metal shells, cars from fuel vehicles to electric vehicles. With each change in trend, many powerful enterprises that were previously established have fallen behind or even gone bankrupt.
I think the same is true in China's fashion field, in the future, China's local fashion, aesthetic and design platform will inevitably become bigger, the sooner you see the development trend of originality and national tide, in fact, the more beneficial it is to your long-term development, rather than stubbornly jumping out and confronting the tide of the times.
These are some of today's thoughts.
Further reading:
Without indigenous national industries, what level can a country's ceiling reach |? Ningnan Mountain
A brief description of 48 of Apple's top 200 suppliers in the world Chinese mainland and Hong Kong companies | Ningnan Mountain
From a science fiction film and a propeller plane to the | of 1949 Ningnan Mountain
From the data, the trend of change in the strength of the world's major economies in the past twelve years | Ningnan Mountain
Background: The author of this article is Shenzhen Ningnanshan, coordinates Shenzhen, middle class, valuable industry, economy, politics and economics and life content information provider. The article was published on the WeChat public account Ning Nanshan on December 28, 2021 (Seeing the trend of the times in China - talking about the squinting shape of the recent controversy), and the voice of The Wind and Cloud is authorized to reprint.
Editor-in-Charge: Sun Yuan