laitimes

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

author:South Plus client

The Beijing Winter Olympics are in full swing, and as the host of this Winter Olympics, China has 29 national training teams for ice and snow sports, with 480 athletes participating. On February 8, Chinese athlete Gu Ailing won the gold medal in the freestyle ski jump, and his Douyin rose by 5 million fans in a single day, becoming a new generation of youth phenomenon idols in China.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

At the Winter Olympics, a competitive stage that attracts global attention, it is not only a stage for Gu Ailing and other Brave Olympic athletes to break through the limits of mankind, but also a stage to show China's large-scale event organization capabilities, venue construction capabilities, epidemic prevention and control capabilities, safety and security capabilities, industrial design/manufacturing capabilities, and cultural influence. According to incomplete statistics, large elevators, generator sets, small to tableware, table lamps, a number of excellent manufacturing enterprises in Guangdong have accumulated thin hair, with Guangdong speed, Guangdong quality, Guangdong innovation, to the world to show a scientific and technological, green, humanistic Beijing Winter Olympics, the outside world evaluation, "Beijing Winter Olympics has become a carbon neutral test field." ”

The Winter Olympics is a window to observe Guangdong's manufacturing industry. In the face of the Winter Olympic orders, Guangdong Manufacturing accelerated its transformation and upgrading, and achieved new breakthroughs in equipment, technology and application. Under the accumulated and continuous innovation of technical strength, rapid market response ability and good business environment created by government departments, Guangdong's manufacturing industry is accelerating the transformation of kinetic energy.

Guangdong Winter Olympics element products are all-encompassing

The Beijing Winter Olympics is not only a city in Beijing fighting, but also a "battlefield winter soldier" for Guangdong's manufacturing industry.

In April last year, the Guangdong Intelligent Unmanned System Research Institute joined the key special project of the national key research and development plan "Science and Technology Winter Olympics" and participated in the research and development of underwater torch relay robots. In order to find a test environment that meets the reliability, the team moved to Liaoning to set up a test tent on the ice surface for testing.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

The scientific research team of Guangdong Intelligent Unmanned System Research Institute set up a test tent on the ice surface to carry out tests. Courtesy of respondents

On the evening of February 4, the Beijing Winter Olympics opened. On the podium of the opening ceremony attended by dignitaries from various countries, a small eye-protecting table lamp was comfortable and bright. These table lamps come from Guangdong Guangdong Guangyang Electric Appliance Co., Ltd. in Xiaolan Town, Zhongshan.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

A multi-functional eye-care table lamp from Xiaolan Zhongshan appeared on the podium of the opening ceremony of the 24th Winter Olympic Games in Beijing.

The people take food as heaven. On February 5th, the Great Hall of the People in Beijing, welcome to attend the opening ceremony of the international VIP dinner, Shenzhen Stargao porcelain art wisdom of the enamel color "Spring Garden" series, was selected as the official designated porcelain of the Great Hall of the People, setting off a "most beautiful Chinese style".

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Enterprises from Shenzhen displayed Stargaux porcelain art products at the Winter Olympics. Profile picture

Not to mention the hard-to-find Mascot of the Beijing Winter Olympics - "Ice Pier". "We are opening new molds to catch up with orders." On February 8, Dongguan Zhongsheng Silicone Rubber Products Co., Ltd., which is responsible for the production of "ice pier" jackets, officially resumed work. General Manager Li Yingui introduced that the production of molds and raw materials is already on the way. Materials can be mass-produced as soon as they arrive.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Zhongsheng silicone in Dongguan, Guangdong Province, is one of the production sites of the ice pier doll "Rock Sugar Coat" - silicone shell. Nanfang Daily reporter Dong Tianjian and Jin Di photographed

Entering the competition link, Guangdong enterprises have participated in the product and service support of helmets, competition uniforms, 5G studios, high-definition video displays and other plates.

Snowmobile projects, fast, ornamental, often win or lose in milliseconds. The team of Dongguan Institute of Technology participated in the national "Science and Technology Winter Olympics" key project and was responsible for the research and development of snowmobile helmets.

In order to ensure that the picture continues uninterrupted, Shenzhen Beiteri Battery Co., Ltd. participated in the backup power supply guarantee of the security and sports equipment of the Winter Olympic Games. "The lithium-ion battery provided is actually a mobile charging station, and the biggest advantage is that it has a large capacity, high power, fast charging, and multi-port output that can easily cope with 12 devices." Long Xiang, chairman of Beiteri, said.

In the National Ski Jumping Center "Snow Ruyi" jumping platform, 5 event screens totaling 600 square meters, using the National Star Optoelectronic LED HD display device from Foshan, in the cold and snow, witness the wonderful moments of each event.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Guangdong enterprises participating in the Winter Olympics are incomplete statistics. South + Zhu Ziqiang Cartography

Comprehensive display of science and technology, green, humanities themes

This year's Beijing Winter Olympics will have three major concepts: the Green Olympics, the Science and Technology Olympics, and the Humanistic Olympics. These three concepts are also reflected in the products and services of Guangdong enterprises participating in the preparations for the Winter Olympic Games.

In the past history of mankind, the Winter Olympic venues have never achieved a 100% green power supply. In order to create this record and achieve the Green Olympics, CGNPC, headquartered in Shenzhen, has its wind power project staff in Zhangjiakou, Hebei Province, sticking to the cold to ensure the stable output of green energy for the Winter Olympics. Up to now, CGN has built five wind power projects in the Zhangjiakou area, with an annual power generation capacity of 1.452 billion kWh, which is equivalent to reducing carbon dioxide emissions by 1.2932 million tons.

13 EV green silent power generation vehicles and 250 sets of portable power generation devices produced by Huizhou Enterprise Yiding New Energy have been arranged in the Zhangjiakou Competition Area of the Winter Olympic Games. EVE green silent power generation vehicle can effectively avoid noise and exhaust pollution.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Guangdong Yiding New Energy Automobile Co., Ltd. provided support for green and environmentally friendly emergency power for communication base stations in the Zhangjiakou competition area of the Winter Olympic Games. Profile picture

Realizing the Science and Technology Olympic Games is also an important mission of this Winter Olympic Games. Guangzhou Lehman Optoelectronics, Boguan Optoelectronics, Danghong Technology and other ultra-high-definition video companies have brought LED screens, cameras, telescopes and other equipment support and broadcast services to the Winter Olympics, making the Olympic Games the "clearest" Winter Olympic Games in history.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

The Olympic Ice and Snow Rings produced by Lehman Optoelectronics and its subsidiary Kangshuo Exhibition are one of the most important performance props for the opening ceremony of the Winter Olympic Games. Profile picture

A good network signal is the key to achieving global live broadcasting of Winter Olympic events. On the Winter Olympic version of the Fuxing, the internal carriages achieved full coverage of Huawei's 5G network. The car ultra-high-definition studio has also become a mobile live broadcast room for journalists from all over the world, indirectly promoting the Beijing Winter Olympics to become the highest-rated Winter Olympics in history on the fourth day of the opening.

Science and technology epidemic prevention is also a highlight of this Winter Olympic Games. In the Chongli Branch of Peking University Third Hospital, one of the designated hospitals for the Winter Olympics, Mindray Medical provided the hospital with advanced products and equipment such as monitors, defibrillators, ventilators, portable ultrasound, in vitro diagnostics, etc., and also built "Ruizhilian" and "Ruiying Cloud +", using advanced technologies such as cloud platform and 5G smart medical care to escort the Winter Olympics.

The Winter Olympics are not only a sporting event, but also an important cultural event. In order to reflect the Humanistic Olympics and enhance mutual respect and understanding among countries, Shenzhen Stargao porcelain art, drawing on Han and Tang dynasty architecture and gold and silverware craftsmanship, adopts the "Spring Garden" porcelain developed by the tangled lotus pattern, which is elegant and full of vitality.

The uniform equipment of this Winter Olympic Games is also a flowing scenery. The Winter Olympic uniforms produced by Hongxing Garment Factory, a Taiwan-funded enterprise in Huizhou, integrate the traditional Chinese landscape painting with the snowy mountain picture of the core graphics of the Winter Olympics, and perfectly combine functionality, nationality and artistry. Guangdong enterprises can be said to have participated in all aspects of the Beijing Winter Olympic Games, and interpreted the Olympic theme of science and technology, green and humanities with product quality and characteristics.

Accelerate guangdong industrial innovation and upgrading

Participating in the Winter Olympics project provides an opportunity for Guangdong's industrial transformation and upgrading, and also provides an opportunity for Guangdong scientific research institutes to participate in national key scientific and technological projects.

On February 4, the snowmobile helmet developed by Dongguan Institute of Technology weighed 500 grams less than the helmet of the previous generation. The interior of the helmet adopts a 3D printed dot matrix structure, which can effectively resist the impact force of the helmet in the event of a collision.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Dongguan Institute of Technology participates in the key special project of the national key research and development plan "Science and Technology Winter Olympics", and is responsible for the research and development of snowmobile helmets. Courtesy of respondents

Don't look at the Winter Olympics badges, keychains and other commemorative gifts are very small, in the face of the Winter Olympic orders, but also to accelerate the promotion of its production enterprises - Dongguan Dashing Metal Products Co., Ltd. "machine substitution". The commemorative badge is only 4 centimeters in diameter and involves more than ten processes such as sanding, polishing, and electroplating. "The number of orders for the Winter Olympics is large, and it is purely manual to produce, and the quality is difficult to ensure uniformity." Zhou Guohua, head of Dash Metal, said that in recent years, the company has actively explored machine substitution, and from the product blank forming link, it has equipped 11 robotic arms, which has greatly improved production efficiency. Dash Metal customized a UV printer with a throughput track of up to 2 meters, which can print a variety of colors at the same time, and upgraded the laser engraving machine and dispenser with automatic identification function, so that most of the production process can be automated and intelligent.

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Exquisite commemorative gifts such as the emblems, keychains, and customized ornaments of the Winter Olympics come from Dongguan Dashing Metal Products Co., Ltd. Profile picture

Guangzhou enterprise Danghong Technology, which undertook the ultra-high-definition broadcast task of this Beijing Winter Olympic Games, is a breakthrough in the application scenario of enterprise broadcasting capabilities, and takes the lead in promoting the real-time live broadcast of the event in hundreds of 8K ultra-high-definition large-screens across the country, becoming the world's first large-scale live broadcast of sports events using 8K technology. Hu Gang believes that the Beijing Winter Olympics, on the one hand, gave Orders for the transformation and upgrading of Guangdong enterprises, on the other hand, it also provided Guangdong enterprises with scenes for product and service applications, helping the transformation and upgrading of Guangdong's industries.

The soft power behind the industrial provinces

Guangdong enterprises can deeply participate in the preparations for the Winter Olympics, reflecting the distinctive characteristics of strong vitality, and it is inseparable from Guangdong's good business environment.

At the Winter Olympics, Huizhou Hongxing Garment Factory undertook a total of more than 33,000 sets and nearly 70,000 pieces of outdoor functional coats and functional sweatpants for garment production tasks. "In order to deliver on schedule, the company worked overtime to produce, and the financial pressure gradually appeared." Zhang Yiping, financial director of Hongxing Garment Factory, introduced, "We initiated an application for additional invoicing through the Guangdong Electronic Taxation Bureau that night, and the application was approved the next day, providing a guarantee for the completion of the clothing order for the Winter Olympics. ”

Feature Article丨 "Made in Guangdong" at the Beijing Winter Olympics

Hongxing Garment Factory mainly produces ski clothes, storm jackets, sailing clothes, etc., and a number of world-renowned brands of series of sportswear are produced here. Profile picture

According to the data provided by enterprises, the two policies of reducing the value-added tax rate from 16% to 13% and small low-profit enterprises paying corporate income tax at a rate of 20%, allowing Hongxing Garment Factory to enjoy a total of more than 2 million yuan in tax relief from 2019 to 2021.

Innovation is the first driving force. "In 2021, we invested 1 million yuan in research and development alone, which is indeed pressure on us, but the national tax policy machine has given us great support." Zhou Guohua opened the mobile phone notebook and introduced, "In 2021, it will be recognized as a national high-tech enterprise and a technology-based small and medium-sized enterprise, and it is expected to enjoy the enterprise income tax reduction and reduction of nearly 300,000 yuan by the R&D expense deduction policy." ”

According to the data, Guangdong (excluding Shenzhen) is expected to increase tax and fee reductions in 2021 by more than 80 billion yuan, promoting the total GDP of Guangdong to exceed 12 trillion yuan for the first time in 2021, becoming the only large province in the country with a GDP of 12 trillion yuan. Among them, the added value of the secondary industry was 5,021.919 billion yuan, an increase of 8.7% year-on-year, making a significant contribution.

Guangdong market main body data reflects the vitality of the Guangdong market. According to the Guangdong Provincial Market Supervision Bureau, as of now, there are more than 15.3 million households in the main body of the Guangdong market, carrying more than 70 million jobs. There are 54 enterprises per 1,000 people, reaching the highest level in medium-developed economies.

Hu Gang, president of the South China Urban Research Association (think tank), believes that the Winter Olympics is not only a global sports event, but also an important platform to lead the leading scene of future economic and social development. The R&D-production-application chain innovation brought by the Winter Olympics will bring winter warmth to Guangdong, a major industrial province, accelerate the transformation and upgrading of Guangdong enterprises, and help the region achieve higher quality development.

[Southern Daily, Southern + Reporter] Zhu Ziqiang

【Planner】Chen Hong

【Author】 Zhu Ziqiang

【Source】 Southern Press Media Group South + client

Source: South+ - Create more value

Read on