"New Year grassroots" series of reports no. 5: Here is a large wave of "ice piers" waiting for you to take

China Unicom went to The "Ice Pier" Manufacturing Plant in Nantong, Jiangsu Province to purchase a real auction

The Olympics are hot, and a "pier" is difficult to find? Connectivity may be your answer.

On the seventh day of the Chinese New Year, just after dawn, Song Hongxu, the terminal sales department of China Unicom Huasheng Company, went straight to the Jiangsu manufacturer and began the "ice pier" urging and squatting.

"Starting from February 11, manufacturers will continue to ship to Beijing, and everyone can purchase from major channels in China Unicom." Song Hongxu revealed that at present, the company has won no less than 700 "ice piers" per day and other special rights and interests, and it is initially expected that as of the 20th, the daily scheduled production can reach more than 4,000.

He introduced that at present, the company has set up a special team to go to Beijing, Jiangsu, Guangdong and other places to negotiate with mascot manufacturers on the source of goods, and has even won the opening ceremony commemorative version of the "ice pier" handmade launch and priority supply rights.

"Whether it is online and offline channels, China Unicom's supply of goods will be very impressive." Song Hongxu said proudly.

China Unicom's surprises go far beyond that. The relevant person in charge revealed that in the supply process, the pricing of the "ice pier" is basically flat in and out, and at the same time, it will continue to launch APP time-limited spikes, star customer feedback, self-owned channel reservation pre-sale and other activities to meet the needs of users.

As the only official communication service partner for the Beijing 2022 Winter Olympic and Paralympic Winter Games, China Unicom is also one of the officially authorized licensed retailers of Winter Olympic products with development rights, with a supply scope of 882 business halls in 31 provinces across the country.

Song Hongxu introduced that in response to the IP of "ice pier", China Unicom has developed eight categories such as precious metals, plush toys, badges, stationery and handicrafts, which have covered various scenarios such as sales hall sales, business gifts, business gifts, office procurement, and personal use.

At the same time, derivative products such as thermos cups and badges printed with the elements of "ice piers" are also pouring into thousands of households.

"The 'ice pier' adopts the shape of a national treasure panda, the entire IP design is very exquisite and cute, coupled with the design of the external ice shell, which highlights the sense of technology and mystery." In Song Hongxu's view, coinciding with a once-in-a-century event, the "ice pier" is not only a "national gift" during the Winter Olympics, but also has great collection value.

The popularity of "ice piers" is self-evident, but it can be popular to the point of "one pier is difficult to find", which is far beyond everyone's imagination.

"A few years ago we made a lot of posters with the element of 'ice piers', and the user response was mediocre. On the seventh day of the Chinese New Year, the link to the in-app purchase of 'Ice Pier' was launched, and the number of clicks exceeded 5 million at a time. Talking about this experience, Song Hongxu still feels incredible.

Also having the same feeling is Zhao Liying, who is in charge of procurement operations in the terminal sales department of China Unicom Huasheng Company.

She clearly remembers that the company has made sufficient supply reserves years ago, and on the night of the opening ceremony of the Winter Olympics on the fourth day of the Chinese New Year, the sales volume unexpectedly showed an exponential growth, and the inventory was temporarily exhausted.

In Zhao Liying's view, the demand of customers has greatly exceeded the supplier's prejudgment of inventory, and under the dual factors of full staff rushing and Spring Festival factory holidays, product scarcity has been led. The scarcity of products has forced all employees to rush madly, thus triggering social heat.

"Fortunately, you don't have to go to Wangfujing to queue up, and you can buy your beloved 'ice pier' when you walk into the Unicom business hall." Zhao Liying said that the continuous supply of various "ice piers" and other Winter Olympic promotional products for customers through various channels is not only The enthusiastic support of China Unicom for the Beijing 2022 Winter Olympics, but also a full embodiment of serving the people.

She looks forward to the fact that when users receive the humble "ice pier", their hearts are full of recognition of China Unicom, and they are full of pride that the mainland can host the world's largest Winter Olympic Games.

Such a day will come soon.

Text: Cheng Weijia

Editor: Wang Zhuo