Author: Huo Kun, Li Liangwen, Lu Xin
The melodious sound of Jia Hu bone flute through the vast neolithic wilderness in the mobile phone "Cloud Ancient Music Hall" began to play music... This beautiful movement of sound through history is a new presentation of the innovative communication methods and technologies of the Huaxia Ancient Orchestra of the Henan Museum.
Recently, visitors to the Huaxia Ancient Music Hall have found that the Henan Museum's characteristic brand public cultural service project "Huaxia Ancient Music - Music Relics Restoration Exhibition" has undergone great changes. The combination of realistic scenes and live-action performances allows the audience to travel back to ancient times: sometimes it seems to sit on top of a solemn hall and immerse yourself in the magnificent pre-Qin ritual music; sometimes it crosses time and space and mountains and seas to experience the beauty of a person swimming in the middle of a painting. It can be said that when culture and technology meet, they will win countless victories in the world.
These holographic immersive stage art visual materials are mainly produced using digital technologies such as holographic screen images and LED multimedia screens. A large number of archaeological and cultural relics materials and research results, through scientific and technological means of digital processing, shooting production, artistic processing, into staged digital visual materials, the audience in the appreciation of ancient music, music and dance performances at the same time, feel the archaeology, cultural relics, historical scenes of different eras, so that the academic, artistic organic combination.
"Using digital technologies such as the Internet, we have inserted 'cloud' wings into ancient music, shaken the clouds, and become the gene of 'living' and the context of 'moving'." The transformation results with staged performances as the main body will creatively transform the ancient musical heritage that stays in textbooks into stage art works that can be heard, appreciated and experienced. The head of the Huaxia Ancient Orchestra of Henan Museum said: "We strive to gain public recognition and nourish the public's cultural self-confidence with an elegant historical echo." ”
With the help of scientific and technological empowerment, Henan Museum also attaches great importance to publicity and promotion. On the basis of the traditional stage-based exhibition and performance mode, the use of digital shooting and production, Internet new media communication and other technical means, the existing research and restoration of the results of the exhibition and performance of digital dissemination, the establishment of ancient music culture Internet communication characteristics advantage platform "Cloud Ancient Music Hall". The "Cloud Ancient Music Hall" takes the WeChat public account, video number and Weibo of the Henan Museum as the main communication medium, and links new media platforms such as WeChat and Weibo to help spread.
In 2021, the Henan Museum detonated the Internet with topics such as the interpretation of "Qingping Music" by restoring ancient musical instruments, the ancient music version of "Doing Good Together", the ancient music version of "The Brightest Star in the Night Sky", and the Chinese Ancient Music New Year Concert, which have been on Weibo hot search for many times, with a cumulative reading volume of more than 300 million times. Henan Museum's new media matrix "Cloud Ancient Music Hall" has successively compiled and distributed nearly 20 articles, focusing on recommending the video and audio of the classical music of the Huaxia Ancient Orchestra, with a total of more than 100,000 readers.
In May 2021, in the "2021 National Culture and Tourism Science and Technology Innovation Project Reserve List Announcement" released by the Ministry of Culture and Tourism, the "Digital Application and Dissemination of Chinese Ancient Music - Digital Application and Dissemination of Music and Cultural Relics Restoration Exhibition" recommended by the Department of Culture and Tourism of Henan Province and organized by the Henan Museum was successfully selected.
The Henan Museum has always attached great importance to the collection, research and display of musical relics. Founded in 2000, the Huaxia Ancient Orchestra of Henan Museum is an institution specializing in comprehensive research and restoration of ancient music and cultural heritage. For more than 20 years, systematic research and stage-based restoration and reconstruction of musical relics, ancient music score documents, and costumes of past dynasties have been beneficial practices to make cultural relics "alive" and promote the creative transformation and innovative development of traditional musical heritage. He has represented China in the United States, Thailand, South Korea, Turkey, Cambodia and other countries for many visits and performances, and has become a national cultural business card to display and disseminate ancient Chinese music culture.
According to the relevant person in charge of the Henan Museum, the institute is taking the opportunity of being selected as a national cultural and tourism science and technology innovation project to integrate the practical resources of the active inheritance of ancient music and cultural heritage, and is committed to creating a fusion and innovative project that combines online and offline exhibitions and performances of ancient Chinese music cultural heritage. (Huo Kun, Li Liangwen, Lu Xin)
Source: China Culture Daily