Every year, the Spring Festival slot will become a climax of the annual movie. Data from the National Film Administration shows that the Spring Festival holiday was 7 days long, and the national film box office was 6.035 billion yuan, ranking second in the same period of history. Factors such as the diversification of film genres, the use of high-tech means, the improvement of narrative methods, and the continuous improvement of content have effectively promoted the achievement of this achievement.
Diverse genres and subject matter
The genres and themes are more diverse, which is a significant feature of this year's Spring Festival films.
From the perspective of genre and appearance, the 8 movies in the Spring Festival file can be roughly divided into 4 categories: there are new mainstream movies "Chosin Lake's Watergate Bridge" and "Sniper", there are comedies "This Killer Is Not Calm", "Four Seas", there are also drama films "Miracle Stupid Child", and 3 animation films "Bear Haunting • Return to Earth", "Xiyang Yang and the Basket of Gray Wolves Out of the Future", and "Little Tiger Dun Big Hero".
In terms of theme and viewing experience, it is also diverse. The war-themed movies "The Water Gate Bridge of Chosin Lake" and "Sniper" will bring the audience into the glory years of the War to Resist US Aggression and Aid Korea, and have a very high sense of substitution, and the audience will feel the cruelty and tragedy of the war at the same time, but also stimulate the sincere feelings of home and country.
The realistic theme film "Miracle Stupid Child" takes "small people in big cities" as the narrative focus, presents the tenacious vitality of ordinary people in the difficulties of life and the process of their high acceptance and affirmation by society, and guides the audience to focus on more dimensional social groups and social topics, which is also the embodiment of the sense of social responsibility of film creators.
The comedy-themed movies "This Killer Is Not Too Calm" and "Four Seas" not only better completed the task of comedy films "bringing atmosphere" for the Spring Festival stalls, but also met the audience's emotional expectations in the more intensive laughter points, and also wrapped up the values of goodness, upward mobility, wisdom, and tenacity.
The 3 animation-themed films showed the latest creativity of the national animation IP, which better met the needs of young audiences and family parent-child movies, thus expanding the Audience Group of the Spring Festival file and moving towards "all-age" viewing.
A new mainstream film that continues to innovate
In recent years, new mainstream films have been continuously innovated, and masterpieces such as "Operation Mekong", "Wolf Warrior 2", "Red Sea Action", "Climber", "My Motherland and Me", "Captain China", "King Kong Chuan", "Win the Championship", "Chosin Lake" and so on have been produced. This year's Spring Festival "Chosin Lake Watergate Bridge" and "Sniper" have extremely high box office appeal and artistic influence, and are also the latest masterpieces of new mainstream films. In terms of the intensity of the war, the degree of narrative integrity, and the degree of detailed portrayal, "Chosin Lake's Water Gate Bridge" has improved compared with similar works before. What is valuable is that this film makes the audience truly feel that not only "complete victory" can stimulate heroic feelings, but also "tragic" can also become a source of motivation to boost people's hearts and urge people to forge ahead. This provides a new reference for the new mainstream film in terms of content expression and theme setting.
Unlike the previous main theme films, which mostly reflected grand themes, grand scenes and typical stories with high audience awareness, "Sniper" chose a small incision to show a small side of the War to Resist US Aggression and Aid Korea: a small team of snipers, small-scale battles, and small scenes of tug-of-war, and the story also took place in a shorter day. However, the small incisions and small sides have produced a huge artistic appeal: the work presents a narrative effect with a high degree of intensity and confrontation, which has a powerful tear-inducing effect on the audience.
If the traditional main theme film is "the grand theme is presented in a grand way", then the new mainstream film is "the grand theme is presented in detail". The continuous innovation of new mainstream films in the Spring Festival file will surely arouse everyone's continuous attention and expectations for such films, and will also bring more opportunities for the creation of new mainstream films in the "14th Five-Year Plan" period. If we can be determined to explore and continue to innovate in terms of characters, stories, pictures, and emotional expressions, the new mainstream films will have more masterpieces that not only meet the characteristics of the main theme of the film but also arouse the interest of the audience.
High quality artistic pursuit
The basic premise for film works to win word of mouth, exert influence, and leave an imprint on history is a high artistic quality. This year's Spring Festival films have made their own efforts in terms of artistic pursuit.
In terms of the integration of film technology and art, "Chosin Lake's Water Gate Bridge" and others embody the imagination of a high degree of film industrialization and technical aesthetics, and constantly apply new shooting and post-production technologies to the works, restore the reality of the war scene, and bring the audience a highly realistic visual experience. Film and television technology effectively helps the work to achieve the pursuit of narrative art. At the moment when the mobile phone "small screen" is carried, the audience is still willing to enter the theater, and the important reason is that the audiovisual spectacle experience of the "big screen" is not provided by the "small screen". At the same time, we can also feel that with the continuous development of digital technology, the quality of spring festival animation films is also improving, and the breakthrough space for content and form is getting bigger and bigger.
In terms of narrative, almost all of this year's Spring Festival films show considerable sincerity, and most of them show a good degree of narrative suspense, rationality and completeness. Whether it is the deadlock narrative of the confrontation between the enemy and us in "Sniper", or the counterattack narrative of the fate of the small characters and ordinary people in "Miracle Stupid Child", or the absurd narrative of joy and sorrow in "This Killer Is Not Calm", the audience can feel that the creator is trying his best to polish the narrative method to avoid "the beginning will not end".
Of course, this year's Spring Festival file also has some situations and problems that have been concerned by everyone, such as some works that overemphasize the aura of the protagonist and set up too many coincidences, which may weaken the influence of the work; the audience is happy to see the continuous growth of the box office, but how to balance the functions and demands of business, art, public services and so on in the film still needs to be seriously considered.
Overall, this year's Spring Festival films reflect the latest pursuit of artistic quality by Chinese films, reflect the sincere attitude of film creators to the film industry and film audiences, and embody the diversified creative concept of Chinese film themes, genres, forms, contents and forms. These will be a solid foundation for "starting again" after the total annual box office of Chinese films has ranked first in the world.
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