Challenge the limits to one of the most "fire" ice parties in winter

Source: China Net

With everyone's emphasis on sports, ice and snow sports have gradually entered the public eye. According to the survey data of the National Bureau of Statistics, China has achieved the goal of "driving 300 million people to participate in ice and snow sports", and the number of participants in ice and snow sports in the country has reached 346 million. More and more people are bringing ski equipment and enjoying the fun of snow sports in the ski slopes.

Boost regional development Ice and snow sports ignite trillions of tracks

Recently, ice and snow sports have been frequently searched, especially in the past two days, the topic of "the whole circle of friends has gone skiing" has been on Weibo hot search, and the number of readers has reached 250 million.

Skiing has gradually become a popular sport, whether it is for young people or for children training, ice and snow sports are a popular sport.

The increase in facilities such as ice and snow venues has also provided people with the opportunity to exercise. Statistics show that by the end of 2020, there were 701 ski resorts and 1187 skating rinks across the country.

Ice and snow sports are becoming more and more popular, especially the rise of ice and snow tourism, which further accelerates the popularization of ice and snow sports. People up and down the country have begun to understand and become familiar with ice and snow culture, and the ice and snow industry has taken root and thrived in many places, further promoting regional development. Industries related to ice and snow sports have developed rapidly.

According to the "Research Report on the Development of China's Ice and Snow Industry", in 2020, the total scale of the mainland ice and snow industry has reached 600 billion yuan.

The State General Administration of Sport, the National Development and Reform Commission and other four departments issued the "Ice and Snow Sports Development Plan (2016-2025)" in 2016, and put forward the goal that by 2025, the total scale of China's ice and snow industry will reach trillions of yuan.

Break the dimensional wall and experience the new way of playing ice and snow sports

In the face of the trillion-dollar industry track, many game companies also find the right time to join it, but generally inject game content into ice and snow sports-related activities, or promote ice and snow sports in game products, from the effect point of view, the current game and ice and snow sports integration is still a bit "embarrassing" meaning.

The extreme sports game "Extreme Country" developed by Ubisoft Annecy Studios debuted at the end of 2021, it breaks the boundary between virtual and reality, is not limited by venue and technology, allows players to step on snowboards, ride snow like professional skiers, descend from the top of the snow-capped mountains, and display stunts under the baptism of winter, bringing players the most exciting extreme experience and making up for the regrets of ice and snow lovers in reality.

Not only in the snow, but also in the mountains, in the sky, in any corner of any terrain, in Extreme Country, players can choose bicycles, skis or wingsuits to participate in a variety of activities and events according to their preferences, soaring to the maximum speed and making various stunts.

Like "Extreme Country", the sports + game is deeply integrated, very innovative, excellent quality and playability, simple operation, whether it is a single fight, or a team together, can allow ordinary players to quickly enter the role. Whether it is leisure or competition, players of all types can find their own happiness in it, which is a great help to the popularization and promotion of sports.