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Changsha, 11 Feb (CNBC) -- The various events of the Beijing Winter Olympics are in full swing. Taking advantage of the winter Olympics, the ice and snow sports that once "did not go out of Shanhaiguan" heated up rapidly in Hunan, bringing fire to winter tours, global tours, and the ice and snow economy of ice and snow play is releasing a unique "thermal effect".
Enthusiasm for sports is ignited The passenger flow of ice and snow venues has increased significantly
Ice and snow sports are heating up rapidly in various parts of Hunan (Courtesy of Xiangjiang Happy City of Dawangshan)
Since the countdown to the Beijing Winter Olympics, the enthusiasm of the people across Hunan for skiing has been continuously ignited, and ice and snow projects such as skiing, skating, curling and other ice and snow projects have triggered a boom in public experience, people have entered the ski resorts to enjoy the passion and happiness brought by ice and snow sports, and ice and snow sports venues around the country have also ushered in a peak of passenger flow.
Located in the Dawangshan Tourist Resort of Xiangjiang New District, Hunan Province, the Xiangjiang Happy City Happy Snow Area is located 36 meters underground, maintaining a temperature of minus 5 °C all year round, and the thick snow in the venue has attracted many ski enthusiasts.
According to He Mingsheng, deputy general manager of Hunan Xiangjiang Group Huanian Cultural Tourism Company, Xiangjiang Happy City Happy Snow Area is currently the fifth largest indoor ski resort in the world, with an entertainment snow area, a ski area and a leisure area in the park, with an instantaneous tourist reception volume of 1500 people and a daily maximum passenger flow of 4500 people.
In the happy snowy area, ski enthusiasts are ready to go (Provided by Dawangshan Xiangjiang Happy City)
In addition to being able to ski, there are more than 20 kinds of activities to play, and there are 13 different shapes of snow slides in the snow entertainment area alone, and visitors can also experience the pleasant experience brought by different ice and snow sports through ice bicycles, ice bumper cars and snow rings, snow country cable cars, zip lines and other snow equipment.
The staff in the venue told reporters that in the past month, the number of tourists visiting the Xiangjiang Happy City Happy Snow Area has risen by nearly 200%, especially since the Winter Olympics, from 10 a.m. to the evening, the venue has been full of tourists. "There are a lot of out-of-town guests who come here and book tickets two days in advance."
In the happy snowy area, the students of the Cool Snow Junior Ski Training Camp are practicing skiing (courtesy of Xiangjiang Happy City of Dawangshan)
"Since the Spring Festival, our daily passenger flow has been more than 1,000. In the few days after the opening of the Winter Olympics, the passenger flow was particularly large. Xu Guozhang, general manager of Hunan Dengshi Expo Sports Culture Industry Co., Ltd., told reporters. The three bear ice and snow kingdom ski resorts operated by the company are the ninth indoor ski resorts in China to be put into operation, with an area of about 10,000 square meters and can accommodate more than 600 people at the same time.
Xu Guozhang, general manager of Hunan Dengshi Expo Sports Culture Industry Co., Ltd., was interviewed by CCTV (Photo by Tang Lili, reporter of CCTV)
During the Spring Festival, in order to cooperate with the epidemic prevention and control work, only 2 primary ski slopes were opened in the ski resort, which did not affect the enthusiasm of ski enthusiasts.
"Lean forward, be steady under your feet, don't be nervous, look ahead..." During the conversation, 5 teenagers swooped down hand in hand, leaving a long row of snow marks. Xu Zhe, a young man from Zhuzhou, said: "School is about to start, and I want to 'go crazy' with my friends before the school starts." ”
Ice and snow sports have become the entertainment choice of many families (Photo by Tang Lili, a reporter of the Central Broadcasting Network)
"The whole family goes skiing" is the first choice for many family entertainment during this year's Spring Festival. On the afternoon of February 8, Ms. Chengqing of Changsha walked into the ski resort for the first time with her 5-year-old son and cousin, "Watching the Winter Olympic Games with my children at home, they are very interested, so I will take it to experience it for myself." ”
"Pro-snow" tours are very popular The growth rate of the ice and snow industry is considerable
Around the Spring Festival this year, many places in Hunan ushered in snowfall, and with the lively atmosphere of the Winter Olympics, the "pro-snow" tour has become the most popular tourism project in Hunan.
Under the ice and snow climate, activities such as snow viewing, snow photography, and rime viewing in natural scenic areas directly drive holiday tourism consumption. Nanyue Heng Mountain, Zhangjiajie Wulingyuan and Tianmen Mountain Scenic Area, Pupu Xuefeng Mountain, Xinhua Purple Quejie and Big Bear Mountain, Xinning Kun Mountain, Yongzhou Lanshan County Yunbing Mountain, Zhuzhou Yandi Mausoleum, Yiyang Anhua County Yuntai Mountain and other scenic spots have opened the "Winter Olympics" hiking to watch the rime snow theme activities.
Tourists in the Eight-Sided Mountain Scenic Area of Longshan County, Xiangxi Prefecture, are skating on horseback (Photo by Zhu Yong, Central Broadcasting Network)
In recent years, the combination of "ice and snow + tourism" and "ice and snow + education" in Hunan has become increasingly close.
Zhangjiajie Ice and Snow World, carefully built by Hunan Zhangjiajie Ice and Snow World Tourism Development Co., Ltd. with a total investment of about 600 million yuan, has handed over a good "ice and snow report card" in the past 2 years of operation, with a peak of 2500 people a day, and the daily flow of people during winter and summer vacations can also be stable at about 1500 people.
On December 1, 2021, Zhangjiajie City launched a series of winter tourism marketing activities, launched 12 major theme activities and four preferential incentive policies, and issued winter tourism invitations to tourists across the country. Among them, the first youth ice and snow carnival activity in Zhangjiajie, "Healthy China, Welcoming the Winter Olympics", became the highlight. At this event, Zhangjiajie Ice and Snow World not only implemented snow ticket discounts for college, middle and primary school students across the country, but also organized 30,000 college students from colleges and universities to experience skiing free of charge and enjoy the happiness of ice and snow sports.
Ice and snow into the campus activity site (Central Broadcasting Network issued by the three bears ice and snow kingdom photo)
"Since 2018, the Three Bears Ice and Snow Kingdom has launched a series of activities of 'Ice and Snow entering the campus', and has successively walked into more than ten primary and secondary school campuses such as West Lake Primary School in Tianxin District, allowing our staff and coaches to explain the knowledge of the Winter Olympics to students at zero distance and carry out free ski training." Xu Guozhang said.
The popularity of ice and snow sports and ice and snow tourism has made ice and snow consumption a new consumption growth point.
According to the incomplete statistics of the Hunan Provincial Sports Bureau, more than ten ice and snow sports venues in Hunan have blossomed in various cities and states, and the ice and snow industry has increased by 15% year by year, with a considerable growth rate.
Colorful ice and snow sports have heated up ice and snow consumption (Courtesy of Dawangshan Xiangjiang Happy City)
Colorful ice and snow sports heat up ice and snow consumption (Photo by Tang Lili, reporter of the Central Broadcasting Network)
Some insiders said that with the progress of ice and snow technology, the decline in costs, coupled with the "double reduction" policy and other favorable factors, more and more southerners join the skiing and snow entertainment team, and the industry may usher in an outbreak in the next few years.