The 2022 Beijing Winter Olympics has set off a "national wind boom" in China, first of all, the countdown to the twenty-four solar terms at the opening ceremony, each frame is a blockbuster level picture, and every poem is beautiful to people's hearts, known as the romance of Chinese. Subsequently, the ice pier of the Winter Olympics mascot exploded out of the circle, capturing the hearts of Chinese and even foreigners. Suddenly, the ice pier is "difficult to find", and many people can only "look at the pier and sigh". So, what kind of Chinese spirit and ingenuity is embodied in the body of the ice pier? The explosion of the ice pier out of the circle reminds us of those mascots of the past, who were not the top of the country?
First, the charm of the top stream
On the evening of February 7, the Chinese women's football team, which won the Asian Cup, returned home triumphantly, and captain Wang Shanshan said in an interview: "Everyone likes the ice pier, can you also send us an ice pier?" "Of course, the wish of the champion must be met, and the next day the staff sent an ice pier to each member of the women's football team.
The Chinese women's football team received the ice pier hand office
Before the Start of the Winter Olympics, the ice piers were in the spotlight. In 2019, Ice Pier met with everyone for the first time at the National Winter Sports Training Center in Beijing Shougang Park, and the design team was led by Cao Xue, dean of the School of Visual Arts and Design of the Guangzhou Academy of Fine Arts. The "Tianwen" No. 1 launched in 2020 carries "ice piers" and "snow melting", and there are also ice piers on the spring evening of 2022. But if there is a fire on the Internet, it is the opening ceremony of the Winter Olympics on the evening of February 4. At the opening ceremony, the cute, rounded and energetic appearance of the ice pier instantly attracted the attention of everyone, and a video of the ice pier doll reluctantly being pulled away by the staff was even more popular throughout the Internet, which made everyone can't help but be funny.
The ice pier melts with the snow
On the evening of February 5, the Chinese short track speed skating mixed team won the 2000-meter relay championship, and the top three teams could get an ice pier with a gold edge, which made netizens envious. Whether online or offline, the ice piers have been sold out, a pier is difficult to find, many people can only "look at the pier and sigh", even the son of the ice pier designer can not buy the beloved ice pier.
China Short Track Speed Skating Mixed Team 2000m Relay Won the Championship
Netizens who love piers can't help but issue a request to the official to "implement the piers as soon as possible, one pier for each household, all the piers, one pier can not be less, as soon as possible to reverse the situation that is difficult to find a pier", the flagship store of the Winter Olympics also responded in time, and will arrange a new ice pier hand to go online as soon as possible.
Netizens who can't sit still and people from all walks of life began to do tricks, not only appeared hand-painted ice pier tutorial, a young man also used leaves to carve out the pattern of ice piers and snow melting, more terrifying is that an art teacher carved out the appearance of ice piers on the pencil refill, Guangzhou also used drones to draw ice piers in the air, Xi'an even moved the ice piers to the ice lamp, the colorful ice piers are very good-looking, but also let people feel the deep love of the Chinese people for the ice piers.
How attractive are the ice piers? This is not Chinese "the queen mother sells melons and sells herself and boasts." A Japanese reporter proudly showed the "ice pier" of various shapes on his chest in an interview, and another Japanese TV program anchor was popular all over the Internet because of his strong "love for the pier", and the host also called himself "Yidundun".
A Japanese TV host shows off the bought ice piers
The reason why the ice pier can become the top of the national tide is naturally related to the Appearance of the Winter Olympics and itself, but more importantly, his image fully reflects the Chinese spirit and chic ingenuity.
Second, the manufacture of "ice piers"
The image of the ice pier stands out from more than 5,000 schemes around the world, and has also undergone many modifications in the later period, which can be described as a thousand calls to come out. As the mascot of the 2022 Beijing Winter Olympics, the ice pier must not only become a face value, but also be able to carry multiple connotations such as society, culture, economy and history.
First of all, the overall image of the ice pier is dominated by a cute panda. As a national treasure of China, it is an indisputable fact that the panda is loved by all countries around the world, and the term "panda diplomacy" was born. The panda itself is shown to the world as a cute and docile image, and it has conquered many countries in the past century. Japan for the giant panda crowded alley, France specially built a zoo for the giant pandas from afar, these are undoubtedly indicative of foreigners' love for pandas, the use of pandas as the main image of the mascot, can be described as deeply popular.
Winter Olympics poster
But this panda is not an ordinary panda, the ice pier is wearing a layer of shiny shell, this shell is inspired by the sugar coating of the ice sugar gourd, the ice shell is white and bright as ice and snow, full of three-dimensional sense and texture, people can think of ice and snow sports at a glance, plus this shell is very similar to the helmets worn by athletes in ice and snow sports, etc., and the ice pier is marked by the Winter Olympics.
This cute panda is also a panda full of technology and futurism. The design team fully considered the unity of history and technology when designing the ice pier, and the white and bright shell of the ice pier resembles the astronaut's spacesuit, which makes the ice pier look like an ice and snow expert from the future. When we look at the ice piers more closely, we will find that the face near the ice piers is surrounded by a color circle of five-colored lines, and the five-color coil first represents the five-color aura of the Olympic Games, and the ice sculptures in the northeast region are also colorful at night. Secondly, the circular coil resembles the track of the ice speed skating project and the circular Winter Olympic venue - the ice ribbon. Finally, the cool five-color coil of technology coincides with the speed-seeking Winter Olympics and the characteristics of the 5G era.
When the ice pier raises its hand to greet us, we will also find that the ice pier has a red love sign on the hand, and the connotation of this warm setting is self-evident.
Of course, this is not enough, a good mascot if only the form and no god, the same is not satisfactory, which requires the designer of the ice pier to work the details. In order to create a mascot with both form and god, the design team paid full attention to many details of the mascot, such as the expression of the ice pier should be passionate and cute, not overly cute and lazy, as well as the proportion of the head to body, the size of the waist, whether the ice pier is the inner eight or the outer eight (the final product is the inner eight), and even whether the ice pier is raised with one hand or two hands, which must be carefully considered.
Nowadays, the ice pier hand-made offices that we often see are mostly in the image of the left hand raised. But the design team not only designed this image, in order to respond to the various projects of the Winter Olympics, the design team also designed the ice pier skating, skiing and other sports images, but also launched the ice pier snow, playing snow, rolling iron ring and other cute images, in the design of these images, the designer must take into account the physical characteristics of the athletes in the real state, but also integrate the panda's posture and sports characteristics, for this reason the design team also went to the zoo to capture the action of the giant panda.
The name of the ice pier is also worth saying, the ice is bright and transparent, pure and flawless and hard, both in response to the main body of the Winter Olympics, but also a metaphor for noble qualities, the pier makes people's minds think of a cute, cute and gentle look, the English name of the ice pier is "DwenDwen", it is catchy to read, and the ice pier has the same magic.
Finally, we must not forget the Winter Paralympic mascot, Snow Rongrong, which often appears on the same stage as the ice pier. The snow rongrong is based on the Chinese lantern, symbolizing warmth, light and auspiciousness, the ruyi above the head also has an auspicious meaning, the continuous pattern of the peace dove and the Temple of Heaven symbolizes peace, and the snow on the face implies the beautiful expectations of the ancient Chinese "Ruixue Mega Year".
The snow is generally red, giving people a warm feeling, mainly to inspire the participants of the Winter Paralympic Games to feel hope, warmth and fraternity. The name of Snow Rongrong and the ice pier are also similar, snow symbolizes purity, Rong Rong is catchy, and has the meaning of inclusion and fusion, and the English name of Snow Rongrong is also very grounded, called "Shuey Rhon Rhon".
Third, the mascot we chased in those years
The explosion of ice piers and snow melting out of the circle reminds us of those mascots that were once china's top streams. At the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, there were also mascots as cute and profound as ice piers.
The mascot of the 2008 Beijing Olympic Games, Fuwa, was first unveiled on November 11, 2005, just 1,000 days before the opening ceremony in Beijing, and was designed by Professor Han Meilin of the Academy of Fine Arts of Tsinghua University. There are five mascots of the Beijing Olympic Games, namely "BeiBei", "Jingjing", "Huan huan", "Welcome" and "Nini", and the harmonic sound is "Beijing welcomes you", and the colors of the five mascots represent one of the five Olympic rings.
The design of the mascot of the 2008 Beijing Olympic Games is also unique. First of all, all mascot images are taken from the tiger head dolls in traditional Chinese New Year paintings, and the top decoration of each doll is taken from China's Neolithic, Song Dynasty porcelain, Dunhuang murals, Tibetan ethnic decorations and traditional kite patterns. Among them, "Beibei" is the embodiment of fish and water, implying good wishes such as "more than one year, auspicious harvest", "Jingjing" is the image of a giant panda, gentle and lovely, symbolizing the harmonious coexistence of man and nature, "Yingying" is the image of a Tibetan antelope, the Tibetan antelope lives in alpine areas, full of vitality and vitality, "Huanhuan" shows people with the image of red fire, red and red, prosperous, "Nini" is the image of the folk kite, and the kite flying high means flying hope.
The five Fuwa of that year also influenced a generation with the 2008 Beijing Olympic Games, and were widely welcomed by the Chinese people. At that time, a family in Henan gave birth to five children in one go, so they named the children with the names of five Fuwa, and according to statistics, there were more than 4,000 people who named the children "Beibei" and "Jingjing" and other Fuwa names that year.
The 2010 Shanghai World Expo was also a grand event at the time, the mascot of the Shanghai World Expo - Hypertherm was also popular, Hypertherm met with everyone in 2007, when it also launched several cartoons about Hypertherm, such as "Shaolin Hypertherm" and so on, I believe many post-00s should be impressed by this.
Cartoon "Shaolin Hypertherm"
The core of Hypertherm's design is "people-oriented" and "harmony between people and water", which means "good as water, the sea is full of rivers". The two characters of Haibao are the harmonic sound of the port "harbo", meaning the treasure of the four seas, and its overall image is taken from the Chinese character "person", accompanied by a blue symbolizing the ocean and life.
Now we often see Hypertherm with one hand crossed at the waist and the other hand high in the shape of a thumb, it seems to be warmly greeting the crowd, the smile on the face reflects the hospitality and warmth, a pair of Kazilan eyes are full of expectations for the future, and a poke of curved hair makes us feel young and energetic.
Hypertherm
Wen Shijun said
From the 2008 Beijing Olympic Games to the 10th Shanghai World Expo, and now the Beijing Winter Olympics, China and the world are more closely integrated and the participation is getting higher and higher, which is the responsibility of a responsible big country. The mascot is not only a symbol, but also the embodiment of a country's historical, economic and cultural heritage, from Fuwa to Haibao to today's ice pier, all of which have the wisdom of traditional Chinese culture and the prospect of the future, plus such a high value, how can people not love it? Pursuing the top of the national tide, in the final analysis, is the recognition and self-confidence of its own culture.
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Xiang Guoxiong and Zhang Xin, "The Spread of Traditional Chinese Culture from the Olympic Mascot: A Semiotic Interpretation of Fuwa"", Press, No. 3, 2007.
"The Crystallization of the Concept of "People-Oriented" and "Harmony between Man and Water": Interpreting the Mascot of the Shanghai World Expo "Haibao"", Land Today, No. 3, 2008.
Liu Xiaoxin: "Research on the "Fuwa" of the Beijing Olympic Games", Master's Thesis of Capital Normal University, 2009.
Thousands of Thousands, Lin Cunzhen, "Symbol Construction in Multiple Contexts: A Study on the Design Practice of Ice Piers for The Mascot of the Winter Olympic Games", Art design research, No. 3, 2021.
(Author: Haoran Wenshi Jingsu)
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