#创始人 #创业
Formula 1: Underlying Logic + Environmental Variables = Methodology Formula 2: Methodology + Review = Effective Entrepreneurship
The above two formulas are the founder's entrepreneurial spells from the perspective of the whole. The underlying logic is the Tao, the methodology is the Law, and the effective entrepreneurship is the technique.
1. Underlying logic + environment variables = methodology
The underlying logic is the essence of things, abstract and universal. Environment variables are concrete, space-time features in a specific scene. The underlying logic is concretized through environmental variables, and methodology becomes an effective way to solve set ranges.
Let me give you an example. The founders from the 0 to 1 period are facing an uncertain entrepreneurial stage, and there is an underlying logic in this stage that is a high degree of uncertainty. No one can give a definitive solution, even if the same person starts a business in the same industry. Because the environment variables have changed. For example, the period of entrepreneurship has changed, the corresponding industry has also changed, and the market has also changed. For the main body of entrepreneurship, the entrepreneurial team is also different, usually facing insufficient funds and the ability of team members to keep up. If the founder still follows his set of deterministic processes in a large company to do the business of a start-up, there is a high probability that the startup will fail. So there is a lean startup methodology. Through low-cost and rapid trial and error, founders can explore a business model that works under the current temporal and spatial environmental variables.
2, methodology + review = effective entrepreneurship
Why use the term "effective entrepreneurship"? Entrepreneurship doesn't matter if it's right or wrong, just as opinions don't matter right or wrong. Only the methods that can help us advance entrepreneurship are effective, that is, entrepreneurship that is suitable for business to gain market recognition is effective.
Review is the basic skill of quickly learning to find an effective entrepreneurship. As mentioned earlier, the methodology is obtained from the underlying logic + environmental variables, and the review is to further verify and adjust the relevant variables in practice, which is the core of learning, in order to quickly obtain entrepreneurial cognition.
Review is a continuous iterative process that accompanies the entire life cycle of the business we run. Its advantage is that we can continue to evolve, constantly adjust, get rid of ineffective entrepreneurship, and explore effective entrepreneurship.
3. Environment variables are key elements
Understanding environment variables requires scenario thinking, that is, setting boundaries, and the elements that build boundaries here are environment variables. Methodology is only valid if the boundaries of application are clear. Entrepreneurial activities can only be effective if they are constantly reviewed and environmental variables are constantly corrected.
How to think about environment variables?
Space-time view.
Think dialectically from the perspective of time and space. You can see what environmental variables affect entrepreneurship because of changes in time. Similarly, because space has changed, some environmental variables have become the key to the success rate of entrepreneurship. On this basis, further subdivisions can be made, subdivided according to the dimensions of time and space, and more variables can be found.
External viewing angle.
Consider environmental variables through external perspectives such as national policies, market environment, industry research, etc.
Interior view.
From the perspective of the founding team, the impact of entrepreneurs' abilities, technology accumulation, mentality, etc. on the success rate of entrepreneurship.
4. Review is an important means to obtain business awareness
The entrepreneurial team should adhere to the principle of seeking truth from facts, goal-oriented, and lean exploration, and quickly obtain entrepreneurial cognition in "practicing things and getting difficult on things". Build a founding team that can make things happen, so that the angel stage can gain the biggest bargaining chip favored by capital.
In the VUKA era, using the underlying logic of universality to explore the essence, using methodology to reduce uncertainty, using lean exploration to obtain greater certainty, and forming a scalable ability core, is an effective way for founders to find certainty from uncertainty.