The author of this article is @Ghost Foot Seven of the Xiaowan family
The only thing movie does is to make life more interesting than movies
The 2022 Spring Festival stall has officially ended.
As of February 6, the total box office of the Spring Festival file reached 6.035 billion (1.31 to February 6), becoming the second highest box office in the History of Chinese Film.
Among them, "The Water Gate Bridge of Chosin Lake" won the championship with more than 2.5 billion yuan at the box office, and "This Killer Is Not Calm" showed a strong appeal with the only traditional comedy in the schedule, followed by 1.3 billion at the box office.
"Miracle Stupid Kid" and "Sniper" are playing steadily and are currently out of the long-term potential, while "Bear Haunting • Return to Earth" has refreshed the highest box office of the series (breaking 600 million) to highlight the siege, becoming the best of the three animations in the Spring Festival file.
Unconsciously, the Spring Festival movie has also become a "must-have" for many people to celebrate the New Year, even in this year when the epidemic is still more or less affecting our lives, and many ordinary people and medical workers are still unable to reunite with their families, we still look forward to the Good Wishes and Hopes of the Spring Festival Movie to bring people a year.
This year is the tenth year that the "Spring Festival stall" has officially become a large stall. In the past ten years, we have experienced some changes, Xiaowan today with you to review the memory of the Spring Festival file of this decade.
From 700 million+ to 7 billion+
Ten years ago, the Spring Festival stall could only be regarded as an ordinary stall period, or even a small stall period.
Until 2013, "Journey to the West and Descending Demons" officially opened the prelude to the "Spring Festival File" as the first New Year's work customized for the Spring Festival holiday.
Zhou Xingchi's golden signboard + luxurious cast + Journey to the West classic IP, the film continued to refresh various records as soon as it was released, and the box office exceeded 500 million during the Spring Festival, which drove everyone's enthusiasm for watching the movie on the first day of the New Year, and the box office of the entire Spring Festival file has since entered an era of rapid growth.
From the box office of 780 million yuan in 2013, to the nearly double of 1.45 billion yuan in 2014, and then to the explosive performance of "Mermaid" breaking 1.5 billion yuan in a single piece and breaking 3 billion yuan in the Spring Festival file in 2016, the Spring Festival file that broke away from its own family in the New Year period showed great potential.
Source: Lighthouse Pro
In 2021, the "return" of the Spring Festival slot after the epidemic brought a record box office performance of 7.84 billion. In the past ten years, the box office of the Spring Festival file has completed the leap from "one to ten", and the audience's enthusiasm and demand for the Spring Festival works have gradually been ignited by the previous downturn caused by the wave of migration during the Spring Festival.
At the same time, the box office results in 2021 also show that the Spring Festival slot is not only entertainment and entertainment for Chinese film audiences, but also a strong emotion.
Behind the explosion of the Box Office in the Spring Festival slot, it is the overall prosperity and rapid development of Chinese films, and it is also our expectation for a better life.
The volume increases, and large areas gather
In the past ten years, the Spring Festival file has gone from a small file accounting for 3.5% of the box office to surpassing the National Day file and the summer file, and has become the first major file of the year.
At its peak in 2021, the highest box office, that percentage has reached 16.7%.
Under the heat of the Spring Festival file, blockbuster scuffles have also become the norm of the Spring Festival file, and it is not uncommon for multiple films to get together on the first day of the New Year.
As the "first day of the war", the box office on the first day of the Chinese New Year also soared from 100 million in 2013 to 1.69 billion in 2021, and this year's Spring Festival slot, the box office of the first day of the first year has declined, which is the same as that of 2019 before the epidemic, maintaining a record of about 1.4 billion.
Fierce competition and huge market potential and movie-watching boom, the Spring Festival file is both an opportunity and a challenge for works that want to squeeze into this period, and the box office is concentrated towards high-quality films, which means that creators must come up with enough qualified works to share in the market of the Spring Festival file.
Domestic films are rising strongly
Looking back at the Spring Festival stalls of the past decade, the supremacy of domestic genre films may be one of the highlights that cannot be ignored.
In 2012, the champions and runners-up of the Spring Festival file were "Sherlock Holmes 2" and "Mission Impossible 4", two imported blockbusters, but since 2013, the top three box office of the Spring Festival file have been occupied by domestic films.
From the 500 million of "Journey to the West and the Descent of Demons" to the 1.5 billion of "Mermaid", from the 2 billion of "The Wandering Earth" to the 3.5 billion of "Detective Chinatown 3", domestic films have exploded with great energy in the Spring Festival file.
At the same time, the strong performance of domestic films in the Spring Festival has also become a highlight of the global film market, "The Wandering Earth" and "Hello, Li Huanying" continue to refresh box office records and even rank among the global box office lists, and the rise and outbreak of Spring Festival works have become a microcosm of the development of Chinese films.
Dark Horse Counterattack
In the 2022 Spring Festival file just past, the box office performance of 6 billion yuan was the same as that of 2019, not as good as the outbreak of 7.8 billion yuan after the unsealing of the epidemic last year, but it can still be seen that the film market is further trying to recover towards the pre-epidemic state.
It is worth noting that this year, under the absolute advantage of "Chosin Lake's Watergate Bridge", three films have achieved a reverse decline in the box office, "This Killer Is Not Calm" has dominated the schedule with the comedy genre, and the reversal has become the second in the schedule and become this year's dark horse;
"Miracle Stupid Child" relies on grounded reality stories and good word-of-mouth slow heat fermentation, while Zhang Yimou's "Sniper" has achieved the second wave of box office due to the opening ceremony of the Winter Olympics.
Looking back at the previous few years, the science fiction of "The Wandering Earth" and the affection of "Hello, Li Huanying" have achieved a big reversal in the case of the box office backwardness in the first year, for the market, high pre-sale and high popularity are naturally good things, but at the same time, the audience's evaluation is the final decision.
The market has never lacked dark horses, the Spring Festival stall is not only one day, before the audience enters the theater, everything is still unknown.
Rich in types
As a Spring Festival slot independent of the Lunar New Year file, under the festive atmosphere of family reunion, the traditional Spring Festival film is mainly comedy or action movies suitable for all ages, and fantasy, adventure and other types are common labels of the Spring Festival file.
In the past decade, we have also witnessed the change of audience preferences for Spring Festival films.
"Detective Chinatown 2" combines suspense reasoning and comedy to bring a new genre style to the Spring Festival file, and "The Wandering Earth" uses science fiction stories and disaster film genres to break through the stereotype that the Spring Festival file can only be "happy", and stimulates a deeper market potential.
This year's "Chosin Lake Watergate Bridge" and "Sniper" will bring the main theme of war into the Spring Festival file, and integrate the patriotic feelings of remembering the revolutionary ancestors and being grateful for the peace era into the characteristics of the schedule.
The diversity of types and styles has created more rich space for the expression of works for the Spring Festival stalls, and also provided a content guarantee for the Spring Festival stalls to achieve a qualitative leap between ten years.
Original series IP formed
The scale of the Spring Festival file from formation to expansion is not just the result of individual films fighting alone. As an unavoidable emotional need of Chinese, the family reunion of the Spring Festival is the most important sense of ceremony of the year.
Through the original IP and series of works fixed in the Spring Festival file, the familiarity and viewing habits of "seeing you every year" have been created, which has also become the annual expectation of many audiences and the good response of the market.
The "Bear Haunting" series has been stationed in the Spring Festival file for 8 consecutive years
From "Detective Chinatown 2" in 2018 to "Detective Chinatown 3" in 2020, the "Bear Haunting" series of "Muffled Fortune", and "The Wandering Earth 2" scheduled for tomorrow's Spring Festival file, have become original big IP with vitality.
The strong vitality of the series IP comes from the recognition of the market and the audience's viewing expectations, which bind the series IP to the Spring Festival file to form a unique schedule feature, and further expand and strengthen the depth and breadth of the IP, forming a mutual promotion of works and schedules.
After ten years of development, the Spring Festival stall is based on traditional festivals, contains rich cultural connotations and emotional cores, and has become the most negligible existence in the Chinese film market, and has also spawned the rise of domestic films, the cultivation of original IP and record-breaking works.
Ten years is not only the decade in which the Spring Festival file has grown from scratch, but also the decade in which Chinese films have found their own direction and rapid development.
In the next ten years, we are looking forward to a more rapid development of the Spring Festival stalls, but also more looking forward to a richer and fuller Spring Festival stalls.
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