Rhino Entertainment Original
Wen | Rain Over Cooking Smoke Editor| Pu Fang
All the staff are dressed in cold black, their eyes are sharp, and the sense of suspense comes across the screen, which seems to be the familiar taste of "Star Detective".
On the evening of February 7, the big detective official Wei Official announced the starting lineup of "Great Detective 7", He Jiong, Zhang Ruoyun, Da Zhang Wei, Wei Chen, Qi Wei, Yang Rong assembled, although this lineup does not have the "Double North CP" composed of Sabine's partner He Jiong, but this veteran reasoning variety show that started on the evening of February 10 is still highly anticipated by old fans.
"One season is not as good as a season" seems to be a spell that is difficult to escape from domestic variety shows, however, "Ming Detective" as the first domestic star reasoning reality show, after six consecutive seasons, more than 610,000 people scored more than 8.5 in Douban, and the number of broadcasts exceeded 25 billion, which is both hot and word-of-mouth, and is known as "Immortal Variety". Judging from the ratings, "Ming Detective" seems to be "the detective heart does not change", but it is also questioned by the audience due to the delay in the plot, routines, bugs, traffic star blessings and other reasons.
Now, "Ming Detective" has reached the seventh season, and this variety show is facing the departure of the general director He Chen before it starts, the guest team is replaced, and the name has to be changed. As for how the plot of the reasoning detective will be interpreted with the change of the production team in "Detective 7", we still need to wait and see how it changes, and change and invariance are also unavoidable propositions of the comprehensive N generation "Ming Detective".
The main "comedy + suspense + reality show"
Circle-breaking reasoning variety show
The flower girl accidentally fell from the building, who is the murderer? This is the story of the first episode of the first season of "Star Detective", "The Fall of the Internet Celebrity School Flower". "Ming Detective" originated from the Korean television station JTBC's variety show "Crime Scene", which is also the early form of the script killing, the composition elements include detectives, suspects, murderers and a variety of subtle clues, "Ho Sa Bai Ghost Ou" five people are resident guests, and there are still viewers calling on them to be in the same frame.
Essentially, Detective is similar to the core of Detective Chinatown, the peach theory, wrapped in serious reasoning under the shell of light comedy. Although "Ming Detective" does not have the blessing of traffic stars, the golden ratio of "30% ups and downs of the plot + 40% of the variety show funny + 30% intelligent reasoning" supports the entire variety show.
The hardcore script can withstand scrutiny, and the layer by layer of brain-burning reasoning process has brought an unprecedented sense of variety immersion experience to the guests and the audience, and He Jiong and Sabine of Shuangshang Online have boosted the process of solving the case, and are responsible for contracting laughter, dissolving the tragic situation and horror of the case itself, and the summary process of the case involves the level of reflection, while alluding to some social phenomena, and elevating the intention of the program to a new level.
Among them, "Please Answer 1998" involves domestic violence, "Horror Nursery Rhymes" deals with orphans and child protection related issues, and "Hotel Horror" calls on everyone to pay attention to school violence... All kinds of social problems have poked at the pain points of the public, and they have also resonated strongly with the audience.
Therefore, after the first season of "Ming Detective" was broadcast, the total number of broadcasts on the whole network exceeded 800 million, and Douban scored 9.3 points, ranking first in the online variety show of that year. At that time, the variety market was full of flowers, comedy variety shows were represented by "Happy Comedian 2", "Cross-border Comedy King", "Laughing Pride 3", "Strange Story 3", "Mars Intelligence Bureau", "Spit Conference" jointly supported half of the language program half of the sky, "Ace to Ace", "Run Bar Brothers 4" still carry the banner of game variety shows.
However, the celebrity reality show reasoning variety show is still a blue ocean zone, although "Ming Detective" is a variety show produced in a small volume, it has also quickly seized the Benge reasoning market, and introduced the reasoning variety show into the network variety show to participate in the war, changing the network variety pattern. In the view of the general director He Shu, "the popularity of "Star Detective" not only reflects the huge group of Chinese reasoning enthusiasts, but also proves that the reasoning theme is also feasible in China", which has led to the follow-up long-tail IP series of "Ming Detective".
But is the long-tail series on the subject of reasoning easy to do? On the one hand, "Ming Detective" was trapped by the subject matter of the case and the scale of the broadcast, He Shu frankly said: "How the deceased died, the forensic report is not accurately written in this way, including the details of which criminal methods cannot be presented, because it may be suspected of instigating crimes... This kind of professional help begins in the early stages of screenwriting. ”
On the other hand, the script creation of "Ming Detective" is extremely difficult, and it is necessary to keep up with the audience's reasoning ability and keep pace with the times, and once it cannot keep up, it will be eliminated by the market. The chief screenwriter of "Ming Detective" complained about the pressure of writing a script, "Since the second and third seasons, I have felt that I can't write a story, but I have also done the sixth season." Now we are still quite optimistic, and we feel that we can do a few more seasons later. ”
When asked how long the show can be done, He Jiong also said: "Everyone is worried that there will be a bottleneck in the fifth season of "Star Detective". But I feel like from season four to season five, our team of choreographers is ready, and they have plenty of time to do the script and the story. ”
In fact, what is the main creative team that is in a state of exhaustion? The audiences who stand in front of the screen are also facing year after year of aesthetic fatigue, the case routine is serious, the program is loose and procrastinating, the traffic stars are pouring into "Ming Detective", and the on-the-spot reaction is embarrassing... No matter which one can dissuade the audience every minute, word of mouth has also begun to slide, and the comprehensive N generation is getting worse and worse like a tight curse, tightly locked on the top of the head of "Ming Detective".
"Ming Detective" lacks stamina and is exhausted
As the saying goes: "Three years of pain, seven years of ku", this sentence seems to be impossible in the comprehensive N generation. "Ming Detective" struggled to survive the "pain of three years", but the reputation slipped to less than 9 points in the fourth season, and when the fifth season was just broadcast, Douban even fell to 7.3 points, and the reason for this can not be simply summarized by the fatigue of the comprehensive N generation.
When "Ming Detective" was first broadcast, the funds and other aspects were limited, and the scene was also a slightly rough and simple indoor set. After breaking the circle, "Ming Detective" naturally has a steady stream of funds, and it is also logical to launch a real-life experience, which has led to the production of the fourth season of "Escape from no Man's Island" and the fifth season of "The Pianist of the Sea", unfortunately, high-cost production is not equivalent to high reputation.
"Escape from the Uninhabited Island" wrapped up the entire island, and adopted a creative concept similar to inception, the brain hole was wide open, and the case in the case was superimposed, and the brain-burning reasoning of the reversal before and after, but the complex story clues and complex character relationships forcibly integrated really exceeded the audience's acceptance, He Jiong said bluntly: "If you don't understand it, I really don't blame you, because we don't understand it too much." ”
Also in the year when the fourth season was broadcast, "Ming Detective" also tried to shift from the network to the Taiwan comprehensive, and independently produced the variety show "I Am the Great Detective", which is still produced by the "Ming Detective" team, and the resident guests are Deng Lun, Wu Lei, Zhang Ruoyun, Ma Sichun, Han Xue, Da Zhang Wei, Zhang Tianai, and Huang Minghao.
Compared with "Ming Detective", "I Detective" weakens the reasoning plot, supported by more laughs, and the reputation of 6 points seems to be expected, and the traffic stars Huang Minghao and Deng Lun, who performed poorly in "Ming Detective", entered "Ming Detective" as new players, which also brought some impact to the reputation of "Ming Detective".
Although the "Ming Detective" program team chartered a huge luxury cruise ship in the first episode of the fifth season, the "Sea Pianist", the rhythm was too slow, the first episode was basically to watch the guests do game interaction, reasoning and suspense seemed to be marginalized, which is also the reason why Douban opened a score of 7.3.
Regarding the plot of "Ming Detective", netizens wrote on Zhihu: "Now that ming detective's routine is becoming more and more obvious, the key content must be placed in the second half of the episode, when everyone will take turns telling stories to overturn all the inferences of the first half of the season." This has led to a great reduction in the participation of guests and the audience, the sense of participation of the guests has been interrupted by stereotyping, and the sense of participation of the audience has been interrupted by insufficient information, so from the audience to the guests, they all feel very withdrawn. ”
In addition, the mysterious operation of paying to watch the "NZHD" ice-breaking concert also made the audience complain that the program group was ugly, but fortunately, the follow-up broadcast of "Zhen's Walking Street", "Pansi Restaurant", "The Sin of Genius" flipped against the wind and kept the reputation of "Ming Detective".
In order to increase the freshness, the sixth season of "Ming Detective" uses the double detective mode for reasoning, the search process has also become to understand the password, find the key, from the perspective of duration, the first season of "Ming Detective" program is about 1 hour and 40 minutes, the second season increased to more than 2 hours, the sixth season Thursday and Friday double change, a case total length of up to 4 hours, some viewers said: "I am now 1.25 times or even 1.5 times played, never thought of it before." ”
In addition to the rhythm of the delay, the dual detective model actually improves the possibility of excluding suspects, the murderer seems to be self-evident, the challenge is getting weaker and weaker, the sixth season of the pilot film "NZND Top Cow Concert" also needs to be paid by the audience to watch, and when the emotional card is played, what can "Ming Detective" leave?
Variety of the N generation and reasoning variety shows
Breaking the game
After "Ming Detective", reasoning variety shows abounded, but none of them could surpass "Ming Detective". Taking 2021 as an example, iQiyi has launched three reality SHOW reasoning variety shows "Detective Detective", "Strange Script Shark" and "The Last Winner" after the Mist Theater.
Yunhe data shows that the effective playback of the positive film of "Detective Detective" is as high as 959 million, ranking first in the Weibo variety show influence list, but Douban only has 5.1 points, "Strange Script Shark" Douban 7.1 points, and "The Last Winner" has not opened points due to the small number of viewers. In contrast, the high popularity and high reputation of "Ming Detective" is indeed an insurmountable peak, and it seems that as long as there is a reasoning variety show, it will inevitably be compared with "Ming Detective" by the audience.
"Detective Detective" by the high-end player Zhang Ruoyun led the novice into the game, the result of the scene has become Zhang Ruoyun's exclusive performance, a group of novice players can only act as spectators, Zhang Ruoyun analysis of clues for reasoning, only Yang Di listened very seriously, Yang Zi even did not know what the water bag is, but also reduced the variety show perception. At the same time, this variety show pays more attention to entertainment attributes, weakens the brain-burning suspense, and is also ridiculed by netizens as "low juvenile".
Compared with "Ming Detective", the production of "Strange Script Shark" seems to be more bloody, each episode is filmed in real-life, Wang Yuan, Wei Daxun and others have also participated in the production of "Ming Detective", and are more familiar with reasoning and interpretation. The first episode of "Qingcheng Dream" has both reasoning attributes and a sense of horror, Jin Jing and Wang Yuan are even scared away by the sound of singing in the middle of the night, but unfortunately, because the script is not hard-core enough, although "Strange Script Shark" brings surprises to the audience, it still fails to surpass "Ming Detective".
In October last year, He Chen, the general director of "Ming Detective", ran away with the small box studio, thinking that it affected the "Ming Detective" on time, "Ming Detective 7" was also renamed "Great Detective 7", Sabine was absent from the recording of the seventh season, resulting in the "Double North CP" can not be strongly joined, these are the visible changes of "Ming Detective", however, if "Ming Detective" wants to maintain a high reputation, it is bound to stick to some unchanged content, for example, the hardcore reasoning process cannot be changed, if "30% ups and downs plot + 40% variety show funny + 30% The golden ratio of "intelligent reasoning" is unbalanced, and "Ming Detective" is no longer "Ming Detective".
According to iQIYI, "Detective Detective" and "Strange Script Shark" are about to launch the second season, and "Reasoning Plan: Apartment Eleven" and "Victory of the Game" are also about to join the reasoning variety track. In the market where reasoning variety shows are frequent, can "Ming Detective" still rely on feelings to retain fans? On February 10, "Detective 7" officially began broadcasting, at which time, everything has its own answers.