| Author: Uncle Autumn Leaf | Editor: Lin Lin
The final of the Asian Cup of the Chinese women's football team on February 6 was really enjoyable, and I remember that in the second half 60 minutes, China was 0:2 behind South Korea, and I felt hopeless, so I went to call a friend.
Unexpectedly, after 20 minutes, he was killed, 3:2. Earth-shattering reversal, too great.
At that time, I couldn't help but say that if the Chinese men's football team had been killed 0:2 by others, it would have stopped cooking a long time ago.
The men's football team disgusted us on the first day of the New Year, losing 1:3 to Vietnam, so the whole network commented on the men's football team.
There are also many people who throw out photos of the extravagant life of men's football, saying that the life is so comfortable who will try to play football? It is called for "giving money from men's football to women's football" to make women's football develop better.
To be honest, as a fan for 30 years, the men's football team lost, I am also very angry, I think their faces are not needed, I am proud of the fighting spirit of the women's football girls.
However, to say that the women's football team is not invested enough, that the men's football team is too comfortable to lose in the days, I can't agree with such a statement.
1.
The early local women's soccer team did have tough times. For example, in 2015, 2016 and 2017, Qiongzhong Women's Football Team, which represented China continuously and won the Swedish "Gothenburg Cup" three consecutive championships, was known as "a professional team that came out of the mud".
In the early days of the formation, the team members had to cut grass and pick up stones on the mud court, and the funds were limited, and the daily food fee per person was 5 yuan, and they had to grow their own vegetables to replenish.
But today's Chinese women's football team, behind their success is an absolutely rich investment in resources.
The "Football" newspaper reporter once reported that the income of Chinese women's football teams is not low in the world. Some people say that the income of Chinese women's football players is the first in the world, which is not supported by official data, but from the data of women's football clubs, from the perspective of overall investment, Chinese women's football is indeed the world's first.
The national reward has never been spared, just take the women's football Asian Cup to win the championship, the prize money has set a record high, the bonus amount exceeds 10 million yuan, the State General Administration of Sport implements the equal reward program for men's and women's football.
There is also input from sponsors. Women's football team began in 2018 to get Alipay ten years of 1 billion, an average of 100 million per year sponsorship, Alipay head revealed that in the past two years only used in the national brand players and coaches bonus of about 10 million.
Mengniu Group also announced for the first time that the reward for women's football team 10 million, or cash.
According to former women's football team captain Xu Yuan, the income of women's football players has increased significantly in the past 20 years, "the salary of thousands of yuan per month is the treatment of general local players, which is definitely not in the national team." ”
However, the income of women's football and men's football are still different.
The 2021 women's football league revenue statistics released by the World Football Federation, the annual salary of national team members, are generally between 300,000 and 500,000. A star of Wang Shuang's level will not exceed an annual salary of 1 million at most.
This money is really insignificant compared to male football players who often earn tens of millions of dollars a year.
The same is true from the world' perspective. The world's highest-paid women's football team members earn only 400,000 euros a year, and Messi and C Ronaldo have so many salaries a week.
Why is there such a difference? The problem is actually with us viewers.
Because there are too few fans who pay attention to women's football, today the women's football team won the championship, everyone is a fan of women's football, but the boom is gone, and everyone may not go to see the women's football team playing.
CCTV reporter Ai Tingting, who has tracked and reported women's football news for 10 years, said, "When the competition was played, the whole people paid attention to it, and then quickly cooled down and no one cared, and was concerned for more than ten days and snubbed for more than half a year." ”
The result of not being seen by the audience is that it is not favored by capital.
Wang Shuang said this sentence is the truth, "When you support the perspective of women's football, it is no longer to satirize men's football." When your support can see not only us in the national team, but also other female footballers in the club, bring them the meaning of playing, then our Chinese women's football team will be really strong in the future. ”
Don't think of the Chinese women's football team when you scold the Chinese men's football team, their glory does not need the men's football team to set off.
2.
When it comes to the problem of high income and luxurious life of some male football athletes, it is indeed unfair that morality is not matched.
However, there are certain business laws behind this, and the cruelty is real.
At least today, many people still think that men's football competition is more in line with their appreciation habits, and their obsession with men's football will directly enhance the overall commercial value of men's football, including athletes' earnings.
Competitive sports in every country are the same, areas of high commercial value, and personal returns will rise.
Let's say C Ronaldo, he is a world superstar, but his life, how to say it, is a "super neptune".
Not counting the one-night stand, C Luo's gossip girlfriend has more than 40, and the number in the energetic football world is also top-notch, and the photos taken by the paparazzi are all like this.
There have been many scandals in his life, which are very headaches for agents, and the sealing fees are hundreds of thousands of dollars.
But in football, he is a quality idol, he is extremely disciplined and indestructible on the pitch, and his performance on the field continues to bring more endorsements, business activities and industrial cooperation.
Although the national conditions at home and abroad are different, there is no doubt that once C Luo's personal life affects the results of the competition, his career will plummet, and he will be abandoned by business.
So I think the really rational discussion should be that competition is competition, and business is business.
Businesses will choose the right people to invest in, but the competitive competition system should ensure that the right people are in the right positions.
Chinese football is a systematic project, and its problems are not something that fans can say clearly in three words, but there is no right general and no right soldier, which is beyond doubt.
The women's football team's victory this time also confirms the importance of personnel in place.
Since 2002, the Chinese women's football team has experienced 15 changes in the position of the coach in 19 years, which can be said to be quite a twist.
For example, the appointment of Zhang Haitao, who had no coaching experience, resulted in a 0:8 defeat to Germany at the Athens Olympics.
The high-paid hired "foreign marshal" Elizabeth, the result was not satisfied, and the leader had a conflict after leaving class.
At the 2021 Tokyo Olympics, head coach Jia Xiuquan believed that "football does not need stars", and as a result, the women's football team conceded 17 goals in a row, and Jia Xiuquan was dismissed from class in a scolding.
In short, in the past 19 years, the Chinese women's football team has tried various coaches, experienced "tu shuai", inexperienced "tu shuai", male "foreign shuai", female "foreign shuai", are not good, just try the "local female shuai".
Therefore, after Shui Qingxia took office, she became the first person to eat crabs, and there is another main reason for the outside world's doubts about her, that is, Shui Qingxia did not participate in the competition, but was "guaranteed".
Because at that time, when the Chinese Football Association issued an announcement to compete for the manager of women's football, there were two popular candidates.
The first is Zhao Junzhe, who has never coached women's football, and despite the high voice in the industry, fans have expressed difficulty in accepting.
The second is Chen Wanting, the coach himself has not been a professional player, did not meet the conditions for competition, and somehow entered the interview.
The popular candidates are difficult to convince the public, and the competition becomes very embarrassing, and the list is delayed, and finally it is not done.
And Shui Qingxia was elected out in the case of a bad competition.
Highly recommended for Shui Qingxia is Sun Wen, vice president of the Chinese Football Association, and she and Shui Qingxia are close teammates of the "golden generation" of women's football.
How good is the golden generation of women's football? The AFC commented:
"They are unbeatable in Asia, and no team can lead other teams in Asia like the Chinese women's football team in the 90s."
Shui Qingxia is the main player of this team, she played from the age of 17 to the age of 35, won the Asian Cup five times, and won the championship five times.
She is a person who truly loves football, and at the age of 17, she was exposed to football, from not knowing anything to becoming a football goddess, completely relying on her own efforts and persistence.
She has remained on the pitch since she retired, from the Shanghai women's football assistant coach to the head coach, she is very familiar with the situation of domestic female footballers.
In this final against South Korea, Shui Qingxia's substitution of players and tactical adjustments have received immediate and miraculous results.
Shui Qingxia once again confirmed that whether a team can play its potential, the person sitting in the head coach's seat, is very important.
So today, she is undoubtedly one of the most valuable managers.
3.
After winning the Asian Cup this year, the attention and commercial value of women's football teams have increased exponentially overnight, which was unimaginable a month ago.
To know that the Chinese women's football team has experienced a trough of 16 years, the attention of the Chinese people has been declining, in 2013, the attendance rate of the women's Super League was 9,000 people per game, and in 2019, there were only more than 1,000 people left. CCTV5's soccer event ratings rankings, only one of the top ten matches is women's football.
Women's soccer needs long-term and widespread attention, not a flash in the pan. Ultimately, this concern depends on two things:
First, are there more people who are willing to invest real money and energy to watch;
The second is whether there are more families, and the expectation for their daughters is not to be Li Na, not to be Gu Ailing, but to play football.
Only then can we talk about the long-term commercial value of women's football.
I remembered that once, Bai Yansong visited Messi, and he asked Messi if he could give a suggestion to the difficult Chinese football?
Messi politely avoided the question. But he said something.
"Football is special for Argentina, a player walking down the street will get a lot of admiration. This will encourage many children to learn football and let the profession be respected. ”
This is probably the culture in which football thrives.
If this culture is not seen in the Chinese men's football team, I hope it can be ignited in the Chinese women's football team.