The Spring Festival holiday is also over, I don't know if you have watched the Spring Festival movies during this period? This year's more popular movies include "Chosin Lake's Water Gate Bridge", "This Killer Is Not Calm", "Miracle Stupid Child", "Sniper" and so on, but reality has given this year's New Year movies a stick, so that domestic filmmakers can't sleep well. From the first to the seventh day of the first year, the national film box office was only more than 6.6 billion yuan, nearly 2 billion less than last year's Spring Festival file, the same as in 2019. Even more dismal than the box office is the large number of moviegoers, this year's moviegoers are only 114 million, compared with 2021 lost 50 million moviegoers, even compared to 2019, 20 million less.
What is the reason for the decline in the Box Office drama of the Spring Festival?
First of all, the ticket price is high, and the average ticket price this year has not yet been released, but from the statistics of the Maoyan box office, the total number of tickets issued in the 2022 Spring Festival file is 114 million, and the average ticket price is more than 50 yuan. The box office did not reach a new high, but the ticket price created a new high in the past year, which is the most expensive Spring Festival file in history, from the average ticket price of the Spring Festival file, the average ticket price in 2017 was 37.8 yuan, 39.7 yuan in 2018, 44.7 yuan in 2019, and 48.9 yuan in 2021. Even the ticket prices of cinemas in individual places are as high as hundreds of yuan a time, so far, the audience's dissatisfaction with the Spring Festival stalls has been attributed to the theaters, and high ticket prices have become the biggest obstacle to the box office of this year's Spring Festival.
"Looking down on movies" has also become a phenomenon that the audience has concentrated on complaining about. In the context of the economic downturn, high ticket prices have maintained the total amount, but the number of moviegoers has been reduced, which will naturally affect the transmission of word of mouth.
Secondly, the shortage of theme types, the Spring Festival films in previous years are good places for family reunions, because the movies released during the Spring Festival seek joy and relaxation and family comedy are more, which is the general psychological needs of the audience during the New Year's Festival, especially during the Spring Festival, which determines that the style of The New Year films is generally relaxed, humorous, touching, warm, with a strong ornamental and entertaining nature. For example, 2019's "The Wandering Earth", 2021's "Hello, Li Huanying", etc., this year's Spring Festival movies a total of 8, war films accounted for 2, and 3 are animation films, the only thing that can really be called comedy is "This Killer Is Not Calm", I thought that "Chosin Lake's Water gate Bridge" can pick up the popularity of "Chosin Lake" last year, even if it is now the first place in this year's box office list, it can not reach the expected level.
Finally, the impact of the Spring Festival film box office is the Winter Olympics, the Winter Olympics mainland as the organizer, of course, will receive the attention of the masses, Zhang Yimou also said that "the Winter Olympics is a national event, not a second can not be delayed, so there is really not much energy to cooperate with the "Sniper" more work", this year's Spring Festival Zhang Yimou directed the war to resist the United States and aid Korea blockbuster "Sniper" got the highest score of the Spring Festival Douban, but because the number of movie theaters is too small and other reasons the box office is at the bottom. With the perfect end of the opening ceremony, the topic of "giving Zhang Yimou a movie ticket" was topped the hot search list. Many netizens said that after watching the opening ceremony, they wanted to make up movie tickets for Zhang Yimou's "Sniper". The box office also rose.
In general, the future of Chinese cinema is not stacked with ticket prices, we need to focus on the story in the film, we need to meet the current needs of the audience, to be able to grasp what is the Chinese character and emotion to create a more prolific Chinese film. Only in this way can the future film road be a path with unlimited prospects.