At the closing ceremony of the 2008 Beijing Olympic Games, then-IOC President Rogge abandoned the long-standing best (best) phrase in favor of "Truly Exceptional Games", praising "China for hosting an unparalleled Olympic Games".
Fourteen years later, the 2022 Beijing Winter Olympics, whether it is the wonderful opening ceremony or the highlight performance of athletes from all over the world since the opening of the games, once again made the Beijing Winter Olympics the top of the topic.
On the field is a competition of competitive strength, and off the field is the rise of Chinese manufacturing.
Among them, the most amazing thing is the 8K ultra-high-definition ground display system that amazed the global audience at the opening ceremony, which was built by BOE and integrated a large number of scientific and technological elements such as artificial intelligence and real-time motion capture, reflecting the perfect blend of technology and aesthetics.
It can be said that the strong scientific and technological strength has created this wonderful Winter Olympics.
It is worth noting that from the opening ceremony that attracted worldwide attention to a wonderful event, Qingdao made and Qingdao hard technology elements can be seen everywhere in this Winter Olympics. Among them, there are not only green beer, Haier, Hisense, AUCMA and other old "five golden flowers" in Qingdao manufacturing industry, but also the figure of Qingdao's "new golden flowers" such as CRRC Sifang and Kaos.
Moreover, these Qingdao manufacturing brands that appeared in the Beijing Winter Olympic Games appeared in more critical areas such as intelligent manufacturing, high-end equipment, industrial Internet, new materials, etc., and paid more attention to the breakthrough of card neck technology, which is also the best footnote for Qingdao manufacturing to continue to move towards high-end.
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The Qingdao manufacturing brand with the highest appearance rate at the Beijing Winter Olympics is Tsingtao Beer.
On the morning of February 6, after 20-year-old New Zealander Zoe Sadowski Sinot won the gold medal in the women's steeplechase final of the snowboarding event at the 2022 Winter Olympics in Beijing, she held up Tsingtao Beer and indulged in a drink, enjoying the championship with her teammates on the snow and ice.
At the 2022 Beijing Winter Olympics, Tsingtao Beer came to the arena to witness a glorious moment and became the preferred celebration wine for athletes.
In this "ice and snow covenant" that attracts global attention, Tsingtao Beer became the only official sponsor of the Winter Olympics in Shandong Province, and after the official sponsor of the 2008 Beijing Olympic Games, Tsingtao Beer once again joined hands with the Winter Olympics to become the sponsor of the "Double Olympics".
Since the 2008 Beijing Olympic Games, Tsingtao Beer has signed strategic cooperation agreements with the NBA, sponsored the CBA League, signed the AFC Champions League, leveraged sports marketing, Tsingtao Beer has built a global brand awareness and reputation, loved and recognized by international consumers, and become a veritable "tongue-tip diplomat".
In view of the Scene of the Beijing Winter Olympic Games, Tsingtao Beer specially designed and launched the Winter Olympic Ice and Snow Tank Series, which skillfully presented the 15 official sports of the Winter Olympic Games in the tank, and the silhouettes of ice and snow sports such as figure skating, short track speed skating, ski jumping, and steel frame snowmobiles appeared on the bottles and cans, which had both commemorative significance and collection value.
Behind the Winter Olympic ice and snow can series of explosive products is the personalized and diversified customization strength of Tsingtao Beer's advance layout.
Relying on the world's first lighthouse factory in the beer industry, the green beer customization business has achieved "end-to-end" data-driven throughout the process. The industry's first visual recognition system supports intelligent product sorting, the accuracy of two-dimensional code recognition is nearly 100%, and standard products and customized products are run in the mixed line of the existing large-scale production line, realizing personalized flexible production on the large-scale production line.
A technical detail is that the minimum order for Tsingtao Beer's customized products has also been reduced from 3,000 to 15 cases, and the delivery cycle has been reduced from 45 days to 20 days to meet the needs of consumers for small batches of customization.
In 13 venues of the Winter Olympics such as Beijing, Zhangjiakou and Yanqing, Tsingtao Beer Ice and Snow Tank, Hongyun Dangtou, August, White Beer, Black Beer and other products were unveiled in unison. Innovative high-quality "ice and snow experience", full of Chinese New Year, Chinese red and other elements of product packaging, so that international friends frequently stop.
"This green beer red can product sells very well, and before a foreign friend took 11 boxes at once, we had to replenish it almost every day." The staff of the main media center of the Beijing Winter Olympics said.
Incarnated as a special envoy for the dissemination of Winter Olympic culture, Tsingtao Beer quickly became popular in the Winter Olympic Games and became a hit for the Winter Olympics.
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Tsingtao Beer's action not only in the Winter Olympic Games, but also in products, markets, brands and other aspects of the launch of new and unique projects and activities, to mobilize the enthusiasm of the whole people to participate, to promote "300 million people to participate in ice and snow sports".
In order to let more consumers feel the "atmosphere" of the Winter Olympics and ice and snow sports, in 2019, in The Genting Park in Zhangjiakou, one of the venues of the Beijing Winter Olympic Games, Tsingtao Beer created the Winter Olympics Experience Tour - the world's first "Beer on Ice Festival", allowing consumers around the world to witness the enthusiasm and vitality of the combination of fashion ice and snow sports with wine and music passion.
At present, the hot "ice pier", as early as 2021, appeared in 18 cities with the "Ice and Snow National Tide Gathering" national tour exhibition activity launched by Green Beer, and together with icebergs, penguins and other ice and snow elements, to create an immersive brand new experience of ice and snow national tide.
On the occasion of the 50-day countdown to the opening of the Winter Olympics, TSINGTAO1903 Ice and Snow Culture "Theme Bar" of Tsingtao Beer has made consumers harvest surprises and become a winter Olympic punch card resort with full elements and strong atmosphere. Here you can not only drink a variety of fresh Tsingtao beer in one stop, but also feel the atmosphere of the Winter Olympics and taste the winter Olympics theme dishes.
In addition to products and scenes, Tsingtao Beer, the "sponsor of the Double Olympic Games", takes the dissemination of ice and snow culture and olympic spirit as the responsibility and mission of the enterprise.
For example, together with the Winter Olympic champion Yang Yang in xinjiang Altay, the "origin of human skiing", a huge "snow declaration" was made to make the world optimistic about China and pay tribute to the Winter Olympics; invited many world champions of Chinese ice and snow sports to participate in the new media live broadcast of "Ice and Snow Legends The Champion Is Coming", talked about ice and snow sports, invited former national team members to hold "Ice and Snow Master Class" to let more citizens and ice and snow sports enthusiasts immerse themselves in the scene and feel the fun of ice and snow sports...
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In addition to Tsingtao Beer, the only official sponsor of the Winter Olympics in Shandong Province, Qingdao Made can be seen everywhere in the Beijing Winter Olympic Games.
Relying on the operation experience and advanced technology of the Intelligent Fuxing of the Beijing-Zhang high-speed railway, CRRC Qingdao Sifang Vehicle Research Institute Co., Ltd. tailored the Winter Olympic special train for the Beijing Winter Olympics.
The "China's first, world-class, completely domestic" snow wax car, designed by Shandong Province, Kaos led the integration of internal resources, and Kangpais, Good and other ecological parties jointly established a snow wax car attack team, participating in the whole process of snow wax car design, research and development, manufacturing, is the first snow wax car with complete independent intellectual property rights in the mainland.
AUCMA provided refrigeration, dehumidification and fresh air delivery system for the indoor U-trough ski hall of Chongli Stadium in Hebei Province, and pioneered the "high-temperature snow machine" in the country, that is, professional snowmaking equipment that realizes snowmaking functions under all-season conditions (within 35 °C of ambient temperature).
For the first time in the history of the Winter Olympics, the National Speed Skating Hall used a transcritical direct cooling system for carbon dioxide (R744) on the ice surface of the Ice Arena at the Beijing Winter Olympics. Among them, the CARBON dioxide direct cooling ice making project of the National Speed Skating Hall "Ice Ribbon" is a solution developed and provided by Qingdao Haier Carrier Refrigeration Equipment Co., Ltd. by using the transcritical direct cooling ice technology using carbon dioxide.
Hisense monitor equipped with Hisense self-developed picture quality chip appeared in multiple systems such as CCTV studios and B-class broadcast vehicles for the Winter Olympics, breaking the monopoly of foreign enterprises such as Japan and South Korea and realizing domestic substitution.
The lighting of the main torch at the opening ceremony has always been the "top secret" of the Winter Olympics, and the weaving of this "confidential network" is the enterprise of Qingdao Hailia Group, which is fully responsible for the design and development of the camouflage net, weaving three special camouflage nets with a total area of nearly 3,000 square meters for the main torch, and ensuring the posture effect of the camouflage net during installation and drill.
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Behind the Shining Winter Olympics, Qingdao Manufacturing is the result of Qingdao Manufacturing's increasing emphasis on research and development innovation.
Recently, the China Institute of Science and Technology Information of the Ministry of Science and Technology released the "National Innovative City Innovation Capacity Evaluation Report 2021", and Qingdao won the top ten national innovative cities for a consecutive year. In terms of subdivided evaluation indicators, the proportion of Qingdao's financial science and technology expenditure in public financial expenditure increased by 18 places, the ratio of high-tech enterprises' operating income to the operating income of industrial enterprises increased by 8 places, and the ratio of R&D expenditure to operating income of industrial enterprises increased by 1 place.
Taking Tsingtao Beer as an example, on November 5, 2021, the Tsingtao Beer Science and Technology R&D Center based on the only "State Key Laboratory of Beer Bio-fermentation Engineering" in the field of brewing in mainland China was officially opened in Qingdao Blue Valley.
At a time when the stock market in the beer industry is saturated and the competition in the "high-end" track is becoming more and more fierce, the reason why Tsingtao Beer can continue to maintain its leading edge is behind the strong scientific research system support.
For example, through the original flavor map analysis ability, green beer can transform the vague and hazy taste needs of consumers into digital indicators by using flavor map technology, and then transform digital indicators into unique recipes and brewing technologies through the six core technologies of Tsingtao Beer, thus creating a cup of Tsingtao Beer with unique taste.
For example, Helia, who weaves a "confidential net" for the opening torch of the Beijing Winter Olympics, has previously participated in major projects such as the "Rope of Life" between the "Jiaolong" manned submersible and the mother ship, the hanging sling that connects the return capsule and the parachute when the mainland manned spacecraft returns to land, the landing parachute rope connection technology and special elastic rope equipment when the "Tianwen-1" Mars probe successfully lands on Mars, and has profound research and development strength.
There is also the LiDAR of the Ocean University of China for the opening ceremony of the Winter Olympics. Following the 2008 Beijing Olympic Games, the 2010 Asian Games and the celebration of the 70th anniversary of the founding of the People's Republic of China, the Haida LiDAR team once again served the task of supporting major national events.
At the same time, during the entire Winter Olympic Games, Haida LiDAR will play a role in scientific and technological assistance to ensure the smooth progress of the competition.
The "Qingdao "14th Five-Year Plan" High-quality Development Plan for Manufacturing Industry clearly proposes to unswervingly implement the strategy of manufacturing a strong city, strive to create a national manufacturing high-quality development pilot zone, build a "world industrial Internet capital", and create a new business card of "Qingdao Intelligent and Strong City".
The plan also sets quantitative targets in particular on R&D investment, "By 2025, the proportion of R&D investment of manufacturing enterprises in operating income will reach 3.1%." ”
Only when Qingdao truly highlights the main position of enterprise innovation, and only when Qingdao manufacturing enterprises really attach importance to R&D and innovation investment, can Qingdao's manufacturing industry provide more high-paying positions, more taxes, and attract more high-level talents in the high-end, and Qingdao can truly achieve the goal of "the province is brave to be the leader and the whole country is the first" in the fierce urban racing.
From this point of view, the bright performance made by Qingdao in the Beijing Winter Olympics has made a good start.