"Beauty Shoot Romantic Zhenfeng , Enjoying Intangible Cultural Heritage" Douyin Short Video Contest Call for Papers

In order to publicize the beautiful landscape scenery of Zhenfeng, the unique customs and customs of the land, the colorful intangible cultural heritage customs, and to show the beautiful image of China's Jinxian County and the happy life of the citizens, it is planned to create and excavate a number of excellent short video works through the Douyin platform, sing the glorious course of acura with heart, show the people's struggle with affection, and record the beautiful life of the zhenfeng people with the lens. To this end, Zhenfeng County Tourism Culture Film and Television Media Co., Ltd. plans to hold the "Beauty Shoot Romance Zhenfeng • Enjoy The Customs of the Intangible Cultural Heritage" Douyin short video contest, and hereby announces the following on the relevant matters:

　　1. The theme of the competition

　　"Beautiful photography of romantic Zhenfeng, enjoying the customs of the intangible cultural heritage"

　　2. Competition time

　　From January 30, 2022 to March 5, 2022, the deadline for the entries was 23:59 on March 5, 2022.

　　3. Participants

　　The majority of "douyin" and short video lovers

　　4. Content of the Competition

　　The entries can focus on the themes of Zhenfeng scenic spots, annual customs, intangible cultural heritage skills, etc., to publicize The beautiful landscape scenery of Zhenfeng, unique customs and customs, rich ethnic culture, history and culture and delicious characteristic flavors, and display the beautiful image of China's Jinxian County and the happy life of citizens.

　　1. Display short video works such as intangible cultural heritage skills, characteristic annual customs, folk customs activities, and regional customs, such as Zhenfeng County intangible cultural heritage skills inheritance stories, ethnic activities, and technological innovations.

　　2. Show the image of civilized towns and civilized villages in Zhenfeng County, such as volunteer service, social welfare, respect for the elderly and love for children, neighborhood harmony, mutual help and friendship and other positive energy themes.

　　3. Shoot Zhenfeng's local creative and interesting works, such as interesting things about life that the masses like to hear.

　　4. Excavate Zhenfeng cuisine and beautiful scenery, such as Zhenfeng town beauty, natural scenery, famous specialties, gourmet snacks, etc.

　　5. Display the achievements made in the development of Zhenfeng's "four modernizations" of industry, agriculture, towns and tourism.

　　5. Requirements for works

　　1. The video resolution of the entries is not less than 1920 * 1080 (vertical or horizontal screen), the duration is more than 15 seconds, within 5 minutes, and the picture should be clear and consistent.

　　2. The content of the entries is healthy and upward, relatively complete, emotional, warm, creative and in-depth, which can resonate with the audience. Reject vulgar and vulgar kitsch and reactionary violent content, must not contain racial discrimination and religious discrimination, must not slander national traditional culture, and must not infringe on the privacy rights of others.

　　3. The entries must be original, plagiarism and plagiarism of others' works are strictly prohibited, and once found, the entries will be immediately disqualified, and if the entries involve legal issues such as infringement, the entrants shall bear the relevant legal responsibilities.

　　4. Entries must be created closely around the theme of the Competition, and works unrelated to Zhenfeng elements shall not participate in the selection.

　　6. Awards

　　1 first prize, the prize is 10,000 yuan (the number of broadcasts must reach 10W or more);

　　2 second prizes, the prize is RMB 5,000 (the number of broadcasts must reach 10W or more);

　　3 third prizes, the prize is RMB 3000 (the number of broadcasts must reach 10W or more);

　　There are 30 finalists with a reward of RMB 500.

　　The final results are obtained after comprehensive evaluation by the jury of the Organizing Committee of the Competition, and the ranking is based on this.

　　If the number of video recordings of the winning work exceeds 1 person, only the prize money will be awarded according to the corresponding award, and the participant will distribute the prize money by himself, and the certificate signature shall not exceed 3 people.

　　7. Methods for selecting works

　　★ The first round: After the deadline for the effective data statistics of the works, the top 100 entries with the number of likes and in line with the relevant rules of the competition are filtered out on the "Meipai Romantic Zhenfeng" topic page to calculate the score (the weight accounts for 60%).

　　1. The valid data of the work is: (number of likes * 1 + number of comments * 2 + number of forwards * 3) / 2.

　　2. Score conversion method:

　　The data of the first-place work with the highest valid data is converted into a standard of 60 points, and the data of other works is converted into equal proportions compared with the data of the first-place work, and the score value is retained in 2 decimal places, and the calculation is "rounded". For example, if the first valid data is 1000 points, the second valid data is 947 points, the third effective data is 925 points, and the fourth effective data is 924 points, then the final conversion result is 60 points for the first place, 56.82 points for the second place, 55.50 points for the third place, and 55.44 points for the fourth place.

　　★ Second round: The top 36 works selected for valid data scores will enter the offline jury and be scored by the judges.

　　1. Jury scoring

　　Scoring method: The jury is composed of multiple judges, and the judges score according to the "Jury Scoring Criteria" with a full score of 100 points. Several judges score the shortlisted works, calculate the average score of multiple scores, and then convert the average score to 40%. The judges review the conversion score to retain 2 decimal places and use the "rounding method" calculation.

　　2. Judging criteria

　　1) The theme is prominent, and the weight is 20 points.

　　2) The picture is clear and the weight is 15 points.

　　3) Logical fluency, weight 20 points.

　　4) Shoot creative, weight 15 points.

　　5) Picture refinement, weight is 10 points.

　　6) Mirror handling skills, weight 10 points.

　　7) The sound effect is appropriate, and the weight is 10 points.

　　The final score of the participating authors is: the sum of the two rounds of points results in the comprehensive evaluation score of the final work.

The first prize, the second prize and the third prize are ranked according to the comprehensive evaluation score of the works, of which the first place in the total score wins the first prize, the second prize is awarded in the 2nd to 3rd place, the third prize is awarded in the 4th to 6th place, and the 7th to 36th place is shortlisted.

　　If the data indicators of the entries cannot reach the first prize (the number of plays must reach more than 10W), the second prize (the number of plays must reach more than 10W), the third prize (the number of plays must reach more than 10W) and other mandatory regulations, the award may be vacant.

　　VIII. How to Participate

　　Method 1:

　　Open the Douyin APP, search for the topic "Meipai Romantic Zhenfeng" click to participate immediately, click the "+" at the bottom of the screen to participate, after the shooting is completed, and @ "Zhenfeng Travel" Douyin account.

　　Method 2:

　　Open the Douyin APP, click "+" at the bottom of the screen to shoot or upload the entry, enter "#美拍浪漫贞丰" in the title bar and @"Zhenfeng Tourism" Douyin account.

　　Notes:

　　1. All participating authors should pay attention to the "Eat, Drink and Have Fun in Zhenfeng", "Zhenfeng News" WeChat public account, "Zhenfeng News", "Zhenfeng Tourism" and "Gourmet Zhenzhen Detective" Douyin number, and the relevant notices of the contest will be released through the above accounts.

　　2. The contest will be closed before 12:00 a.m. on March 8, 2022, and each participating author will complete the registration of the screenshots of the works (screenshots of the number of likes and the number of background plays) and related information in the "Eat, Drink and Have Fun in Zhenfeng" WeChat public account before 12:00 a.m. on the same day, and send them to the official mailbox: [email protected], and more than 12:00 am is regarded as abandoning the competition.

　　3. The organizer has the right to use the selected works for publicity, publication and exhibition and broadcasting an unlimited number of times, and the organizer respects and retains the author's right of authorship and will not pay another remuneration.

　　4. The official exchange guidance qq group number of the competition: 755082449.

　　5. The organizer has the right of final interpretation of this contest.