Recently, I often have a doubt: why is the difference so big when the same person shoots a magazine?
Wang Yibo, who has first-class fashion expression, is like this when he plays normally.
"Jia Ren Marie Claire" June 2020 issue wang Yibo
And when he pulled it down, it was like this...
Harper's Bazaar March 2021 issue Wang Yibo
As strong as Gong Li, without too many props and decorations, a simple single card head can also shoot texture.
Marie Claire, September 2019 Gong Li
But she also has times when she rolls over.
Vogue Clothing & Beauty October 2021 Issue Gong Li
Magazines are a turning point for hipsters. Today we will take a closer look at why the star blockbusters made by magazines are so hot. What's the problem? Are they all celebrity pots?
Isn't the makeup and hair team really an undercover agent sent by home?
Who is this, please?
Harper's Bazaar, January 2022 issue of Yang Mi
Who is this, I ask?
"Basha Men" November 2021 issue Yang Mi
Well, this is all Yang Mi.
If Yang Mi's private clothes are wonderful because she knows herself well enough, she can always choose the most suitable clothes for herself and match her own "power style".
The mediocrity of her magazine is because the makeup and hair team has a hard time grasping her own characteristics, but often piles up some makeup that is not suitable for her.
Fashion LOFFICIEL, January 2022 issue of Yang Mi
Many makeup artists will chase the most avant-garde makeup, but do not consider whether it is suitable for artists, such as many brands on the runway like to give models the thick eyeliner and smoky makeup...
Vogue Clothing & Beauty, April 2021 issue of Li Bingbing
Yang Mi tried this makeup twice, which not only made her completely lose the advantage of fox eyes, but also looked like she was about to go to work at the night club.
"Jia Ren Marie Claire" February 2022 issue Yang Mi
"Man's Fashion" February 2022 issue Yang Mi
Cat eye makeup is also popular nowadays, but Yang Mi's eyes themselves are big enough, and using thick eyeliner to elongate will only look like shooting ghost movies.
Not only Yang Mi, Song Qian was also deeply poisoned by this eyeliner. She wore short, thick eyeliner for Harper's Bazaar when she shot the cover, like a black chicken essence full of resentment.
Harper's Bazaar June 2021 issue Song Qian
Look more resentfully.
In addition to ugly eyeliner, there are also a variety of unique ugly makeup. Zhou Bichang's purple and black smoke smudging and highland wind blush made people think that she was going to come to the next second to say "red-faced Guangong Battle Changsha".
"InStyle Pictorial" April 2020 issue zhou bichang
Qi Wei transformed into a sadako in spider makeup, feeling eager to crawl out of the magazine and eat people.
Yi Zhou Magazine, June 2020 issue of Qi Wei
I don't know if 5G fashion is far away, but this leprechaun is far from fashion.
Hairstyles, like makeup, are the hardest hit areas of the rollover. When shooting magazines, in order to make the artist's style different from usual, many hair stylists will let the artist wear a wig. (Brother Haoran, if you are kidnapped, you will blink!)
Wallpaper* Files October 2021 issue of Liu Haoran
However, if it is blindly in order to pursue the novelty of the shape without considering the adaptability of the artist and the shape, it will also have disastrous consequences. The same is Yang Mi's short hair style, look at the right is Yang Mi, look at the left, is Haiqing.
Left: Esquire, July 2021 issue of Yang Mi
Right: ELLE, June 2020 issue of Yang Mi
Shu Qi, who has always had a very high film rate, is also difficult to escape the clutches of the devil, and the latest set of "ELLE" wears a pink mushroom head wig, hello! Scarab sister.
ELLE March 2022 Shu Qi
Duan Yihong, who has a sexy temperament, encountered a bad wig and automatically transformed into a sharp brother who was still worried about which overpass to sleep on tonight.
VW July 2020 issue Duan Yihong
Chen Kun's long hair was even more comparable to the old demon of Montenegro.
Fashion Cosmo March 2021 issue chen kun
Wet hair styling is also a big weapon to make male stars greasy, look at Zhou Zhennan's crab legs wet hair, after the silence just want to say to the hair stylist, it is really not okay or find an electronics factory to work screws.
"Bazaar Men" March 2020 issue Zhou Zhennan
Gong Jun's hair stylist obviously did not want to be left behind.
"VFashion" January 2019 issue Gong Jun
Qi Wei challenged the limits of ugliness in makeup, and Lee Seung-hyun walked side by side with her in her hairstyle. This is like thirty days of unwashed oil, Daqing oil field to see all willing to bow to the wind!
InStyle, August 2021, Lee Seung-hyun
Some hairstyles are actually not strange, but placing them on inappropriate people will also have an inexhaustible effect.
Insyle Illustrated, September 2021, Lin Yun
For example, in this picture, do you think it is Yi Qianxi or Wang Yibo? No, this is actually Yang Yang. The whole street style that the hair stylist created for him is really far from his temperament.
T Magazine September 2021 Issue Yang Yang
The stylist's aesthetic ran away from home
Clothing is also a very important part of magazine shooting. Suitable clothing can make the entire shooting effect more advanced, and the styling that is very different from the artist's own temperament will make the fashion blockbuster become a rural studio style.
Vogue Fashion & Beauty Hong Kong Edition Angelababy, August 2019
As a top fashion magazine, VOGUE is also the top in terms of pendulum, and last year's first letter of Gong Li's "VOGUE" can be said to be quite difficult to describe.
Vogue Clothing & Beauty October 2021 Issue Gong Li
White base in Adidas, black leather coat in Rick Owens
长靴 in Chris By Christopher Bu
It can be understood that stylists want to create a sense of futurism and technology, but whether it is a white wig or a dress that imitates the Terminator's match, it is full of three big words: Is there anything wrong?
in Christopher Esber
This more maverick style can actually be placed on a more neutral and light model, but it is completely incompatible with Gong Li's own temperament. The unique charm of her body is the sense of precipitation brought by the years, the atmosphere is calm and calm, and the cover of the Golden Nine shot for "Jia Ren" every year fully reflects this,
Vogue Clothing & Beauty September 2021 Issue Gong Li
And VOGUE clearly doesn't know her well enough.
Sun Li's stylist also had the same problem, when filming "ELLE", the stylist wore a full set of Valentino for her, and the hollowed-out fishing net coat looked foreign and gothic on the runway, but when it came to Sun Li, it was really just a fishing net.
ELLE November 2021 issue sun li in Valentino Fall 2021
And this kind of inappropriate styling on male artists is comparable to the scene of a car accident. Zhu Yilong, who has always been known for his warm temperament, when he challenged long hair with a long skirt, it simply made a viewer like me want to poke herself in the eye.
Zhizu GQ, July 2020 issue of Zhu Yilong
Looking at this wig from the Jackie Chan movies in the 90s, I just want to say to the hair stylist: the hairstyle is doing well, don't do it next time.
Sometimes it may not be too much of a problem with the overall makeup and hair and styling, but a small detail can ruin a photo.
For example, hu ge's cover, with "Shanghai" as the theme, the close-fitting suit is actually very much, but wearing a pair of bean shoes to expose the ankle, instantly let the exquisite And proper Shanghai man become the Tony brother in the barbershop.
ELLE July 2021 Issue Hu Ge
Photographer rollover? Because they're really too busy!
The photographer is the soul of a group of photos, and a good photographer can maximize their own characteristics through observation and communication with the subject, and shoot classic and good-looking fashion films.
Outstanding WSJ April 2021 Issue Ju Xiaowen
Whether it is a supermodel who takes pictures as part of his job, or an athlete who is relatively unfamiliar with the lens, under the lens of an excellent photographer, he will exude his own charm.
Trendmo Trends October 2021 issue of Sun Yiwen
How important is a photographer? The comparison between the two covers below is obvious. The same is based on skiing as the theme, and even the composition is very similar; but Chen Momo's Huang Jingyu's limbs are stiff, his expression is dead, although the background is CG composite, but it looks more fake than the background. It was as if there was only the head, his own.
Zhizu GQ December 2021 issue Huang Jingyu
The whole of Fan Xin's photo for Li Yifeng is much more natural and visually very comfortable. At least it feels like a living person.
Harper's Bazaar, January 2022 issue of Yifeng Li
Previously, Ibo wrote an article saying that 1% of photographers monopolize 80% of magazine shooting resources. As a result, the work of big photographers is saturated, often assembly line operations, which also lays the foundation for their rollover.
Harper's Bazaar March 2021 Wang Quyou, He Sui, Zhang Lina
For example, Chen Man, in the opening season cover of the five major women's magazines in March last year, Chen Man shot four in one breath, which can be said to be almost complete.
Marie Claire, March 2021 issue of Qianxi Yi
But in addition to Yi Qianxi's letter is still a stable performance, her filming of Wang Yibo and Zhou Xun has been controversial. The two contestants, who were originally praised for their magazine performance, almost overturned under her lens.
Fashion Cosmo March 2021 Issue Zhou Xun
This rollover also triggered the connotation of many other well-known photographers in the photography circle, and Li Xiaoliang hinted that Chen Man's P picture was too much.
Xu Chuang first posted grilled eel on Weibo, and then replied "Don't be rambling" in the comments.
Chen Man is not without excellent works, and the two sets of blockbusters she shot for Zhou Xun and Angelababy are quite outstanding.
ELLE October 2020 issue Zhou Xun
Fashion LOWCIEL, September 2020, Angelababy
It is precisely because of this that whether she cares about her work is particularly obvious. For example, the two letters for Li Bingbing, if you don't say "VOGUE" and "Fashion Cosmo", I think it looks like shooting "Zhiyin".
Chen Man's love for Fan Bingbing is expressed in the fact that he wants to make Li Bingbing also fan Bingbing...
Esquire, January 2021 issue of Li Bingbing
The group she shot for Di Li Reba, despite using her excellent PS ability, the country cyberpunk wind still could not be stopped.
"Ruili Clothing and Beauty" September 2021 Issue Di Li Reba
Of course, when Chen Man plays normally, he can still shoot a very textured character blockbuster. For example, the group she shot for Lei Jiayin was simple but did not lose its charm, and naturally performed his warm temperament.
Harper's Bazaar, April-May 2020 co-published Lei Jiayin
Another photographer, Mei Yuangui, did not take a picture of Lei Jiayin so well. This whole posture of lying on the road touching porcelain, looking at it, has no idea what the photographer is trying to express.
T Magazine December 2021 Issue Lei Jiayin
This constipated expression, this soul-destroying posture... It's a lot like the tourist photo my dad took with his mobile phone when he was out on a trip.
Of course, as a top photographer in China, Mei Yuangui can still hand over very good works most of the time.
T Magazine, March 2019, Yi Yi Qianxi
T Magazine April 2021 Cuckoo
But when he plays abnormally, he will become the creepy villain Baron Hakenan in the movie "Dune" like Zhang Ruoyun.
BOBOSNAP December 2021 issue of Zhang Ruoyun
It feels like the photographer obviously did not choose the most suitable angle, nor did he communicate with the subject accordingly, and zhang Ruoyun's crampedness and uneasiness in shooting could be felt from the finished film.
And Zhou Xun, who has super expressiveness, does not seem to have much luck in shooting magazines in 21 years, in addition to the above-mentioned Chen Man, feng Li's group of blockbusters for her is also difficult to say.
"Jia Ren NOW" Autumn 2021 Issue Zhou Xun
Although there are many props and the scene is set outdoors instead of the shed, it is completely meaningless elements piled up, neither aesthetic nor creative, only to see the photographer's mind of "wanting to finish the work quickly".
Even the biggest photographers are bound to fall short, and Nick Knight, one of the most famous fashion visual artists of the 20th century, is also a vogue favorite. But when he came across Vogue China, he played an aberration.
Vogue Clothing & Beauty, March 2020 issue of Li Yuchun
He obviously lacks a full understanding of Oriental culture, and some Chinese elements are added to the surface, and the tones are also haunted.
Seeing this, everyone should understand that an excellent cover is often inseparable from the efforts of celebrities and photographers and the entire behind-the-scenes team. If you want the magazine not to collapse, every link in this is very important.
Marie Claire, December 2021 issue of Liu Wen
Because of the pursuit of fashion, many magazines will be more bold and exaggerated in terms of styling, scenery, etc., and even fashionable people will inevitably have times to roll over. After all, the so-called high and ugly, many times there is really only a line between the line.
Vogue Clothing & Beauty, March 2021 issue of Liu Wen
Spitting back, Yu Bo also understands that even the most powerful master has times when he is unstable, which is the common sentiment of people. Moreover, in addition to the above points, there are many objective factors that cannot be controlled. But the reader audience is also becoming more and more mature, no longer easy to fool Oh ~ ~ ~ ~
Text: Fanning
Editors: Gogoboi, Xiao Lu
Image: Vivi
Some of the pictures are from the Internet, and the text is original