Spring tea mountain river line, greeting the hope of green.
On March 3rd, the "One County, One Product| ShuYa Yingchun Yibin Morning Tea Listing" hosted by Sichuan Wine and Tea Group and Alibaba 1688 was officially opened on Alibaba Wholesale Network and Alibaba APP Mall. ‘
In this event, Alibaba will mobilize multiple channels such as 1688, Juhuasuan, Tmall Food, Taobao Food, Taobao Food, Taobao Live broadcasting and other channels to carry out online online marketing.
Yibin morning tea sold on Alibaba's wholesale website.
Chen Zongjin, head of Alibaba's 1688 food and beverage industry, said that combined with the recent downstream procurement heat of the platform, the demand for spring tea is strong, and Yibin, as the hometown of China's morning tea, tea merchants across the country will collect fresh leaves from Yibin every spring, process and produce them and distribute them to consumers.
"Because of the epidemic, offline can not gather a large number of people to purchase morning tea, and 1688, as China's largest B2B platform, gathers a large number of tea buyers and sellers online, the food and beverage industry unites one county and one product, plans the "Yibin morning tea listing" online activity, with the help of live broadcast, gang fighting, Alipay and other multi-scene multi-channel, to help more tea enterprises in Yibin online digitalization, improve the popularity and market influence of Yibin morning tea! Chen Zongjin, head of the 1688 food and beverage industry, said.
"Yibin not only has excellent spring tea quality, but also summer tea quality, in general, Yibin tea is also very rich in types; affected by the epidemic, at present, the national logistics channels are not smooth, buyers dare not buy tea in large quantities." Xiong Xiaohu, a senior tea critic of 1688 tea merchant Chengdu Yupin Tea, said that Yibin morning tea has excellent quality, and compared with previous years, the wholesale price of Yibin morning tea this year is slightly lower and more cost-effective.
Yibin has a history of more than 3,000 years of tea cultivation, is an important station on the ancient Southern Silk Road and the Tea Horse Ancient Road, and is also one of the birthplaces of tea in the world, as well as the hometown of Chinese morning tea, the world's famous tea town, the world 's (China's) morning tea capital, the hometown of Sichuan Hong Gongfu, and the core area of the overall layout of "three mountains and one morning" in Sichuan Province.
February is the mining season of Yibin morning tea, due to the influence of latitude and altitude, Yibin's special geographical and climatic conditions make Yibin morning tea picking time one to two weeks earlier than other regions. At present, it is the peak of yibin morning tea procurement. This year, the COVID-19 pandemic occurred during this year's morning tea production period, and new tea picking was generally delayed.
February tea fragrance welcomes spring, Yibin morning tea online shopping. In order to promote the diversification and innovation of Yibin tea sales methods, help tea farmers solve sales problems, and let consumers drink high-quality Yibin tea, this year, Yibin tea enterprises collectively "hugged" online development, with the help of Internet sales platform, improve the popularity and market share of Yibin morning tea.
Alibaba APP mobile client page.
Zhai Yanbin, deputy general manager of the e-commerce center of Sichuan Tea Group Co., Ltd., said that this year, the sales of e-commerce products of Sichuan Tea Group can be divided into three categories: Yibin morning tea series, Tianfu Longya brand products and office home tea. In order to better cooperate with Alibaba 1688, they also used the e-commerce wholesale platform for the first time to sell bulk tea, and differentiated products on Alibaba 1688, focusing on creating channel customized products. In addition to cooperation with Alibaba, they have cooperated with Jingdong, Tmall, Suning Tesco and other e-commerce platforms, as a local leading tea enterprise, Sichuan Tea Group's tea quality is excellent, there are many brand products, through further opening up sales channels, he believes that this year's Sichuan Tea Group e-commerce sector sales performance will increase.
Yibin morning tea is sold on the Yibin News Network's e-commerce platform - Chuannan Tesco, and the public can buy authentic Yibin morning tea without leaving home.
In recent years, the Yibin Municipal Party Committee and the Yibin Municipal Government have fully implemented the spirit of a series of important instructions such as General Secretary Xi Jinping's "Polishing the Golden Signboard of Sichuan's Large Agricultural Province", and in accordance with the instructions of Peng Qinghua, Secretary of the Provincial Party Committee, on "Doing a Good Job in the Development of Modern Agriculture, Reading well the New And Solid Six-Character Classic", focusing on the strategic deployment of "accelerating the development of the refined Sichuan tea industry and building a hundred billion industries" and the goal of building a strong city with modern characteristic tea industry, we will strive to build "one capital, two districts, three bases, four cores, and five gardens" The new pattern of modern tea industry development.
In 2019, the tea garden area of Yibin City reached 1.25 million mu, the output of dry tea reached 82,000 tons, and the comprehensive output value of the tea industry reached 21.8 billion yuan, which is also one of the important industries for local farmers to help farmers.
Content source 丨Yibin News Network
Graphic editor 丨 Chen Xue
Responsible Editor 丨 Zhang Yang
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