We all know that life is not only about making money, but also about entertainment. Because entertainment can relax the mood and can buffer the anxiety caused by busyness. However, in different social contexts, people's entertainment methods are different. Compared with the overly monotonous entertainment methods of the older generation, the entertainment methods of modern young people show a diversified trend.
From singing in groups to KTV in the past to street drinking and gossiping, to werewolf killing, and even to the now popular script killing, young people have more choices for entertainment. In fact, the diversification of entertainment methods is not only because of the improvement of social and economic levels, but also because young people are willing to pay for their own spiritual needs.
Taking the sought after "script killing" as an example, the data compiled by Zhiyan Consulting shows that from January to November 2021, the number of newly registered enterprises in the mainland script killing was 275, an increase of 225 compared with 2020. It can be seen from the data that the script killing registered enterprises is showing a growing trend year by year. Usually, people's demand will affect the supply, so the "script killing" is firmly in the industry.
The demand of young people has promoted the explosive growth of the script killing industry, and for a time large and small script killing enterprises have sprung up. However, with the continuous development of the industry, the script killing market has frequently exploded the news that many stores have closed down and practitioners have left the market one after another. What's going on here? Could it be that the script killing industry is beginning to "decay"?
Why love script killing
Anyone who has played "Script Kill" knows that this is a role-playing game based on reasoning. In this game, each player gets their own script, and then substitutes the script to restore the truth of the story by searching for evidence and communicating. Compared with other board games, the reasoning nature of "script killing" itself is more likely to be liked by young people.
There is another important factor why "script killing" is sought after by young people. With the continuous development of society and the increasingly fierce competition, people's lives have been squeezed by work without leaving a single gap, so in the time to breathe, young people will definitely choose entertainment methods that can relax their mood and maintain social interactions, and "script killing" has naturally become the first choice.
Stores close and merchants leave
Some relevant practitioners revealed that there are not many people in the "script killing" industry who can make money, but there are many people who lose money. Why? Because the "script killing" game is charged according to the number of people, if we calculate according to the script of 4 people and 50 yuan per capita, then after a game, the merchant can get a profit of 200 yuan.
At the same time, the script can be reused, which greatly reduces the cost of the merchant, so it is normal for some merchants to make a lot of money. So why are there so many businesses who lose money? In fact, the main reason is that the industry competition is too fierce, once the supply becomes more, then consumers will have more choices, and the stores with poor service and poor script will be ignored by customers and closed.
The script killing industry still needs to be deeply cultivated
According to Tianyancha data, as of May 2021, the number of script killing companies written off by the mainland has reached 200. From the data, it can be known that when the industry boom fades, many companies can't make ends meet, and they will naturally choose to leave. However, it is interesting that although many merchants have left the market one after another, new blood has poured into the industry.
Because the script killing industry tends to be saturated, and there is a lack of market supervision, there are many problems in the industry. Although "Script Killing" is a role-playing game, because it is a script creation, intellectual property rights are extremely important. However, in order to reduce the cost of making profits, many merchants do not hesitate to buy pirated scripts to be shoddy, which will naturally make the consumer experience greatly reduced.
As we all know, a high-quality store environment and service quality are the primary conditions for merchants to attract consumers, and "script killing" stores are naturally no exception. However, in order to reduce costs, many merchants are not only unwilling to spend money on store decoration and service quality, but some merchants even directly open stores in their apartments, which certainly cannot attract consumers to go on for a long time.
In addition, blind admission is also one of the reasons for the closure of the "script killing" store. We all know that as long as there is a new industry outlet, it will attract many people to settle in and want to get a piece of the pie, but most people have not thought it through. This has led to the closure of many "script killing" stores that lack operating experience, and practitioners have withdrawn one after another.
In general, the current script killing market is actually a "mess", so if you want to enter the market, you must first consider it. After all, natural selection, survival of the fittest, if you want to seize the "script killing" industry outlet and continue to go, then you must be prepared to fight a long war. Not only the script, store operations and all aspects are urgent problems that enterprises need to solve.
As long as something new arises, something old disappears, and no industry is an exception. Only by making changes in line with development can enterprises have the possibility of going on for a long time. What do you think of the "script killing" industry going to "decay"? Why not tell me what you think in the comments section!