At the beginning of the Spring Festival in 2022, coinciding with the 30th anniversary of the establishment of diplomatic relations between China and South Korea and the 20th anniversary of the entry of kia brands into China, Kia opened a new era in China. Recently, South Korea's Kia Co., Ltd. signed an expansion investment agreement with Yancheng People's Government and Jiangsu Yueda Group. Kia and Yueda plan to form a new joint venture company, which plans to increase capital by 900 million US dollars, and open a new era of joint ventures by expanding investment, introducing new models, developing new energy vehicles, and setting up export bases. Over the next decade, Kia has set a target of more than 4 million vehicles in China and is committed to achieving another leap forward in its business in China.
South Korea's Kia Co., Ltd. signed an expansion investment agreement with Yancheng People's Government and Jiangsu Yueda Group, opening a new era of joint ventures
Integrate global superior resources to better feed the Chinese market
In the past 2021, due to the epidemic and supply chain problems, the global automotive industry has encountered huge difficulties. However, Hyundai Motor Kia has achieved sales growth in the face of adversity through continuous efforts. Kia sold 2,777,056 units worldwide in 2021, up 6.5% from 2020, with markets outside of South Korea showing a more prominent performance, with sales of 2,242,040 units, up 9.1% compared to 2020. At the same time, the new pure electric vehicle Kia EV6 has been sought after by the local market as soon as it is listed in many markets around the world, becoming a "blockbuster" model, further consolidating Kia's leading strength in the global automotive market, especially in the field of new energy vehicles.
To further drive the transition to electrification, in February 2021, Kia announced an updated medium- and long-term strategy, "Plan S", which will open a future development route focusing on electric vehicles and mobility solutions. By 2026, Kia plans to expand its fleet to 11 models, including seven exclusive electric models based on Kia's dedicated electric vehicle platform E-GMP (Electric-Global Modular Platform). At the same time, it is expected that by 2030, the annual sales volume of eco-friendly models will reach 1.6 million.
Faced with the goal of making a substantial contribution to the fight against global climate change, Kia announced its corporate vision of "Sustainable Mobility Solutions Provider" on November 11, 2021, and made the "Carbon Neutrality Strategy 2045" a key task in achieving this vision. Kia plans to reduce carbon emissions by 97% compared to 2019 emissions levels by 2045 and actively explore offsetting options to achieve net zero emissions not only at the stage of vehicle use, but also at every stage of the supply, production, logistics, recycling and other full value chains.
Kia also unveils its corporate vision for a sustainable mobility solution provider and a carbon neutrality strategy for 2045.
China is not only the world's largest automobile producer and sales country, but also the world's largest new energy vehicle market. In 2021, China's automobile production and sales reached 26.082 million units and 26.275 million units, up 3.4% and 3.8% year-on-year, respectively, of which the production and sales of new energy vehicles reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times. As one of Kia's most important auto markets in the world, China is an indispensable and important part of Kia's medium- and long-term strategy "Plan S" and "2045 Carbon Neutrality Strategy".
Kia's joint venture in China will build a new organizational structure, establish an innovative organizational culture, actively introduce local talents and professionals, accelerate localization, and face Chinese consumers with the new brand image of "New Kia". At the same time, Kia will integrate global superior resources, focus on promoting the introduction of global strategic models and new energy models, better feed back the Chinese market, and enhance Kia's competitiveness in the Chinese market.
Starting from the Kia EV6, we will accelerate the transformation of electrification
Last year, Kia's first exclusive pure electric vehicle model EV6 was officially launched, creating a remarkable order result on the day of the opening of the pre-sale. The Kia EV6 combines long battery life, zero-emission powertrain, 800V ultra-high-speed charging and a unique styling design. In terms of range, the EV6 long-endurance two-wheel drive version (2WD) model with a 77.4 kWh battery pack can travel 600 km (NEDC standard) on a single charge. At the same time, thanks to the 800V ultra-high-speed charging system, the EV6 can charge from 30% to 80% in just 14 minutes.
With the technical strength of the E-GMP platform, Kia's first exclusive pure electric vehicle model EV6 has a strong competitiveness in the field of new energy
Not only that, kia EV6 with its strong product technology strength, won wide attention and praise in the global market, and won a number of global awards. At the "2021 TopGear Magazine Award" ceremony of top Gear, the authoritative automotive media in the United Kingdom, Kia EV6 beat many competitors to win the "Crossover of the Year" award. At the same time, in the just-concluded British authoritative car media "What Car? In the 2022 Car awards, kia EV6 won both "Car of the Year" and "Electric SUV of the Year".
The Kia EV6 has won many major awards around the world and is highly recognized by the global market
The Kia EV6, a pure electric benchmark model that is highly recognized by the global market, will also be introduced to the Chinese market, bringing Chinese consumers a new experience of excellent electric sustainable and environmentally friendly travel. From next year to 2027, starting from the new pure electric vehicle EV6, Kia will launch a new electric vehicle model in the Chinese market every year, gradually building a new EV matrix of 6 electric vehicles, and accelerating the electrification transformation of the Kia brand in China.
Actively cater to China's policies and usher in a new era of Hyundai Motor Kia in China
As one of the first global automobile brands to complete Sino-foreign joint ventures after China's accession to the WTO, Kia has accompanied and witnessed the development and growth of China's auto industry. Since 2002, kia brands have sold nearly 6 million vehicles in China, becoming a well-known automobile brand in the Chinese auto market.
China has clearly defined the national environmental protection goal of "striving to achieve carbon peaking by 2030 and carbon neutrality by 2060". As a member of China's automotive industry, Kia stands at a new starting point, actively responds to China's environmental protection policies, adheres to the corporate vision of "sustainable mobility solution provider", and continues to introduce new electric vehicle products to the Chinese market, providing Chinese consumers with more products and services worth looking forward to.
Kia will stand at a new starting point, integrate global superior resources, and provide Chinese consumers with more products and services worth looking forward to
At the same time, according to the "2045 Carbon Neutrality Strategy", Kia will actively introduce solar power generation systems in its production facilities in China in the short term, and will replace all business vehicles with electric vehicles at its global operations by 2030, realizing the transformation of factories to "zero carbon emission" energy, and further helping China achieve the "double carbon" goal.
Hyundai Motor Kia has always regarded China as one of the most important markets in the world. In the face of the great challenge of electrification and intellectualization of the future automotive market, Hyundai Motor Kia will continue to actively adjust and innovate in an all-round way, integrate all the world's superior resources, feed back the Chinese market, and use China as an important business base to empower the global market, opening a new era of business in China.
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