Sports Big Business No. 2807, welcome to pay attention to the leading sports industry information platform
Wen | Ma Lian Hong
Sports big business reporter
"Defend an undefended city, fight an unwinnable war, and put all your glory, all your glory, under the wheel of history. The short program lost, 18 points behind the first place, he said in an interview with a smile, whether he was hated by ice, this kind of indifference is not another kind of king style. At the Beijing 2022 Winter Olympics, CCTV commentator Chen Ying once again gave a poem to Yusheng' string: Providence is difficult to participate in after all, if it is a pity to climb to the top, and Jun has added several legends of qing history, success or failure should also be laughed at.
On February 10, Japan's two-time Olympic champion Yu Yusei failed to challenge Axel's Four-Way Jump (4A) in the men's singles free skate at the Beijing Winter Olympics, and he fell to the ground when he finally fell on the ice. In the end, Yu Yuxin ended the Winter Olympics with the fourth place in the men's singles, and did not qualify for the three consecutive winter Olympic championships.
As the curtain closed, Yusei yushin had tears in his eyes, bowed deeply to the audience, and bent down to touch the ice. For Yu Sheng, the Beijing Winter Olympics may be his last Olympic journey, but it should not be a stop for his figure skating life.
From asthma sufferers to talented skaters
Yusei was born in 1994 in Sendai, Japan, the son of a local high school principal and a housewife to his mother. His father, Yusei Hidetoshi, wanted the boy to grow up to be as relaxed as a bowstring, so he named him "Knot String".
Since childhood, Yusei has learned to skate with his sister. People familiar with Yu yu yu knew that he had asthma, and at first, his father hoped to exercise his body and fight off the disease by skating. At first, because of the hard work of training, Yu yusei did not like figure skating, he preferred to play baseball, and he also wanted to be a professional baseball player.
Habuyuki and his sister
However, the natural character of not accepting defeat made Yu yu decided not to play baseball, but insisted on continuing to practice skating, and regarded The Russian "Ice Emperor" Pushshenko as his idol, leaving the same mushroom hair style as the idol, and secretly made up his mind that he would also win the Olympic Games. In the 4th grade of elementary school, Yusei Yusei won the gold medal in his first participation in the All Japan Junior Championships, becoming the famous "Sendai Genius Mushroom".
In an interview, 11-year-old Yusei Yusei said his goal was an Olympic gold medal
Figure skating is a very expensive sport, in addition to the course fee, the ice rink rental fee, skates and clothing fees, maintenance fees, etc. are at least 1 million yen per person per year. In order to support Yusheng Yushin to realize his dream, the Yusheng family rented a house in miyagi Prefecture for many years with a monthly rent of 50,000 yen, but did not buy a house. In order to support her brother's dream, her sister Yusheng Aya voluntarily gave up her dream of following figure skating.
In order to save money, Yusei's mother always sewed competition clothes for him by hand, and a person who had never learned to be a tailor learned to make clothes from paper samples to support his child's victory in competitions again and again. In 2011, the 311 earthquake in Japan, the house collapsed, the ice rink was also damaged, Yu Yu and his family were crowded in the shelter, training was interrupted, he once had the idea of "just give up", but his family still insisted on going around contacting the new ice rink. In the end, with 60 disaster relief performances, he "rubbed" to the training ground.
Later, Yusei Yushin went to Canada to train, worried that his diet was not accustomed, his mother moved to Canada together, cooking Japanese stews every day to ensure his nutrition and health, in addition, almost every game, his mother will accompany him around, take care of his diet and living. It is also this kind of growth environment and the unreserved support of his family that allows Yusheng Yushin to pursue his dreams without distraction, all the way from "Japan's new generation of male singles player Yusei Yushin" and "Japanese young player Yusei Yushin" to "two-time Olympic champion Yusei Yushin".
The champion gets a soft hand, and the hot-blooded anime life of The Feather Knot
At the 2014 Winter Olympics in Sochi, on the territory of Russia's ice and snow overlord, the 19-year-old Yu Yusei lit the scene with a song "Romeo and Juliet" and won the gold medal in the men's single skating, which is also the first men's singles skating championship in Asia. In the same year, Yu Yu won the World Figure Skating Championships and achieved a Grand Slam in the Olympic Games, World Championships and Grand Prix Finals.
At the 2014 Winter Olympics in Sochi, Yu yum won the gold medal in men's singles skating
Four years later, at the Winter Olympics in Pyeongchang, he won the gold medal with a song "Yin and Yang Division" that was more than 11 points ahead of the second place, and successfully defended the Olympic champion again, which was the first athlete to win two consecutive Olympic championships after Dick Button in 66 years. After the Games, the IOC declared it the 1,000th gold medal in the history of the Winter Olympics in 94 years.
The 2018 Winter Olympics in PyeongChang once again successfully defended the Olympic champion
At the same time, the eyes of the major media have focused on this good-looking teenager and praised him: CCTV commentator Chen Ying said that he was "as beautiful as jade, with a loose posture, like a frightening, like a dragon", the New York Times even called Yusheng Knot String "Mike Jackson on Ice", and a number of well-known figure skaters have also spoken out, among which The idol of Yu Sheng Knot String, Plushenko, is even more blunt that he cannot be compared.
Compared with other athletes of the same level, Yu Yusuke has less brand endorsement, rarely attends commercial events, and even rarely appears on social networking platforms, almost single-mindedly throwing himself on figure skating, personally engaged in track creation, competition uniform production, and even integrating the ergonomic knowledge learned in college into the design of figure skating actions. "Yu grew up like the male protagonist in the anime, and he turned his life into a hot-blooded anime." This is the accurate evaluation of CCTV commentator Chen Ying's career and attitude towards the world. In the face of injuries, doubts and other difficulties, Yusei will choose to face the difficulties, like a fighter desperate to fight; even if he is already a lot of honors, he will choose to forget the glorious history of the past, set a higher goal and start again.
It is this spirit of blood that makes Yusheng Yuxian still choose to stay on the ice after winning the Pyeongchang Winter Olympics championship for the second time, and launch a charge towards a higher goal: to achieve three consecutive championships at the Beijing Winter Olympics and complete the 4A four-and-a-half jump. Among them, 4A is regarded as a priority target by The Feather String. Before the Beijing Winter Olympics, Yusheng Yuxian had said that although he was eager to complete the great cause of the three consecutive Winter Olympic championships, he hoped to achieve the goal of successfully completing the 4A (Axel four-way jump) in the competition. Even after PyeongChang defended his title, he said: "Conquering the 4A is my only motivation for the next step." ”
4A, is the only figure skating sport has 6 kinds of jumping action "four jumps" has not been conquered by the players, although this action will not bring high scores to the players in the competition, once it fails, it may even be significantly reduced, but since the invention of this jump in 1882, 44 years, countless players are trying, but none of them have succeeded, if successful challenge, it is bound to stay in the annals of history.
In the eyes of many people, this action has exceeded the limits of human beings. Some people have calculated that when a runner jumps out of 4A, the body speed in the air will reach 6 and a half weeks per second, which is equivalent to the wheel speed of a car driving to 50 kilometers per hour. More figure skating masters asserted that judging from the current development of human physical fitness, I am afraid that no one can do it, and this difficulty is even no less than the marathon "breaking 2".
Rao was like this, and Yu Sheng still charged at this impossible. Prior to the Beijing Winter Olympics, he tried several times in training, but at the same time continued to suffer injuries, and he was forced to retire from the competition last November when he was injured while practicing at the NHK Skating Competition in Tokyo, and then returned to the Japan Figure Skating Championships in December and completed the 4A challenge during pre-match open practice. Due to the epidemic, the coach could not reach Japan, and Yu Yusuke could only train alone in the ice rink. In the men's singles short swim program of figure skating at the Beijing Winter Olympics, his selection of tracks is "Introduction and Rondo Capriccioso", which is reported to have been selected by himself to commemorate his two years of training alone in Japan.
Looking back at the figure skating life of Yusheng Knot String, he has endured countless times of illness, injury, and even rely on painkillers to refuse, in the 2014 China Cup Figure Skating Grand Prix, Yu Sheng Knot String collided with Chinese player Yan Han, bleeding to the ground He replied: "No problem, I will slip to death", after a simple bandage, Yu Sheng Knot String came on the field with injuries, with a total score of 237.55 points to get runner-up, this game was called "Blood Phantom" by fans. It is also this kind of fighting spirit that makes Yusheng knot string loved by countless people.
At the 2014 China Cup Figure Skating Grand Prix, Yu Sheng collided with China's Yan Han
With an annual revenue of more than 800 million yen, where is the "figure skating top stream" sliding?
After the Beijing Winter Olympics, where yusheng knot strings go has become the most concerned issue for yuzu fans. As early as the age of 19, Yusei made it clear in an interview: "At the age of 23, he officially retired after the Pyeongchang Winter Olympics. Because of the commotion, he then changed his mouth: "Participating in the PyeongChang Winter Olympics to win gold is my dream since I was a child, (retiring) is the previous plan." If the PyeongChang Winter Olympics do not achieve their ideal results, they will continue to slide. ”
In 2018, Yu yu string held a winter Olympics celebration parade in his hometown of Sendai, Japan, and 120,000 fans from all over Japan gathered in Sendai, thousands of empty alleys, and many TV stations even dispatched helicopters to broadcast it; in the survey of "Athletes Liked by the Japanese People" carried out in August and September 2020, Yu yu knot won the first place; in China, Yu Yu knot was also very popular, and during the Winter Olympics, in the social platform, " "Feather Knot" was viewed more than 5 billion times in just one week.
The audience rained heavily on Winnie the Pooh
At the same time, Yusheng Yushin also has multiple endorsements. As early as 2013, Yusei signed a contract with ANA (All Japan AirLift). At that time, Yusuke Yusuke had moved his practice base to Canada, and it was estimated that this contract was worth about 30 million yen per year, including the signing fee, and ana mainly provided round-trip air tickets and provided full support for competitions such as domestic practice ice rinks. On January 27 this year, ANA released the first official merchandise of Yu yu yu.
According to the incomplete statistics of "21CBR", Yusuke Yusuke currently holds 13 brand endorsements, including Higashiwa Pharmaceuticals, Monster Hunter, Snow Essence Cosmetics, Citizen, Pantene, Procter & Gamble, Ajinomoto, Rakuten Gum, Lotte Folder, Lotte Chocolate, Fato, Tokyo Nishikawa Bedding, Barinques, etc. ESPN data shows that the endorsement amount of Yusheng In 2019 was as high as 13.41 million US dollars (about 85 million yuan), ranking high in the list. In addition to huge endorsements, Yusheng's income sources also include commercial performances, peripherals, royalties, business cooperation, competition prizes, etc.
Taking 2021 as an example, the Japanese agency nanasepn calculates that the annual income of Yusei Yusuke is at least 800 million yen (about 44 million yuan), of which 670 million yuan is the endorsement fee, and the prize money and subsidies for the competition are only 10 million yen.
However, according to relevant people, compared with the great cause of achieving three consecutive championships and four consecutive hegemonies in the Olympic Games, Yusheng Yushin is more interested in cultivating reserve talents. "Although he has signed an exclusive sponsor contract with ANA since 2013 and is also the spokesperson for many brands, Yu Yu himself is not too nostalgic for fame and fortune, and hopes to take a back seat to cultivate more outstanding figure skaters." Yusei Yushin has also repeatedly expressed his desire to transform into a professional skater and train new talents as a coach.
"Believe in yourself every day, and surpass yourself every day." This is the motto of Habu Yuki, the era that belongs to him may eventually pass, and new champions will be born sooner or later, but the manga that belongs to Habu Yuki has not yet come to an end, and we look forward to the future Ice Prince bringing us more surprises.
Note: The images used in this article are from the Internet