Luxury brand Gucci buys virtual land in The Sandbox

PANews February 10 news, Italian luxury fashion brand Gucci announced on Wednesday that it has purchased an unknown amount of virtual land on the decentralized blockchain game The Sandbox. Inspired by its "Gucci Vault" platform, Gucci will create themed experiences on The Sandbox, which lists items such as Gucci-themed NFTs and vintage packs. In addition to the fashion-centric metaverse space, Gucci will also release fashion items for The Sandbox players to buy and wear in the game's virtual reality. Sebastien Borget, COO and co-founder of The Sandbox, said in a statement: "For a new generation of players, virtual fashion is just as important as real-life fashion. ”