First of all, congratulations to China's Gu Ailing for winning the final of the freestyle ski women's big jump at the Beijing Winter Olympics! And about her "cool heroine" open life, here is also a strong recommendation to understand. Of course, as an automotive media, Xiaobian is also more curious about the car manufacturer she chose among the many brands endorsed.
We all know that in addition to highlighting the taste of car companies, good spokespersons will also accurately position their user groups, attract more brand attention, and drive car sales! Without further ado, let's introduce it to you now, those athletes and traffic stars are standing for that car company!
Gu Ailing - Cadillac
Recommended model: Cadillac XT6
Guidance price: 39.27-55.27 million
(Image source network, invasion and deletion)
As an 18-year-old genius girl, Gu Ailing has now won many championships, coupled with her academic hegemonic attributes, it can be described as the development of morality, intelligence, physique, beauty and labor! Just last year, Gu Ailing officially became the brand spokesperson of SAIC-GM Cadillac, and the Cadillac XT6 became one of her "exclusive cars".
The core strength of the XT6 is the appearance and space, inherited from the design language of "diamond cutting", making it look particularly sharp. As a luxury medium and large SUV, the XT6 provides a 2+2+2 six-seat layout in the same class, which is very attractive for middle- and high-income people with more family members.
In addition, its 5056mm length / 2863mm wheelbase can also let you feel the full aura. Power part, it is equipped with a 2.0T engine + 48V mixing system, the maximum power of 237 horsepower, the maximum torque of 350 Nm, driving such a large body is still comfortable, coupled with very good tranquility, as well as the timely four-wheel drive system can provide better stability and safety, the comprehensive strength is very good, coupled with the appropriate terminal discount and drive out enough to support the scene of the brand, the competitiveness of this car in the market is still very strong.
Wu Dajing - Red Flag
Recommended model: Hongqi H9
The guidance price is 30.98-53.98 million yuan
There are many Winter Olympic athletes who endorse car brands this time, and Wu Dajing, a short track speed skating gold medalist who won this Winter Olympics, is one of them. Hongqi has always been very supportive of the development of the national Olympic movement, and previously presented a Hongqi H9 to the Chinese athletes who won the gold medal at the Tokyo Olympic Games, which is a perfect match.
As a business C+ class car, Hongqi H9 is a good interpretation of the "Chinese luxury sense", such as the largest straight waterfall grille of the same level, the largest area taillights of the same level, and the two-color spliced body, which has a very majestic appearance. And into the back of the car, you can fully enjoy the boss-level treatment, set heating, ventilation and massage functions in one of the massage seats, as well as electric adjustment backrest and foot rest blessing, so that you can easily have a comfortable sitting posture.
And this car is also very capable of running, high-end models equipped with 3.0T V6 big heart, the maximum horsepower of 283 horses, the maximum torque of 400Nm, driving such a large car is very easy, and the large displacement setting, let you in front of the same level of 2.0T opponents more confident. Hongqi H9 sales in the past year has been very good, in the high-end car is also a very competitive domestic products, if you are tired of looking at the BBA full of streets, you can consider this domestic luxury car.
Yi Qianxi - BMW
Recommended model: BMW 4 Series
The guidance price is 36.38-54.78 million yuan
As a co-star of "Chosin Lake's Water Gate Bridge" and "Miracle Stupid Child", Yi Yiqianxi became "the first post-00 billion box office actor". In addition, this four-character brother also has "lethality" in the car circle, such as Xiaobian brushed to the Internet "girlfriend because of Yi Qianxi endorsement immediately swiped the card to buy the BMW 4 series" and so on.
In fact, when the BMW 4 series just came out, Xiaobian felt that the "big nostrils" front net was too abrupt, but after seeing the real car, it was pleasing to the eye, and the appearance design of this car was indeed very advanced in bmw's system, and there were breakthroughs in many details. As the "coupe version" of the 3 series, the 4 series fully integrates the mechanical specifications of the former on the chassis, and has more driving pleasure in tuning, the suspension setting is more tough, and the feedback given is more direct. Although the 4 Series as an imported model is much more expensive than the domestic 3 Series, you can also get a more attractive appearance and more driving pleasure, and the deal is still worthwhile.
Xiao Zhan - Audi
Recommended model: SAIC Audi A7L
Guidance price: 45.97-777,700 yuan
Xiao Zhan, as a resident of hot search, his popularity among a number of young sisters can not be said to be high, coupled with the fact that he has been filming various film and television dramas intensively, and various endorsements are also coming. On New Year's Day, the SAIC Audi brand officially announced Xiao Zhan as its star spokesperson, and the model he stood on was SAIC Audi's first model - A7L.
The A7L inherits the clean, angular design of the imported version of the car, as well as the low and wide body support, so that it presents a sports car-like posture, plus four bezel-less doors, it is really eye-catching. In addition, thanks to the localization of the lengthening, the wheelbase of the A7L has been extended by 98mm compared to the imported version of the A7, reaching 3026mm, making the rear space more spacious. At present, the A7L's 2.0T model has also been listed, and its price is much more affordable than the previous 3.0T model, if you are willing to pay for the A7L design, you can still pay attention to it.
In addition, Wang Yibo, who partnered with Xiao Zhan in "Chen Qing Ling", is also the spokesperson of FAW Audi, and has also jointly launched a limited 23-unit A3 Sportback, which is also very interesting.
In general, celebrity spokespersons can indeed bring traffic and exposure to car companies, and many car companies are willing to find suitable candidates for their platforms. But there are often benefits accompanied by risks, before Rolls-Royce and Infiniti "flipped over" on the matter of spokespersons, which also caused damage to the brand reputation to a certain extent.
Of course, there are also netizens who think that cars are not fast-moving consumer goods, and if you want to convert traffic into sales, you need to accumulate for a longer time, and the behavior of hoping to borrow star traffic and save sales is not necessarily 100% effective, and the hot-selling models in the market, its own product strength is to occupy a certain advantage, which is the so-called "iron also needs to be hard". What do you think about that? Would you deliberately choose the model that you endorse because you love beans? Welcome to leave a message to discuss!