Top News Henan Business Daily reporter Guo Dingran text/picture Some of the pictures were provided by the interviewees
On February 8, Henan Province's "Provincial Culture and Tourism Work Conference" was held to summarize the work in 2021 and deploy key tasks in 2022.
2022 is a key year for the province to anchor the "two guarantees" and implement the "Ten Strategies", and it is also the beginning of the in-depth implementation of the "14th Five-Year Plan" cultural tourism integration development plan and the promotion of cultural tourism into a pillar.
Jiang Jiding, secretary of the party group and director of the Department of Culture and Tourism of Henan Province, proposed that in 2022, under the leadership of the implementation of the strategy of cultural and creative integration, focus on shaping the brand system of "walking Henan and understanding China" and building the "Three Mountains" health tourism base, take major engineering projects as the starting point, take cultural creativity and scientific and technological innovation as the means, and comprehensively promote the high-quality development of culture and tourism in Henan Province.
In 2022, which areas of Henan's cultural tourism industry will usher in development opportunities? Top News Henan Business Daily reporter for you to inquire.
Yuntai Mountain
What is the "walking in Henan, reading China" brand system?
As an important birthplace of Chinese civilization, Henan has rich historical resources and beautiful natural scenery. In recent years, Henan Province has vigorously promoted the high-quality development of the integration of culture, tourism, culture and creativity, and this hot land under the feet of Henan people is becoming a "poetry and far away" that tourists flock to.
From the second half of 2021, the brand slogan of Henan Cultural Tourism of "Walking Henan and Understanding China" has begun to appear in everyone's field of vision.
At the end of 2021, at the second plenary (expanded) meeting of the eleventh session of the Henan Provincial Party Committee, it was proposed that the strategy of cultural and creative integration of culture and tourism should be shaped, and the brand of "walking In Henan and understanding China" should be shaped, the museum group should be accelerated, major projects should be planned and promoted, the service quality of "eating, living, traveling, shopping and entertainment" should be improved, and the flagship brigade should be cultivated.
This time, the provincial cultural and tourism work conference once again put the creation of the brand system of "walking Henan and understanding China" as the focus to be grasped in 2021.
What is the brand system of "walking Henan and reading China"?
Jiang Jiding, secretary of the party group and director of the Department of Culture and Tourism of Henan Province, mentioned at the provincial cultural and tourism work conference that shaping the brand system of "walking Henan and reading China" is to systematically sort out historical and cultural resources that have great value, outstanding influence and key significance in the evolution of Chinese civilization with historical exploration, historical events and historical figures as the main line, and concentrate on creating major identities. Strengthen publicity and promotion at home and abroad, use modern technological innovation to immerse study tours, create a new genealogy of cultural and tourism integration formats, and build a continuous source, empirical and experience of Chinese civilization.
Luoyang should be tianmen
Push the line to grasp the point: Henan will focus on building 16 cultural routes
How to implement the strategy of cultural and creative integration of culture and tourism is mainly creativity, innovation and creation.
In order to better sound the brand of "Walking Henan and Understanding China", in 2022, 16 themed cultural routes will be launched, such as the origin of human beings, the origin of civilization, the origin of the country, the pursuit of the deer in the Central Plains, the pursuit of the ancestors, the search for roots of surnames, the thought of the Yuandian, the epic of the Yellow Dynasty, the invention of science and technology, the four ancient capitals, Chinese kung fu, the red Central Plains, and archaeological discoveries.
In addition, 100 representative display projects of national cultural parks will be screened according to the principles of connotation, foundation, project establishment and achievement. And these projects will be supported by real money. The top news Henan Business Daily reporter learned that the Henan Provincial Department of Culture and Tourism and the Henan Provincial Cultural Relics Bureau will raise funds of 150 million yuan to tilt or reward key projects.
At the same time, in order to help build high-quality projects, the Department of Culture and Tourism of Henan Province will set up expert committees for the protection and utilization of cultural relics, cultural tourism integration projects, digital display, research and tourism, etc., with a total of 31 teams, to connect with the cities (counties, districts) where the key projects are located to improve their construction and display level.
Leading the way: Zheng Biluo to build an international cultural tourism capital
The three cities of Zhengbeiluo are rich in historical and cultural resources in Henan Province. Judging from the number of tourists received annually, the three cities account for more than one-third of the province.
The "14th Five-Year Plan" Tourism Development Plan issued by the State Council has included Zhengzhou in the list of tourism hub cities and Luoyang in the list of key tourism cities.
In the future, the three cities of Zhengbeiluo will also usher in new opportunities for development.
Jiang Jiding revealed at the conference that in the future, Zheng Biluo will be laid out in accordance with a product system, a marketing system and a transportation system, and zheng biluo will be jointly built into an international tourist destination with important influence - the international cultural tourism capital.
Among them, Zhengzhou focuses on creating 4 tourist destinations. In the east, we will build the Zhongmu Cultural and Creative Park supported only by Henan, Film Town and Fangte; the Yinji International Resort in the southwest; the Dasongshan Cultural Tourism Zone; and the northern area along the Yellow River supported by the Yellow River National Museum and the Dahe Village Heritage Park.
In Luoyang, the focus is on building two areas: Longmen and Xiaolangdi. Kaifeng wants to build the 13.1 square kilometers of the ancient city of Songdu as a destination. Jiang Ling, member of the Standing Committee of the Provincial Party Committee and secretary of the Luoyang Municipal Party Committee, also proposed to seize the new outlet of the development of the cultural tourism industry, and to subversive creativity, immersive experience and youthful consumption of history and culture, so as to build Luoyang into an immersive cultural tourism destination.
In this way, Zheng Biluo has a total of seven areas, and the brand of "Walking Henan and Reading China" can be displayed and supported.
Jiang Jiding said that from the current situation, Luoyang is expected to become a breakthrough in the integration of cultural and creative culture and the revitalization and utilization of historical and cultural resources in the province.
Zhengzhou Shangdu Ruins Museum
Museum-led and digitally empowered
The museum is an important carrier of Displaying Chinese Civilization, a cultural symbol of a place, and its construction and display level is an important symbol of the development of cultural tourism in a region.
Various themed museums, like the "cultural living room" of the city, are a window to show the history and aesthetics of a region.
Nowadays, more and more young people like to learn about a city by visiting museums. In recent years, many museums and brands have "jointly named", cross-border cultural tourism, and catering, which not only promote cultural inheritance, but also have considerable economic benefits.
In 2022, Henan Province will also accelerate the pace of museum construction.
At the provincial cultural and tourism work conference, it was proposed that the new courtyard of the Henan Museum, the Yellow River National Museum, and the new courtyard of the Henan Provincial Institute of Cultural Relics and Archaeology should be taken as the lead in speeding up the construction of key projects such as the Zhengzhou Shangdu Ruins Museum, the Yangshao Cultural Museum in Dahe Village, the Kaifeng City Stacked City Ruins Museum, the Yellow River Hanging River Cultural Exhibition Hall, the Zhouqiao Ruins Museum, the Sui and Tang Grand Canal Cultural Museum, the Hanwei Luoyang City Ruins Museum, the Chinese Character Museum Phase II, and the Anyang Yin Ruins Museum.
At the same time, the Department of Culture and Tourism of Henan Province will spend 40 million yuan per year to reward and compensate for digital construction. Starting from this year, the focus of the awards will shift from traditional scenic spots to the digital upgrading and transformation of cultural and cultural venues such as large sites and museums, and use digital activation, digital display, and digital interpretation of culture.
Jianye Film Town
Yu cuisine and cultural tourism will collide with new sparks
Food and beauty are like twins, always bringing endless beautiful experiences to tourists.
In recent years, the model of combining cultural tourism and gastronomic innovation in China is the "Poetry Painting Zhejiang, Hundred Counties and Thousand Bowls" model. The top news Henan Business Daily reporter learned that since August 2018, a wave of "Tao" cuisine has been set off in Zhejiang Province, and various cities have carefully planned and launched in an all-round way. Doing a good job in "100 counties and 1000 bowls" was written into the 2019 Zhejiang Provincial Government Work Report. "100 counties and 100 bowls" has risen to a brand project focused on by the Zhejiang Provincial Government, and has become a "golden business card" for Zhejiang special cuisine in the new era. Zhejiang Province also plans to "100 counties and 100 bowls" into 100 A-class scenic spots, 100 tourist hotels, 100 colleges and middle schools, 100 canteens, 10 high-speed service areas; to create a team of 10,000 professional chefs, etc., and strive to build its "100 counties and 100 bowls" into a well-known tourism food brand in the country, forming a new growth point for tourism consumption.
In 2022, Henan's cultural tourism industry will also learn from the "hundred counties and thousand bowls" model in Zhejiang Province and will vigorously promote Yu cuisine. Jiang Jiding said that to promote the revitalization of Yu cuisine, it is necessary to make traditional famous dishes pure fire, but also to keep pace with the times and make New Yu cuisine.
Specifically, Henan will focus on two major areas: support Changyuan to build the hometown of national chefs into a national food town, support Xinyang City to explore a new path of food + homestay, and promote the industrialization and brand development of Xinyang cuisine. At the same time, it will also support qualified provinces and municipalities to create a gastronomic capital.
Jiyuan Xiaoyou Dongtian Homestay
"Three Mountains" health tourism will usher in a great development
The so-called "three mountains" are Dabie Mountain, Funiu Mountain and Taihang Mountain, which can be described as the main battlefield for the development of ecological tourism in Henan Province, with tourism reception and comprehensive tourism revenue accounting for one-third of the province.
The top news Henan Business Daily reporter learned that the future "Three Mountains" will also have different development positioning, Taihang Mountain International Mountain Resort, Funiu Mountain National Leisure Tourism Resort, Dabie Mountain Yufeng Chuyun Red and Green Integration Rural Tourism Destination Construction.
In 2022, 100 to 150 A-class rural tourism demonstration villages will be launched around the "Three Mountains" Henan Province. Industry insiders said that this is a huge space for development, and many professional teams inside and outside the province have already rubbed their fists.
The top news • Henan Business Daily reporter noted that the "Henan Province "Fourteenth Five-Year" Cultural Tourism Integration Development Plan" also mentioned that it is necessary to rely on the advantages of landscape, hot springs, traditional Chinese medicine, too rare forest culture and other advantages, to promote medical institutions, health care institutions into towns, scenic spots, into resorts, the construction of rural leisure and health resort units, vigorously develop diversified health care industries, to create a number of important national health destinations and health care industry clusters.
If you want to be rich, build roads first. In the future, the road and cultural tourism will be deeply integrated, that is, the integration of transportation and tourism. Henan cultural tourism industry will establish the concept of "road is product", take the road as a link, transform the highway service area into a visitor center, and create a tourism product of "fast-forward, slow-moving and deep-travel experience".
Jiang Jiding revealed that in the future, it will work with the Transportation Department of Henan Province to create a demonstration area for the integrated development of transportation and cultural tourism at the bottom of the Yellow River and a scenic road for the yellow river cultural experience. Focusing on the rich rural tourism resources and rural tourism products of Luanchuan, Linzhou, Xinxian, Huixian and other counties (cities), we will build a Henan version of rural tourism Highway 1.
Homestays have now become an indispensable new element of cultural tourism in landscape scenic spots. After 4 years of "homestay into the county into the village" activity, henan's homestay development has shown a vigorous trend.
Some city and county secretaries have personally planned and personally advanced.
For example, Cai Songtao, secretary of the Xinyang Municipal Party Committee, has taken the development of homestay + food as a breakthrough in eco-tourism in Dabie Mountain, and introduced ten measures to support the development of homestays in Dabie Yuanxiang. Shi Bingrui, secretary of the Jiyuan Municipal Party Committee, asked each township, town and office to achieve a breakthrough in the development of homestays in 1 to 2 villages, and listed special support funds. Huixian City has built 8 brand homestays and 9 new brand homestays, with a total investment of 500 million yuan and 400 new homestays. There are 18 team-built homestays in Xin'an County, of which 8 have been built, 367, and 10 and 400 are under construction. Linzhou City gives full play to the advantages of the architectural town, encourages and guides the construction captain to participate in the development of the homestay, and forms a homestay development model of one village and one characteristic, one family and one theme, one building and one scenery, and the investment in homestays in Slate Town alone will reach 800 million yuan in 2022.
In the future, with Taihang Mountain, Funiu Mountain and Dabie Mountain as the key areas, in accordance with the principles of cultural leadership, art lighting, aesthetic improvement and consumption-driven, we will accelerate the layout of humanistic experience spaces such as boutique homestays, rural hotels, and art settlements, and create a number of rural travel destinations that highlight the cultural heritage of the Central Plains and carry modern lifestyles, and boost rural revitalization.
(Editors: Li Yingxuan, Wu Bing)