Li Liting Cover news reporter Wu Yong
On February 7, the reporter learned from the Luxian Culture, Radio, Television and Tourism Bureau that during the just-concluded Spring Festival Golden Week, Luxian received a total of 132,614 tourists and achieved tourism income of 59.301 million yuan.
During the Spring Festival, the Luxian tourism market is festive and lively, on the basis of strictly doing a good job in epidemic prevention and control, the Luxian Culture, Radio, Television and Tourism Bureau continues to carry out the "Year of Culture on the Cloud, Look at Luxian County" 2022 Spring Festival series of cultural activities, using a combination of online and offline methods to vividly show the folk customs of Luxian New Year.
Photo courtesy of Luxian Culture, Radio, Television and Tourism Bureau.
Dance with the dragon and let the dragon culture take root in Lu County
It is reported that in the form of "1+4+N", the event lasted from January 23 to February 15 (the fifteenth day of the first month), covering 13 sub-activities such as intangible cultural heritage exhibitions, museums, libraries, farmers' performances, and grabbing red envelopes, through online and offline concentrated display of Luxian's New Year folk culture, taste a wonderful "cultural feast", and feel the urban cultural charm of "Millennium Luxian Song Yun Dragon City".
On January 25th, the 2022 National "Village Evening" Demonstration Exhibition and Sichuan Province", the "Thousand Dragons and Thousand Lions noisy New Year" demonstration exhibition and performance activity entered the Longqiao Cultural and Ecological Park in Luxian County, and the three chapters of "Thousand Dragons Pray for Blessings and Dragon City Welcoming Spring", "Hundred Flowers And Offering Rui Wine City HeChun" and "Vientiane Renewal Tianfu Tongchun" comprehensively displayed the fruitful results achieved by Sichuan Province, Luzhou City and Lu County in rural revitalization, showing the new style of new rural areas, new farmers' new style, new prospects for rural revitalization and "9.16" After the Luxian earthquake, millions of sons and daughters of Longcheng rebuilt their homes.
The exhibition brought together the national intangible cultural heritage "Rain Temple Colorful Dragon", 20 dragon dance teams such as water wheel dragon, bench dragon, cloth dragon, lotus dragon, and 20 groups of lion dance teams from three districts and four counties in Luzhou to perform together, and broadcast and released live through the national public culture cloud, Sichuan public culture cloud, Ailu County, Sichuan Provincial Department of Culture and Tourism, Sichuan Provincial Culture Center, China Unicom and other platforms, with a total exposure of 868,488 times.
"Culture is the 'root' and 'soul' of Luxian County, and letting excellent culture take root in the fertile soil of the people and rooted in the hearts of the people is the unchangeable original intention and goal of the Luxian Culture, Radio, Film and Tourism Bureau." The relevant person in charge of the Luxian Culture, Radio, Television and Tourism Bureau said.
New Year on the cloud, gather the "cloud" end to make the New Year more flavorful
It is understood that during the Spring Festival, Luxian also carried out the 2022 New Year Concert, the "Longcheng Recitation" National Reading Brand Activity, the Museum's "Qu's Manor Wonderful Day" activity and the farmers' performing arts live broadcast room activities, and carried out New Year literary and artistic performances, quyi intangible cultural heritage, and Annual Folk Customs activities in 20 townships (streets), so that culture and art can enter the townships, enrich the spiritual and cultural life of grass-roots citizens, and make full use of live broadcasts to move offline activities to online exhibitions. Secondly, on the new media official WeChat, Douyin @ Luxian Cultural Tourism to carry out cloud exhibition, so that the people of the whole country gathered at the "cloud" end to enjoy the Luxian cultural tourism feast.
The two major theme activities of "Museum Wonder Day" and the library "Dragon City Recitation" national reading brand reading activities of You Qu's Manor attracted more than 840,000 people to watch through the cover news APP live broadcast, benefiting 681,000 people. In addition, the online exhibition and broadcast of the 2022 Luxian New Year Concert attracted tens of thousands of people to watch through the official vibrato, video number, WeChat public account and online and offline linkage exhibition of Luxian Garden Trunk Road and Wanfu Daduhui LED screen. Chinese New Year's Eve that night, through the WeChat public account of Luxian Cultural Tourism, a national red envelope grabbing activity was launched, which attracted tens of thousands of netizens to participate. The SPOKESPERSON of the Spring Festival cultural activities, "Little Dragon Sister" and "Tiger Girl", made a stunning appearance, sending New Year greetings to the people of the whole country through online cloud worship, and becoming a new business card of Luxian urban culture.
In addition, during the Spring Festival, Luxian relied on the "Year of Culture on the Cloud, Good looking at Lu County", through the official new media WeChat, Douyin platform Luxian Cultural Tourism to carry out a series of short video marketing, as of February 7, the total number of plays of the topic of #Cloud Culture Year Good Look LuXian exceeded 4.239 million times. At the same time, through the official new media matrix to promote Luxian scenic spots, intangible cultural heritage, red tourism and other resources, further enhance the popularity and reputation of Luxian urban cultural tourism, and achieve good publicity results.
Next, on the occasion of the Lantern Festival, Luxian will continue to carry out the online activity of "Dragon Dance Lantern Grabbing New Year Red Packets", and the masses can grab red envelopes, eat tangyuan and spend the festival together through the official new media WeChat public account @ Luxian Cultural Tourism.