You can always trust the Chinese women's football team!
I believe that this is the deepest feeling of hundreds of millions of Chinese people in this Spring Festival holiday.
After the Humiliating defeat of the Chinese men's football team to the Vietnamese team, it is China's sonorous roses that have earned back face for the Chinese people. Crushed Japan and South Korea with two earth-shattering victories, bringing back a heavy Asian Cup for China.
After the women's football team won the championship, it quickly became a hero in the hearts of countless people, and the spirit of women's football that worked hard became a hot word praised by the Chinese people. For a time, these originally unknown football players became the protagonists in the spotlight.
There were tears from football commentators, congratulatory posters flocking to them, and likings from international soccer superstars.
On the evening of the 8th, British football star David Beckham also staged a "dream linkage" with zhang Linyan, a women's football player! Beckham retweeted Zhang Linyan's Weibo. Congratulations on his victory: "Lin Yan, I remember our meeting in 2013. You've been rewarded with hard work and you've achieved your dreams, which is fantastic. Congratulations again on winning the championship. ”
There are more stories behind this good story. According to domestic media reports, in 2013, Zhang Linyan was selected for the national women's football junior team. Due to her outstanding performance in the Asian Junior Championships, Zhang Linyan was selected to meet with international superstar David Beckham in Beijing. At that time, Zhang Linyan said that her dream was to enter the national team, surpass Sun Wen, and become a world champion.
When we cheer for the victory of women's football and sigh for the decadence of men's football, should we also ask ourselves what our society has done for women's football? After the fiasco of the men's football team, a passage was widely circulated on the Internet, that is, "How to save Chinese football?" As long as football is included in the college entrance examination, Haidian mother can get it done! ”
Obviously, behind this awkward paragraph, it refers to the cold social reality. How many soccer fields do we have for kids to play football? How many football-loving children have we encouraged to live their football dreams?
The investment in the Chinese men's professional football league is more than 3 times that of the Japanese J League and more than 10 times that of the Korean K League, and the salary of the first-line players in the Chinese Super League is 5.8 times that of the Japanese J League and 11.67 times that of the Korean K League.
However, mainland China currently has fewer than 10,000 registered players. In Japan, there are more than 1 million children under the age of 18 engaged in football, more than 500,000 adult players, and a total football population of more than 5 million. The number of vietnamese children who have just won china is about 200,000, and the number of registered players is more than 50,000. There is a very complete level 5 youth competition system.
shocking!
From this Winter Olympics, the momentum of the Chinese legion has once again proved the eternal truth of sports: that is, sports must have a broad mass base, and sports should especially start from dolls!
If the youth is strong, then the country is strong!
If Chinese football wants to really break through the siege, it does not rely on huge winning bonuses, does not rely on the overwhelming celebration posters after winning, and does not rely on the solitaire praise of the circle of friends. Instead, it is necessary to lay a solid foundation for sports, and save Chinese football not by sports slogans, but by perseverance and long-termism, which is a basic project that respects the objective laws of sports development.
But from the society to the enterprise, there are very few people who can really devote themselves to youth football, in the automotive circle, there are countless companies that have a lot of money to sponsor and find endorsements, but very few do practical things for the youth football movement.
We are pleased that in addition to the warm clip of Beckham praising women's football, there has always been a British car company in the Sino-British cultural exchange.
In the field of youth football popularization, they have made football superstars like David Beckham and Tottenham, a Premier League giants with deep roots, have more intersection and origins with China's young football players.
That's Jaguar Land Rover.
According to my understanding, as early as 2014, Jaguar Land Rover China and the China Soong Ching Ling Foundation jointly established the "China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund", which is also the first public welfare fund in China's automotive field focusing on the growth and health of young children.
Focusing on the healthy growth of young people, the Dream Fund has carried out public welfare IP projects such as "Land Rover Care Endless - Youth Vision Care Project", "Jaguar Tottenham Hotspur Campus Football Project" and "Dream Classroom" around the healthy growth of young people, focusing on the four major areas of innovative quality education, social care, Sino-British exchanges and disaster relief.
Among them, the football program has always been the highlight of the Dream Fund.
Intriguingly, David Beckham, who praised the women's football team this time, actually appeared in Jaguar Land Rover's football program as early as 2014, taking intimate photos with Chinese teenagers who love football. Tottenham Hotspur, the only overseas player in the Chinese women's football team and the only overseas player in the Chinese women's football team, joined the Tottenham team, which is also an important partner of Jaguar Land Rover's youth football program.
In the Jaguar Tottenham Hotspur School Football Project, Jaguar Land Rover hopes to make more children's world more than just the desk, but also more sports and contact with nature. Since 2014, the Dream Fund has been building soccer fields for schools in remote areas, providing free soccer pitches to the public, and providing soccer skills and referee skills training for primary and secondary school students.
Since 2016, the project has worked with Tottenham Hotspur to bring internationally proven youth training concepts and football skills to Young Players and grassroots physical education teachers in China. The project carries out a Cultural Exchange Tour between China and the UK every year, sending outstanding Chinese young players to the London Tottenham Training Base to receive personal guidance from Premier League coaches and feel the long-standing British football culture. Since its launch in 2014, Jaguar's campus football program has benefited more than 160,000 teachers and students in Beijing, Guangzhou, Chengdu, Shanghai, Xi'an, Nanjing and Shenzhen.
"No one in the world who can lighten the burden on others is a mediocre person." This quote from the British novelist Charles John Huffam Dickens became a true portrayal of jaguar Land Rover who devoted himself to the public good.
Keju originated in China, and modern football originated in the United Kingdom, as a British luxury brand, the expectation is to cultivate and protect the chinese children's small football dreams with practical actions.
When other companies began to pay attention to women's football because of the women's football championship, and only after rubbing the hot spots, they paid attention to the current situation of China's football population, the British luxury brand has really done seven years of basic work that truly benefits children.
The clear eyes of the children and the smiling faces on the green field are the biggest reward for us. This is the original intention and motivation of Jaguar Land Rover to insist on doing public welfare.
"Jaguar Land Rover has two very British brands – Jaguar and Land Rover – and has been in the development of automobiles for nearly a hundred years. We must do our best to contribute to the cultural exchange between China and the UK! Pan Qing, Global Director of Jaguar Land Rover and President of Jaguar Land Rover China, said to me at a public welfare event.
Jaguar and Land Rover are two long-standing and highly representative British brands, and we really hope that through related exchange programs, Chinese teenagers can experience the charm of the two different cultures." Li Dalong, president of jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, also said at the Guangzhou Auto Show at the end of last year.
Ms. Wang Yan, Executive Vice President of Public Relations and Corporate Communications of Jaguar Land Rover China, the manager of Jaguar Land Rover's public welfare project in China, once said to me, "I hope that the Dream Fund is not the Jaguar Land Rover China Youth Dream Fund, but the whole society and all mankind, which is our biggest goal, so that we have more strength to do more things, there is no doubt about it!" “
Maybe not all Chinese children will become Beckham, they will become Sun Wen.
Maybe the children's dream of playing football is small, but it is still worth igniting!
Just as Zhang Linyan planted her dream of becoming a world superstar because of a meeting with David Beckham, in the football dream project compiled by Jaguar Land Rover, it is worth looking forward to the realization of the dreams of more Chinese football teenagers!