The old year resigns, and the new year greets the door.
Life is getting faster and faster, science and technology are becoming more and more cutting-edge, and the way people celebrate the Spring Festival and holidays has quietly become simpler and faster. Although the way of celebrating the New Year is changing, people's expectations for the "New Year" have not changed.
New Year – still one of the happiest highlights of our year.
Although more and more of the traditional Spring Festival atmosphere seems to have faded, some people can't help but ask: Where did the New Year's taste go?
But this Spring Festival, in Pingliang, I found the exact answer.
Pingliang City has prepared a variety of colorful "New Year goods", truly feel the "New Year's taste at the doorstep", meet the needs of the masses for diversified literary and artistic tourism on holidays, and truly give the heart a holiday to spend the fragrant and fragrant "Spring of Cultural Tourism". During the Spring Festival holidays, the city received a total of 516,900 tourists, achieving a comprehensive tourism income of 280 million yuan, an increase of 26.38% and 38.24% respectively compared with the same period in 2021.
Winter Flying Song | "Hot Snow Spring" of Ice and Snow Sports
"Spring Festival + Winter Olympics", double happiness at the door, the enthusiasm of the whole people for ice and snow sports has also been completely released, especially in the long holiday to get the fun of flying snow, but also doubled.
Since Beijing's successful bid to host the Winter Olympics in 2015, the spread of ice and snow sports has expanded rapidly. According to a survey by the State General Administration of Sport, the participation rate of residents in ice and snow sports nationwide is 24.56%, and the number of participants has reached 346 million. Ice and snow sports have been stripped of the label of "rich people's game" and are becoming a new national sport, and Pingliang is naturally among them.
As a popular choice for pingliang spring festival, ski recreation and snow entertainment projects are popular, and niche cold resources have become health and heat industry, which has played an important role in this year's Spring Festival and has become the "New Year custom" of Pingliang people.
The Municipal Bureau of Culture and Tourism has launched the "Happy Winter Olympics, Winter Long Song" flying snow tour boutique tourism route, Haizhaigou Ski Resort, Xixue Garden, Baimiao Huahai Ski Resort, Kuntong Ancient Town Ice and Snow Park, Chongxin County Longquan Ice and Snow World, etc. have become the hearts of tourists.
With more and more people participating, the gameplay of ice and snow sports is constantly unlocking new ones.
The beginner, middle and advanced professional tracks of Haizhaigou Ski Resort allow skiers to use themselves as paintbrushes, get rid of gravity, and freely sketch lines; snow circles and snow tanks, motorcycles, turns, bumper cars, bicycles, etc. have become a paradise for young children to rejoice, and let adults return to their childhood and regain the simplest happiness; climb the snow, pray for blessings, and glance at the ice and snow ink wonderland of Kuntong Mountain, which is frequently on the major media hot searches.
Haizhaigou, Baimiao Huahai Ski Resort and other places have launched affordable and rich ski packages, Winter Olympic training camps, health and winter camps and other products, which have boosted the hot winter "snow" tour out of the circle quickly, and "pingliang people's circle of friends have gone skiing" has become a happy topic in the new spring.
This may also be the meaning of ice and snow sports - forget the troubles, enjoy the pure pleasure, and the cold and pain points are also worth it.
People don't care how professionally they can skate, they are healthy and healthy, nourish their minds, relieve pressure and release, pursue their true selves, slow down in busyness, and share a real and vivid family time with their family and friends, which is more precious and important.
The art rhymes and fragrance| culture nourishes the fertile soil of the soul of Shuze
Science and technology are constantly updated and iterated, and the speed of young people's cognitive curiosity hunting has been the same as that of Su Bingtian. In particular, some young people who are accustomed to modern urban life have lower expectations for traditional new year's taste.
In fact, the connotation of the Spring Festival under the normalization of epidemic prevention and control is more abundant, and it represents the culture of home country that adheres, warms and concerns the heart.
Because of the blessing of cultural taste and nostalgic rituals, the taste of the year is more elegant, solemn and tasteful. Perhaps it is an exhibition, an ancient painting, a moment of meditation, or just a heartfelt reading, which provides us with the opportunity to fall in love with the Spring Festival again.
The cool new spring not only has the charm of ice and snow, but also has the beauty of cultural tranquility. Literary and artistic exhibitions, study and reading have become another fashionable and cutting-edge way of spring festival vacation.
Embarking on the "Strange Fireworks Spiritual Ranch" ancient town tour, "Liberal Arts New Knowledge Huaigu Quest" study tour, Kuntong Mountain Scenic Spot has launched the Spring Festival blessing "Hit Pu Buddha", the chivalrous women's tour of Kuntong, Hanfu Garden, tea given outside the staff, K songs for the whole people, bonfire evening and other 20 New Year cultural tourism activities; the city's scenic spots and cultural tourism enterprises have launched "half-price tour", "free ticket tour" and "package tour" and other tangible policies to benefit the people.
Photo: Xu Zhenhua
Photo: Gao Chen
Combining the cultural relics in the collection and the Culture of the Spring Festival Winter Olympics, the Pingliang City Museum has carefully held 6 theme exhibitions such as "The Way of Filial Piety - Special Exhibition of Filial Piety Culture in the Spring Festival" and "Pink Ink Spring and Autumn Five Colors" - Exhibition of Traditional Opera Costumes Since the Qing Dynasty, and launched 16 immersive cultural research and learning interactive activities such as "Romantic Encounters with the Winter Olympics", "Happy Handmade Firecrackers", "Interpretation of Confucian Filial Piety Classics" 24 Filial Piety Sitcoms, "The Adventures of Tang Dynasty Ladies", "Micro-Restoration of Ancient Costumes", etc.
These study activities that closely follow the Spring Festival customs, closely follow the national style of civilization, and closely follow the aesthetics of literature and art are like a door of time, allowing many teenagers and even adults to enter Chinese civilization again, return to parent-child growth, and deeply appreciate the beauty and elegance of Chinese culture.
As Qiu Jirong, the inheritor of the Qiu School of Peking Opera, said: "We pursue history in order to illuminate the future." "Traditional culture is in the genes, and it needs an introduction to arouse the resonance of the soul."
The Municipal Library launched the "Book of Poetry" Selective Reading Activity, the Cultural Salon "How to Learn Chinese Culture", the Municipal Cultural Center held the "Second "Spring Ink Rhyme" Chinese Flower and Bird Painting Exhibition in Pingliang City", the Municipal Art Museum presented the "Welcoming the New Year, Ode to the Party" Pingliang City to Create a National Civilized City Theme Calligraphy Exhibition" , Zhuanglang County Museum invited the Warring States Golden Tiger Symbol, Sui Dynasty Tiger Symbol and other tiger elements "Cultural Relics accompany you to spend the New Year", Haishan Red Book and Newspaper Collection Theme Exhibition ...
Just like the slogan of this Winter Olympic Games, "Together to the Future", Pingliang Cultural Tourism has always been committed to opening up the road of shouzheng innovation and cultural people, and this expectation and effort is also constantly promoting Chinese culture to the future and entering the hearts of the people.
A city's pursuit and desire for culture is the truest civilization background of this land.
Affectionate hometown| to watch over the warmest homeland
Every festive season, when the hometown becomes a hometown, truly become a foreigner, there will be a deep feeling.
At a time when big cities are expanding and small families have become the mainstream, leaving behind the fatigue of the city, returning to the small cities of mountain villages, and welcoming the bustle and tranquility brought by the hometown is the biggest expectation of many people for the Spring Festival - every tiny expectation will become a taste of happiness.
The warmth of the local hometown that gathers together in the fire is also particularly nostalgic.
The lively hometown and being with our families are the most familiar New Year's flavors.
The Municipal Bureau of Culture and Tourism launched the "Ice and Snow Building Dreams, Spring Light Painting" ten winter and spring wellness tourism routes, of which the suburban rural tours, homecoming family visits, and short-distance light tourism represented by the "Mountain Village Songs and Farmers' Memories" rural tour route continue to heat up.
The general public and tourists bring their families and invite relatives and friends to the countryside to experience the pure folk customs, rich New Year's flavor, warm nostalgia, feel the beauty of rural revitalization and butterfly changes, and relive the long-standing and unchanging Chinese etiquette.
"Jade hair fan gold and silver, red cloth belt tied around the waist." Walk through the Tang, Song, Yuan, and Ming dynasties, summoning the spring wind to bring blessings... The agenda officer (i.e., the spring official) shouted this spring poem that had been circulating for more than a thousand years in the Guangye River in Lidian Town, Jingning County, and the youngest agenda officer was more than 10 years old.
Folk arts such as spring shouting, "skimming" agenda, lion dance, dry boat rowing, big-headed dolls, paper horses, shadow puppets, and paper-cutting are colorfully presented.
Photo: Wang Zhisan
Represented by the thousand-year-old agenda of Wufanghe Village in Lidian Town, the folk customs activities of shouting spring and welcoming spring are vividly displayed. Looking for the roots, the shouts of the old, middle-aged and young villagers are not only a tribute to Chinese culture, but also a love and self-confidence for the civilization of the homeland, and the traditional culture and intangible cultural heritage have been passed down from generation to generation.
Pingliang Shadow Puppet, Jingning County Flower Whip, Caowu Town Zhang Di Shehuo, Zhiping Town Ancestor Worship Ceremony, Zhuanglang County Handian, Wanquan Town Gao Lifting Society Fire, Huating City National Intangible Cultural Heritage "Quzi Play", Lingtai County "Lantern Head Play", Chongxin County New Year's Day "New Tour", Jingchuan County "Crane Dance", Handmade Traditional Paper Lantern ...
This is the real appearance of the Spring Festival, walking into the Pingliang countryside of the New Year and feeling the intoxicating New Year taste from the local China.
Haizhaigou, Baimiao Hushan Ecological Park, Luyuanmei Ecological Garden, Huangzhai Village, Dananyu Village, Shiqiao Village, Jiulongshan Folk Culture Park, etc. have become popular places for tourists to find nostalgia, experience folk customs, parent-child picking, watch community fire plays, taste farmhouse meals, and buy local specialties.
Of course, the heart is homesick, and the stomach is also homesick.
Whether it is the farmhouse's dumpling noodles, Zhuanglang old warm pot, Jingning roast chicken, pot helmet, or the mother's sour soup handmade noodles, flower steamed buns, noodle steamed chicken, sugar and oil cake, these with warm taste and the rural sound on the wood stove, in this Spring Festival into the memory of every cool wanderer.
When the return journey is parted, the hometown is also taken to a distant place, becoming a comfort and strength to move forward next year.
My heart rests | poetry on the clouds and far away
In recent years, due to the needs of epidemic prevention and control, the frequency of visiting relatives and friends and New Year dinners has been shrinking, and the online New Year greetings have gradually expanded, and the time saved can be used for "cloud travel".
As the most cost-effective way to vacation, "Walking in the Clouds" has become a must-have option for festivals.
The city's cultural tourism system has launched a series of online cultural activities of "Art Warm New Year Meet in the Clouds". "Cloud Exhibition", "Cloud Exhibition", "Cloud Challenge" and "Cloud Reading" are colorful and colorful, and you can enjoy a cultural feast without leaving home.
The city and counties (cities, districts) have held the 2022 Spring Festival Gala, online Spring Festival Gala, and newly created drama exhibition and performance activities; the five major platforms of Pingliang City Cultural Tourism jointly launched the "Internet China Festival, Spring Festival", Kundong Mountain Scenic Area launched "#Will Health Care to Kuntong #Douyin Short Video Topic Challenge", Yunyou Kuntong · Online Prayer, "Fulai Operation • Tiger Tiger Fortune" lottery and other rich online activities.
The "Pingbo Exhibition Online Viewing| "The Way of Filial Piety - Nongyin Spring Festival Filial Piety Culture Special Exhibition", "Pink Ink Spring and Autumn Five Colors" - Traditional Opera Costumes Exhibition since the Qing Dynasty", "Pingbo Treasures Online Appreciation", "Museum Paradise , Cute Pets Accompany You Back to Your Mother's Home", "'Valley' to 'Japonica' Lai • Wugu Fengdeng Guzi Day" and other activities are elegant and leisurely.
Intangible Cultural Heritage New Year Paper Cutting, Spring Official Poetry, "Jingshui Joyful Singing People's Big Stage" to Welcome the New Year" "Jingshui Pear Garden" Qin Cavity Opera Network Exhibition; "Pingtu You Have An Appointment", "Pingtu Poetry Garden" and other literary and art video exhibitions; "Winter Olympics Over the Big Year, Spring Green Jade Gate Pass" Online Photo Exhibition of Tiger Tiger Shengfu - Nongyin (Year of the Tiger) Zodiac Cultural Relics Joint Exhibition, "Chinese Year in the Classics" Touring Exhibition, "My vlog, My Year", Yang Lian Exhibition, "Meet Ice and Snow to Go to the Future" Winter Olympic Knowledge Quiz, "Book Fragrance Year Flavor Two Suitable" Dozens of online activities in the city, such as a series of activities, have bloomed in full bloom.
During the Spring Festival, the city held a total of 89 Various Spring Festival-themed mass cultural activities (including online activities), with 189,800 participants.
When the love of civilization is with what is loved, it will no longer be a fading taste.
Just like the hot steaming hot pot, it means the auspicious prosperity of the year.
This New Year is in Pingliang, enjoy this literary and artistic event, regain the spiritual destination and abundance, soothe the soft and long nostalgia in your heart, accompany you through the wind and snow, and watch over the land for a long time.
Hopefully, years later, whenever I think of the "year of 2022", I can't help but smile...
Source: Municipal Bureau of Culture and Tourism Publicity and Promotion Section