The 7-day Spring Festival holiday in the Year of the Tiger has ended. During the Spring Festival, many places across the country launched a series of consumption promotion activities such as "Online New Year Goods Festival" and "Digital RMB Red Envelopes" to meet the needs of residents' holiday consumption. In view of the characteristics of holiday consumption, major e-commerce platforms have also launched green and intelligent products, as well as catering packages, customized Chinese New Year's Eve meals, etc.
Under the background of low-carbon consumption and green consumption, licensed consumer gold companies have not reduced their actions. According to statistics, during the Spring Festival, the cumulative transaction volume of immediate consumption reached 3.232 billion yuan, and the cumulative number of new contracts was 86,400. The total carbon reduction was 6998 tons, of which 6463 tons were reduced through online business, and the transaction volume of green household products was promoted by 62.22 million yuan.
In addition, this year's Spring Festival coincided with the Winter Olympics, and "ice and snow consumption" and "ice and snow tourism" became the keywords of the Year of the Tiger. Experts pointed out that the ice and snow-related market is expected to break out further.
"Beijing 2022 Official Licensed Commodity Retail Store" Fu Le/Photo
Consumer finance lights up the holiday economy
At present, more and more young people choose to spend tomorrow's money to meet today's needs. This form of consumption not only alleviates the economic pressure of some users, but also opens up new scenarios for consumer financial products. The reporter found that during the Spring Festival, many consumers consumed through consumer financial products. For example, Ms. Wang, a white-collar worker in Beijing's Xicheng District, borrowed 4500 yuan to buy an Apple mobile phone for herself through the installment service of the e-commerce platform.
"This year," I advocated 'New Year in place', I didn't go back to my hometown, and this mobile phone is a New Year's gift to myself." I chose to repay in 12 months in installments, each paying 500 yuan, there was no pressure. Ms. Wang said that the staging product just caters to her own needs.
Industry insiders said that the number of people applying for consumer credit during the Spring Festival showed a clear upward trend, and many of them were used to buy items for the family and buy gifts to visit relatives and friends. Mr. Chen of Beijing's Haidian District purchased a pair of national trend sneakers at the "Anyihua" mall that consumes immediately during the Spring Festival, as well as mushrooms, fungus and other New Year goods. He said that he has been buying New Year goods during this time, although his own money is enough, but the Spring Festival still has to keep enough cash on hand for emergencies. If a friend needs it in the future, he will also recommend similar financial products.
During the holiday season, consumer financial products conveniently meet the shopping needs of the public. Taking immediate consumption as an example, during the Spring Festival, the cumulative number of new users of immediate consumption was 271,600, and the cumulative transaction volume reached 3.232 billion yuan. The person in charge of immediate consumption said that during the Spring Festival, we launched online marketing activities such as interest-free and preferential interest rates to ensure that the services are "constantly filed", "not closed", and "not suspended", providing users across the country with all-scenario, omni-channel and differentiated online financial services.
Through uninterrupted financial supply, Internet consumer finance is sharing the heavy responsibility of purchasing New Year goods for more and more consumers, providing consumers with convenient consumption installments and credit services in various scenarios across the country, meeting their reasonable financial needs during the festival and becoming a "powerful promoter" of the Spring Festival economy.
"Ice and snow economy" has become the key word in the Year of the Tiger
This year's Spring Festival holiday coincided with the opening of the Winter Olympics, and topics such as "a pier is difficult to find", "the same down jacket of the Chinese delegation", "Gu Ailing's down jacket is thin" and other topics are frequently searched. So, what is everyone buying except for the "ice pier" of the fire?
During the Spring Festival, the reporter visited the "Beijing 2022 Official Licensed Commodity Retail Store" located in Houhai, Beijing. The store was overcrowded, and the queue was already standing outside the door. The clerk said, "The goods that arrive every day are quickly gone, and they can't last for several hours, and the 'ice piers' and keychains sell best." Many customers did not buy it, so they took photos and punched cards with the Olympic peripheral products in the store. ”
In the official Olympic flagship store, a variety of products on the shelves are empty in seconds, especially the winter Olympics will be said to be "hard to find". "The down jacket of the Winter Olympic delegation and the sweatshirt of Gu Ailing are very popular with consumers," said an e-commerce platform staff.
Douyin e-commerce Spring Festival consumption data show that from January 31 to February 6, the sales of goods on the platform increased by 119% over the same period last year, in addition to popular products such as annual customs, domestic brands, cultural products, etc., the sales of ice and snow sports-related products increased significantly, an increase of 9 times year-on-year. The five most purchased items by consumers are cold ski hats, ski-style keychains, children's ski pants, quick-drying clothes and table curling.
From the perspective of consumption trends during the Jingdong Spring Festival, the overall turnover of ski sports products increased by 322% year-on-year, of which the turnover of ski masks reached 15 times year-on-year, and the overall turnover of ice sports products increased by 430%.
In particular, Beijing and Hebei, as the hosts of the Winter Olympic Games, have a high interest in ice and snow sports and ice tourism. "On the fourth day of the Chinese New Year, our family of three went to the ski resort in Miyun, Beijing for the New Year, and the child skied for the first time, which was particularly happy." Mr. Wang, a beijing resident, said.
According to the data center of the Ministry of Culture and Tourism, in 2022, the Spring Festival holiday will be 7 days, and 251 million domestic tourism trips will be made nationwide, achieving domestic tourism revenue of 289.198 billion yuan. Tongcheng travel big data shows that during this year's Spring Festival, the number of orders for ice and snow scenic spots increased by 68% compared with the same period last year.
"Ice and snow folk culture tour", "ice and snow health tour", "bath hot spring, ice and snow appreciation" and so on have become popular punch card routes for tourists. Ice and snow sports in new segments such as skiing, ice climbing, and curling have begun to extend from niche to all ages and all regions, and the demand for ice and snow consumption will be gradually released.
Editor-in-Charge: Meng Junlian Editor-in-Chief: Ran Xuedong