Jiuhuashan Lotus Town © Nissin Architecture
Since the Ministry of Housing and Urban-Rural Development released the first list of small towns with Chinese characteristics in 2016, a variety of characteristic towns have sprung up into people's lives, but most of them are short-lived, and after the explosion, there is no news. So what exactly is a characteristic town? Tai Xiaomei believes that the features ≠ internet celebrities.
CCTV reported "Problem Town" Picture from the Internet
At the end of the article, there is a collection of SU models of the beautiful characteristic town
Features are not influencers
What is a feature? In a word, the characteristic is that it is different from other things and has a unique style or form. Each town or village has its own culture since its formation and has its own unique charm.
If when doing village and town planning, it is only blindly copying the models and methods of other net red villages, without the slightest consideration of the characteristics of the villages and towns themselves, but only "mass production", then the village will lose its spirituality and die early.
Snack Street everywhere Pictures from the Internet
Commercialization is too strong Pictures from the internet
Looking at some characteristic towns from the "construction frenzy" to "successive closures", and eventually reduced to "hollow towns" and "ghost towns" that no one cares about.
The reasons for this are complex, but they can be roughly divided into the following 2 points:
The architectural style is similar The picture comes from the Internet
The first is the lack of features and the surplus of commerce. Antique buildings, put some old objects, and finally crowned with an ancient rhyme name, you can be "historical and cultural ancient town" to flaunt the market. It looks like a thing, but when you are really immersed, you will sigh: "The gold and jade are outside, and the defeat is in it."
The commercial atmosphere is strong, and the pictures are from the Internet
The second is that the planning is not scientific and the construction is improper. In fact, to build a successful characteristic town, there is not a lot of manpower and material investment in the early stage, and the return cycle is long and the operation is difficult. If you want to build a characteristic town into a unique "native IP", you need to organically combine town construction and rural revitalization, make full use of the government and the market, and promote the characteristic town to embark on the "rational development track", thus forming its own unique core competitiveness.
Very characteristic town - Wuyuan scenery
After reading the above problems, everyone must be confused: this is simply a dead cycle, the countryside is precisely because of the lack of funds to want to quickly profit through the characteristic town, so as to develop their own characteristics, but because of too commercialization to lead to no one,sight, they are still lack of funds, the development characteristics are simply far away. In the face of this problem, let's see how the project of the natives is done.
The project to be talked about today is located in the Wuyuan Inspection Department in Jiangxi, which has a rich cultural heritage and is a place where humanities flourish. Tai Xiaomei took it out and told everyone that it was because the project created real economic benefits for local villagers (the average annual income of the permanent population of the inspection department in 2021 increased by 71% compared with 2015). Tourism is booming, with the occupancy rate of the people reaching 80%), and the transformation of local agricultural products to high quality and good prices ("Wangshan Yanding" tea has been recognized by the market for high quality).
Different from the simple and crude antique architectural appearance in other places, the natives put forward the "Wangshan life" model in order to respect the local culture and the spatial texture of the village, and adopted a tailor-made strategy for the local places that need to be transformed, creating different structural forms and spatial characteristics for each building. Strive to integrate into the contemporary comfortable and simple living state at the same time, without losing the foundation of Huizhou culture.
In addition to the big features of the project, there are actually many "small features" hidden in this project. Take, for example, the honeycomb's patented wooden house.
The designer did not blindly pursue a high degree of unity in architectural style, but the most common hotel rooms were all split into simple prefabricated rooms, placed on the field under the shade of trees, and the overall appearance was highly intensive.
The Inspection Department has been used as a model for rural revitalization under China's nature-based solution theory. Through the unremitting efforts of the native design, the Inspection Department has restored the tangible and intangible cultural heritage of the village, become the on-site education base for rural revitalization, and also has China's first 5G rural art life museum, and has received more than 50 million attention, which is China's first rural network live broadcast base.
Design company: Native design
Location: Wuyuan, Jiangxi, China
Type: Landscape
After reading the whole plan, you will find that the so-called compound is not only IP and fame, they are more affectionate, more enough to put themselves in the shoes of the countryside, not to blindly emphasize commercialization, but to design works that truly meet the local temperament and characteristics, thus bringing benefits to the countryside.
How to create the characteristics of a characteristic town
As the saying goes, "Men by clothes, horses by saddles." "I want to create the "characteristics" of a characteristic town. You can create "features" at both the macro and micro levels.
Rural cultural auditorium "small village living room" architectural planning and design
© Shanghai Jiao Tong University General School of Design and Research + Shanghai Jiao Tong University School of Design + Du Chunyu Studio
Macro level: First of all, your design must have a unique theme, for example, the starry sky characteristic town I recommended for you this time, the whole takes the starry sky as the theme, and is connected through the nodes of each starry sky element, so that the overall planning is very distinctive.
Lively modern style © Image source information
Moreover, you can also see the unique shape of the whole composed of curves from a bird's eye view, for which we have also prepared its UNION scene for you, so that you can feel each of its spaces more intuitively.
Space Creation © Image source information
Micro level: At each node, you need to set up Punchline as much as possible, one is enough, not more. For example, some unique garden buildings, plant group scenery and so on.
Wulong Guiyuan Town Tea Pavilion © Weitu Design Agency
Of course, we've also prepared a unique model of THE SU landscape elements for you, allowing you to quickly create a unique Punchline.
Elemental monomer SU model © Image source information
Finally, in the words of Mr. Zhang Kaiji, I would like to encourage you:
Architectural design can not only focus on one of their own designs, but also in harmony with the style of the entire city.
A collection of SU models of the most beautiful town
| Lumion source files are available for0 and above |
Data Directory
01-Starry Sky Characteristic Town Model Data Collection (LUMION/SU/Renderings)
02-Rural Tourism Town Data Collection (LUMION/SU/Renderings)
03-Danzhai Wanda Town Data Collection (SU/ Renderings/Real Scenes/Albums/Videos)
04-Collection of SU models of characteristic towns with scenery (31 pieces)
Starry Sky Characteristic Town Model Data Collection
Contains: LUMION file (LUMION 10 and above version) / LUMION effect file / SU model / renderings
- LUMION10 Source File -
- SU Model File -
Collection of rural tourism town model data
Danzhai Wanda Town Model Data Collection
Contains: SU model / renderings / reality pictures / albums / promotional videos
- HD Renderings JPG -
- Reality Photography -
- Album JPG -
Featured town with a collection of SU models
- Gallery Shelf SU Model File -
- Su model file of plant groups -
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