On January 30th, on the outdoor screen of The Qingdao Central Building of China Railway, a wrong gold, silver and copper tiger galloped in the red bamboo forest, a white jade tiger wandered among the ethereal mountains and rivers, a joyful tiger galloped on the roof of the folk tiles, and greeted the spring breeze at the New Year ceremony "Tiger", and the audience at the scene smiled and was full of the vitality of the New Year. This is the fourth city in the world to land in the "Tigers and Tigers" New Year Video Exhibition in addition to New York in the United States, London in the United Kingdom, and Edinburgh in Scotland. "The Spring Festival is no longer simply a traditional Chinese festival, but also a 'world moment.'" Pan Lijun, vice president of American Dream Mall in New York, said.
Tiger blessing human exhibition Chinese culture
On the morning of January 28th, in the new York Empire State Building Observation Deck President Jean Yves Gazi sent a happy blessing for the Year of the Tiger to Chinese people around the world, the "Happy Spring Festival" Zodiac Window Exhibition was grandly opened on the first floor of the Empire State Building in New York, and the video "Tigers and Tigers" officially sent Chinese New Year wishes through a unique visual art form.
The image of the "tiger" in the video is based on works of art from different historical periods in China, including the wrong gold, silver and bronze tiger running with its head held high in the red bamboo forest, the white jade spirit tiger wandering in the green landscape of the Song Dynasty, and the cloth tiger walking on the roof of a traditional Chinese house. Regardless of the form, the three kinds of "tigers" have been running forward with high spirits, conveying the theme of "Tiger and Tiger Life" in 2022, showing the world the beauty of Chinese Spring Festival culture, art and life, and sharing the Chinese cultural feast with people around the world and spending the Spring Festival of the Year of the Tiger.
"The video combines ancient Chinese myths and legends with contemporary visual arts, conveys the good wishes of 'Tiger Roaring wind', 'four hours and shun' and 'blessing and well-being', and shows the indomitable and positive spirit of the Chinese nation." Yin Peng, head of this project of China International Culture Group, introduced, "The graphic display related to the 'tiger' contains artworks from different 'tigers' in many periods of Chinese dynasties, and the cultural relics modeling and expression theme reflect the diversity of the traditional Chinese zodiac 'tiger', bringing the beautiful concept of Chinese people looking forward to family reunion and good luck to all over the world." ”
"This video is really very good, the bronze tiger shows the spirit of the Chinese nation to brave hardships and bravely move forward, the white jade tiger interprets the good wishes of the four times to be smooth, and the cloth tiger brings more flowers and all things to the new spring." Qingdao writer and calligrapher Wang Kaisheng said in an interview.
"I like Chinese culture, especially Chinese food, and I know that Chinese have a reunion dinner during the Spring Festival." Trafalgar Square in London, England, Tim couldn't help but marvel after watching the video, "My favorite is the last cloth tiger, it seems that the Chinese New Year is very lively, and the animation effect is also very interesting." ”
"I didn't expect to see such a gorgeous cultural show in Edinburgh," said Chen Chen, a Chinese student studying at the University of Edinburgh, who is very excited, "Chinese elements are very rich, which makes me feel the beautiful concept of our country's Vientiane renewal and the cultural spirit of transcending the country, and I am very proud of the motherland." ”
The image of these three tigers is based on the artworks of different historical periods in China, representing the meaning of the tiger roaring and the wind, the four hours and shun, and the blessing of well-being
Tiger roaring to welcome the spring with science and technology empowerment
Qingdao is the Qingdao of Shandong, the Qingdao of China, or the Qingdao of the world. Qingdao gathers high-frequency punch cards for fashion activities, complex cultural landmarks that establish and lead Qingdao's fashion trends, and cultural performances that conform to international aesthetics and standards... With the attitude of openness, innovation, collision and integration, it amazes the world, and gradually has the courage and confidence to compete with the international city.
A few days ago, the short video of Ledong City South autumn continued to brush the screen, Qingdao Shinan District let citizens and wanderers enjoy the beauty of music to the city at any time; Qingdao TV New Year's Eve AR light show "hot out of the circle", Qingdao once again sent Qingdao to the eyes of the world. The May wind, the deep-sea whale, the oriental dragon, the Winter Olympics and Tiangong No. 1, are brilliant and stunning, making the world feel a strong sense of home and country and a beautiful vision for 2022.
It is understood that the "Happy Spring Festival" New York Empire State Building zodiac window exhibition has been successfully held for 9 years. The window exhibition landed in Qingdao, met the island city people, and stimulated the cultural and spiritual strength rooted in the soul.
"After seeing the Qingdao New Year's Eve Light and Shadow Show, our team was once again impressed by Qingdao's open and fashionable temperament. At the same time, we learned about the Shinan District Culture and Tourism Bureau, the Shinan District Rong Media Center and Renjia saw the team's ability in cultural creativity, planning, communication and other aspects and decided to cooperate. Yin Peng said, "We want to make traditional Chinese culture go to the world through the form of art, and I believe that The Shinan District and Renjia see the team through the pursuit of creativity, conveying beauty, and gathering good intentions, which will surely make Qingdao go to the world again." ”
Renjia saw the person in charge Lu Hui introduced, "The original intention of our video is to connect four cities around the world through a running tiger, and the cities where the tiger runs are cheering and colorful, and through this creative form, the global Chinese and the Chinese are closely connected." ”
Tiger Leap Skyline enlightens a new chapter in culture
At the beginning of the lantern, the light show on the shore of Fushan Bay is full of light, the ice pier is cute, and the beating notes are wonderful... The "Story of Light and Sound" interacts with each other, and the oriental rhyme is mixed with fashion, making people shout "drunk drunk". To tell the "Qingdao story" well in the global narrative is to tell the "China story".
Spring Festival is harmony, gathering, and exchange. As a traditional festival that has been passed down for thousands of years Chinese, it is now becoming a new highlight of the world's multiculturalism. Relying on the network cloud to let the global audience feel the strong flavor of the Chinese New Year, tell the story of China, although the Spring Festival is not the whole of Chinese culture, but it shows the rapid improvement of The "soft power" of Chinese culture.
Tigers symbolize might, bravery, and strength in traditional Chinese culture. The long-standing tiger culture has set the tone for the new year to be happy, festive and vibrant. "'Tigers and Tigers' symbolizes the emergence of heroes in line with the trend of the times and has a great impact on society. We have extracted and interpreted the "tiger" of 2022, hoping to welcome the spring breeze in the new year and bring vitality to the world. Yin Peng introduced.
Three tigers from ancient China continue to run, as if crossing time and space, crossing the ocean to come to the world, the vivid traditional Chinese zodiac carries forward and spreads the Chinese cultural spirit that transcends time and space and transcends the country, and also makes the ancient Spring Festival glow with new vitality in the context of globalization.
"Through the historical civilization of China and the mighty tiger that came by the spring breeze of the times, I wish the motherland a strong and prosperous and the people happiness in the Year of the Tiger." Guo Huijie, president of the Edinburgh Eurasian Exchange Association, said.
"Chinese culture is both national and global, with both a long historical tradition and distinct contemporary characteristics. In recent years, with the chinese culture 'going out', especially with the construction of the 'Belt and Road', the Spring Festival culture has spread farther overseas and deeply into the hearts of the people, bringing to the world Chinese festival culture full of life and cultural connotation, passing on the pursuit of a better life for the Chinese people, and expressing the expectations and blessings for building a better future for the world. In the peaceful atmosphere of the global celebration of the Chinese New Year, the appeal, influence and attractiveness of Chinese culture have been further enhanced. Ms. Chen Chunmei, Cultural Counselor of the Chinese Consulate General in New York, said.
As an important and unique cultural symbol of China, the Spring Festival is crossing time and space, crossing national borders, and resonating with different ethnic groups and cultures in the world.
Wang Jingbo/Wen