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Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

author:Red Star News

In the early morning of April 25, Xiao Zhan, who had been silent for a long time, released a new single "Point of Light", with the text: "Remember this past." Thanks to all the well-meaning criticism and correction, grow on the road. ”

Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

"Light Point" was simultaneously listed on the three platforms of QQ Music, Kugou and Kuwo, and sold more than 3 million copies in less than an hour. At 12:00 noon on the 26th, a set of data showed that the total sales of "Light Point" exceeded 25 million, and sales rushed through the 75 million mark, and this data is still rising. QQ Music alone has sold more than 20 million copies.

But today we found that in the Douban score of the single, Xiao Zhan's single score presented a "roller coaster" posture in just over a day, the score first rushed to 10 points, and soon after fell to 3.2 points, during which it rebounded to 6 points, and then fell to 5.7 points at noon today, Xiao Zhan's supporters and opponents are constantly joining this battlefield, resulting in a significant polarization of the score of the single.

Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

Shortly after the release of "Point of Light", the rating of Douban was 10 points, and soon after it fell sharply to 3.2 points, at this time there were 48322 people ratings, and the score dropped sharply in a short period of time, which showed that a large number of Xiao Zhan opponents rushed to Douban to give "Light Point" a star. However, soon the score of "Point of Light" rose to 6 points, and as of about 12:00 noon today, it dropped to 5.7 points, and the number of people participating in the rating at this time has exceeded 75,000, of which 54.5% have scored full marks, 30.3% have scored the lowest score, and 84.8% of the total number of people have evaluated the two extremes!

The comments below are even more drooling.

Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

Supporters believe that Xiao Zhan's voice is clear and clear, there is a very clean feeling, and the lyrics of the song "Point of Light" are also particularly good, giving us a positive energy now, worthy of our support and protection; R&B's transposition has certain requirements for singers, and Xiao Zhan's hard work and intentions in this song can be heard. And his voice is clean and warm, there is no lack of power, giving people a very gentle feeling, which is a very recognizable presence in the singer.

Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

Opponents believe that Xiao Zhan is a typical representative of the industrial assembly line products of this era's idol industry, just say that this song, can not hear any personality content, the melody is comfortable but immediately forget or even easy to be confused with a bunch of other songs, the lyrics are all clichés, in short, it is a collage of materials Ordinary production process qualified standardized products; I really bought to listen, simple traffic songs, no features ...

Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

Xiao Zhan, who thought that he had gradually stepped out of the "whirlpool center" of the previous network controversy, chose to quietly launch "Point of Light" in the middle of the night this time, and made a low-key "comeback". And the crazy support of fans made it difficult for him to keep a low profile, and "Point of Light" reached a peak in sales overnight. But this also triggered the dissatisfaction of the "anti-Xiao war group" some time ago, and rating the single was one of its expressions.

But if you look carefully at the positive and negative reviews of the song, most of them are irrational praise or depreciation. Valuable opinions are still too few, most of the reviewers are extremely emotional, and the content is not related to the song, but rises to the character and other arguments. The scoring war has a tendency to evolve into a war of words, and in terms of data alone, "Point of Light" is a phenomenal single this year, but the polarization debate around Xiao Zhan is too emotional and impetuous. Deviating from a song can bring some value in itself. (Chengfeng)

Edited by Li Xueli

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Behind the soaring sales and plummeting ratings of Xiao Zhan's "Point of Light", this is an emotional game

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