Speaking of Xiao Zhan, as we all know, he is the most representative top idol in today's entertainment industry, although Lu Han and Wu Yifan in previous years, including Wang Junkai, Yi Yanqianxi, Cai Xukun and others have also been top streams, but compared with Xiao Zhan in the past two years, it seems that there are still some fire conditions.
Since the launch of a "Chen Qing Ling" in the summer of 2019, Xiao Zhan has completely caught fire, even to the point of extreme exaggeration. If we usually have to observe the various popularity rankings of entertainment industry stars, we will know, but when it comes to voting and hitting the list, Xiao Zhan seems to always be ranked first.
From the perspective of personal Weibo data, Xiao Zhan's comments on each Weibo like and forward are all "100w+".
Even if we are not xiao zhan fans, after seeing these data, we will unconsciously feel Xiao Zhan's "fire". The real top of the entertainment industry may be Xiao Zhan's look. In short, if you look at the data traffic, then Xiao Zhan is the hottest male star in the entertainment industry today, and there is not even one of them.
In April 2020, Xiao Zhan released his first personal digital single "Point of Light", and then this song has continued to break sales records, so far, Xiao Zhan's "Point of Light" has sold more than 50 million copies, and sales have exceeded 150 million yuan!
A song sold 150 million, and Xiao Zhan also successfully broke the world record for digital album sales.
But when these eye-catching data are set aside, what is the truth behind it?
If we only look at sales, then "Point of Light" has sold 50 million copies so far, assuming that a fan buys one, it means that Xiao Zhan has 50 million live fans. However, Xiao Zhan's personal Weibo fans are only 28.82 million.
That is to say, Xiao Zhan's inference that he has 50 million fans is obviously wrong.
In fact, most celebrities' Weibo followers are doped with at least half of the water, so the reference value of Weibo fans itself is not large.
Next, let's look at Xiao Zhan's number of fans on the music platform, this data is relatively real. Take QQ Music, Xiao Zhan's fans are 3.307 million, while "Point of Light" has sold more than 44.65 million copies in Q Tone, if you average it, that is to say, a fan bought at least 13 copies.
Through the above set of data, I think we all understand that although Xiao Zhan's "Point of Light" has sold more than 50 million copies and sales have reached 150 million, in the end, the real number of buyers is only more than 3 million at most.
In other words, Xiao Zhan's sales data of "Point of Light" is just his fig leaf. Of course, even his fig leaf is smashed by more than 3 million fans with money, which is understandable.
In a word, we must admit that Xiao Zhan is very hot, but his fire has certain limitations. That is to say, his number of fans is not as exaggerated as we think, but at the same time, we must understand that the quality of his fans is extremely high, and he is willing to make data for him to hit the list day and night, and he is also willing to go crazy kryptonite for him.
Let's take the "old top stream" Jay Chou in the entertainment industry as an example, his number of fans on QQ Music is 25.435 million, but his last digital single "Mojito" has only sold 6.42 million at present, which is equivalent to 1 person for every 4 fans, which is obviously normal.
We did not criticize Xiao Zhan's fans for buying an average of 13 albums per person, but we advocate rational star chasing and consumption, otherwise when the future grows up and matures, they will regret the madness and irrationality of their youth. Share!