Sports Big Business No. 2803, welcome to pay attention to the leading sports industry information platform
Wen | Zhang Tan
Sports big business reporter
At 19:00 on February 6, the final of the 2022 Women's Asian Cup kicked off at the D.Y Patil Arena in New Mumbai, India, with the Chinese women's team playing against the South Korean women's football team. The last time the Chinese women's football team won the Asian Cup, it was back in 2006. After 16 years, the "sonorous rose" once again launched an attack on the Asian champion.
After taking a certain advantage in the opening, the Chinese team regrettably conceded two goals in the first half. In the second half, Shui Qingxia once again made a tactical adjustment with a clear purpose, and the Chinese women's football team scored two goals in a short period of time to equalize.
In injury time, in the face of the opponent's two shots that must score goals, the Chinese team's defense line made a series of magical blocks to continue the suspense of the game. In the 93rd minute, Wang Shanshan assisted Xiao Yuyi's anti-offside and successfully completed the kill, and the Chinese women's football team completed a 3-2 earth-shattering reversal after falling behind by 2 goals first!
The Chinese women's football team magically reversed the South Korean team 3-2 and won the Asian Cup
In the history of the Women's Asian Cup, the Chinese team began to compete in 1986, reaching the final and winning the championship on its debut. In the following seven tournaments, the Chinese women's football team completed the unprecedented seven consecutive Asian Cup championships, and later defeated Australia in the final of the 2006 Asian Cup to win the championship, which is the team with the most championships to date.
After defeating the South Korean team, the Chinese women's football team won the championship 9 times and once again broke the record number of asian cup wins!
From the Olympics to the re-election of Asia
Women's football regained the spirit of "sonorous roses"
Participating in the Women's Asian Cup, although there were frequent successes in the group stage and the quarter-finals, the attention of the Chinese women's football team at the beginning has not been high. It was not until the semi-final encounter with the defending champion Japan women's football team that it attracted widespread attention.
Facing the Japanese women's football team, ranked No. 1 in Asia, Wang Shuang was injured and absent from the pre-match training, which made the Chinese women's football team's platoon deployment choice stretched. But under the calm and calm command of coach Shui Qingxia and the unremitting struggle of female footballers, the Chinese women's football team has created a miracle of adversity! With a tear-jerking performance, the Chinese women's football team rushed to the top of the hot search list after the game, and the final also attracted great attention.
The Chinese women's football team magically reversed the Japanese women's football team in the semifinals
If you love football, then the Chinese women's football team suppressed the penalty to reverse the semi-final of the Japanese team, and the earth-shattering reversal of the Korean team's final, almost all of the exciting and tearful elements on the football field: the core absence, the strong suppression of the half, the first to lose the ball, and then the head coach equalized with the soldiers like a god, the blitzkrieg, the big counterattack of the united will, and finally turned the tide of the tide!
In addition to the use of techniques and tactics, the play of the players themselves, the head coach's evaluation of the situation on the field, physical control, Shui Qingxia also came up with a very high level of guidance.
The two goals of the Chinese women's football team in the semi-finals are both "TianJi Horse Racing" strategies, and at the moment when the opponent is the weakest, it will take out the most powerful strength of its own side to strike accurately. The substitutions in the game, many times clear thinking of the plan, to grasp the situation on the field. Even after the loss of the city gate before the end of the first half of the extra time, Shui Qingxia also showed a strong ability to resist pressure, calmly used troops, and the momentum was like a rainbow.
The Chinese women's football team magically reversed the South Korean team to win the championship
In the final against the South Korean team, in the case of two goals behind in the half, head coach Shui Qingxia was still calm and self-assured, judging the situation and using soldiers like gods. Each player who was replaced played a key role in the game and directly changed the trend of the game.
Having such a manager and such a player is indeed a blessing for the Chinese women's football team.
Just a few months ago at the Tokyo Olympics, the Chinese women's football team scored 6 goals and conceded 17 goals in three group matches, and the 2-8 defeat to the Netherlands created a tragic case. The Chinese women's football team with such results to the Tokyo Olympic Games is surprising, you know that in April 2021, the Chinese women's football team also relied on Wang Shuang's meikai twice, strongly eliminated the South Korean team and got the Olympic ticket.
After winning the championship, head coach Shui Qingxia was held aloft by the female footballer
Looking at the performance of the women's national football team in the past, perhaps the single game can be attributed to the manager factor and the state of the players, but it still needs to be recognized that from the long-term development of women's football, with the increasing perfection of women's football leagues in more and more countries, China's women's football team has gradually lagged behind. The huge gap gradually opened from the grassroots women's football team and the selection of materials, so that the Chinese women's football team shines with willpower, but also makes fans feel worried.
Although the national team is highlighted, the women's football league needs more attention
After the women's football team defeated Japan to reach the final of the Asian Cup, with the classic showdown screen hot search, it also triggered a new round of attention for women's football. But it is also worth noting that the attention of women's football is often limited to the moments of the national team's highlight performance. On weekdays, people's attention to women's football is very low.
2021 Women's Premier League rankings
Although there has always been a women's super league, the attention is still not the same as that of the Chinese Super League. Before the epidemic, the attendance rate of the Women's Super League was still far less than that of the Second Division, and the serious lack of exposure also made the commercial value of the Women's Super League bottleneck. After the epidemic, when football matches were empty, the development of the Women's Super League was more worthy of fans' attention.
The Chinese Women's Super League also had a dismal attendance before the epidemic
In fact, the lack of attention of the women's football league is not only a problem encountered in the development of Women's Football in China, but also a bottleneck in the attention of women's football development all over the world. For capital, it is not necessarily that as long as a large amount of money is invested in women's football, it will be able to achieve results. But in recent years, the major women's football competitions in Western Europe have gradually increased their attractiveness to capital.
The naming cost of the English Women's Premier League has reached the level of tens of millions of pounds per year, while the broadcast cost of the English Women's Premier League has reached the level of 15 million pounds per year. The total prize money of the women's Champions League has reached 28 million euros.
According to the "2020 Women's Football Report" jointly released by FIFPro and KPMG, in the past 15 years, although the amount of prize money for the Women's World Cup is still far from the Men's World Cup, it has climbed about 10 times in 15 years. The total prize money for the 2023 Women's World Cup reached around $60 million.
In the promotion of women's football leagues, whether it is the FA, UEFA or Barca, Chelsea, Juve and other women's football teams with outstanding performance, the strategies adopted include the team's frequent screen of women's football teams on social media platforms. Compared with intermittent attention, long-term implantation of attention can effectively retain the fan base.
Another phenomenon worth paying attention to is that women's football deepens its community, attracts more girls to join the women's youth training through continuous positive feedback, continues to pay attention to women's football events and development, and drives the attention of male fans around them.
To create differentiation, women's football should lead women's sports consumption
On the Internet, whenever the phenomenon that the Commercial Value of The Chinese Women's Football League is not as high as that of the Men's Football League has become the focus of discussion, public opinion will always believe that the Women's Football League should receive more attention and more support.
However, from a realistic point of view, most of the current women's football league games are free admission or the ticket price is very low, but the number of supporters is still very small. In addition to the need to deepen its own community development, the commercial packaging of women's football events and the development of surrounding commercials are still at a lower level than that of men's football leagues.
Because of the lack of media exposure, there is a lack of attention, a lack of potential consumers, and a lack of exclusive product development. Also lacking are related social media and commodity sales operations.
Wang Shuang and other well-known female footballers spoke on Weibo, pointing out the current situation of women's football professionalism. While constantly reminding Chinese fans, it is indeed expected to inject new vitality and turnaround into the development of women's football. No longer take the "ridicule of men's football" as the starting point, but gradually expand the group of people who really love women's football.
In terms of the spending power of potential audiences, women's football actually has a natural advantage - that is, today's women's spending power has increased significantly compared with the past, and in many countries, women's spending power even exceeds that of men.
In the process of commercialization of women's football in European countries, the difference with men's football is one of the obvious characteristics. As one of the largest women's professional events, women's football has a higher potential commercial value to lead female consumption and promote products for female customers.
iResearch released 2020
Research program for women's sports and fitness enthusiasts
With the improvement of the average income level of Chinese, more and more women pay more attention to the quality of life and physical health, and women's sports consumption has also become a new outlet for sports consumption.
When running, yoga, swimming, ball sports, outdoor cycling and other projects are increasingly growing, there is still a lot of room for growth in women's football. As the largest women's sports professional project, women's football events are expected to harvest more female audiences under the premise of ensuring exposure, gradually leading women's sports consumption, and forming a positive cycle of the industry.
Compared with individual and small ball events, football, as the world's largest sport, in addition to physical fitness, can also shape team spirit, as well as the tenacity of other sports that is more difficult to achieve.
Tonight, when the Chinese women's football team was magically reversed and countless fans were in tears, what everyone was touched by was this indomitable and desperate national spirit. It is also the most valuable wealth that Shui Qingxia and female football players bring to the women's football industry.
Note: The images used in this article are from the Internet