Xin'an Evening News Anhui Net Dawan News On the sixth afternoon of the first lunar month on February 6, 2022, the "New Atmosphere of the City of The Two Olympics - 2022 Chinese and Foreign Media Beijing Tour" hosted by the Beijing News Center entered the "Jingwei" immersive consumer experience space located on the second basement floor of the Wangfujing Department Store in Beijing - Heping Bureau, and 56 reporters from 36 media outlets experienced the most traditional Beijing culture at the latest cultural landmarks.
Old Beijing "fireworks" steaming
Stepping into the peace bureau, it is as if "crossing" back to the city of Beijing half a century ago, the window of the Dabei Photo Studio displays old photos, fixed a smile, recording the light and shadow of the years; in front of the game console on the street corner, someone is experiencing the games played by his parents when he was young, reminiscing about the "story of time"; the counters of the shops in the persuasion field are filled with "figs", "jumping candy" and "talking Meidan", which are the childhood memories of countless Beijingers; the Dongfeng 1957 train is quietly stopped, and the broadcast of the conductor is haunting the ears Hutong is one of the most distinctive elements of old Beijing, with the 28 bicycles leaning on the side of the road, the bird cages hanging in a row on the wall, and the letter boxes in front of every household, restoring the most authentic and warm old appearance of Beijing. More than 2,400 square meters of space, a grass and a tree, a brick and tile, a teapot, a pair of sneakers, all reflect the unique nostalgia of Beijing.
Journalists walked through the streets and alleys decorated with red lanterns, full of New Year's "fireworks" rushing in, "in the 1970s and 1980s" in the Beijing well life, reporters enjoyed the unique Beijing style, felt the essence and beauty of traditional Beijing culture, and took photos one after another. It is reported that as an innovative landmark for the high-quality integration of business, culture and tourism, the Peace Bureau is the first in Beijing, and has become a Business Card of Wangfujing commercial culture and a well-known Internet celebrity punch card landmark with Beijing taste, cultural charm and fashion sense, and continues to lead the new wave of Beijing play.
The inheritance of "craftsmen" in old Beijing
In addition to the scene setting, the Pingjing Bureau also "Crouching Tiger, Hidden Dragon", calligraphy seal carving, sugar blowing people, weaving brown weaving, shadow puppetry and other traditional arts of the craftsmen each "with special skills", among which also hides the inheritors of intangible cultural heritage. Zhang Cunsheng, the heir of the brown weaving art, took less than 1 minute to weave the palm leaf into a small grasshopper with yellow and green, flexible and simple, and when the reporter received it in his hand, it was slightly trembling and vivid, attracting many tourists to stop and watch from a distance.
In the hands of kong lujun, the sixth generation of "sugar man holes", the syrup made of yellow rice and malt can change into thousands of forms, a long sugar tube is sent to the mouth, and all kinds of cute small animals such as mice, chickens, and puppies are quickly formed, which is cute. In addition, there are many intangible cultural heritage techniques such as the traditional art shadow puppetry with a long history and "grounding gas", the highly aesthetic Chinese calligraphy, the Chinese seal carving with stone as the material, the carving knife as the tool, and the Chinese character as the appearance, which make the viewer dazzled and breathtaking.
The "good taste" of old Beijing can't stop
Boiled, fried liver, fried sauce noodles, the smell of fresh and attractive; peach crisp, beef tongue cake, lotus crisp, food teeth and cheeks fragrant, tourists in the Peace Bureau can become a gourmet, enjoy the "old Beijing on the tip of the tongue". It is worth mentioning that "fruit" is naturally indispensable in the Peace Bureau, which is also the origin of the name of "Peace Bureau". During the Tang and Song dynasties, dim sum was also called "fruit", and in old Beijing there was also a name such as "fruit bureau". On the basis of combining traditional crafts and promoting traditional culture, Heping Ling Bureau has hatched new consumer brands such as the old Beijing dim sum of the Ping bureau, the "Eight Views of Yanjing" series of Jingchao tea, and the "Hutong Shokou" Jingchao noodles, constantly presenting a more innovative taste of Beijing.
Through the collision of tradition and innovation, Heping Bureau has created a cultural and commercial space integrating national trend retail, Beijing-style cuisine, and old Beijing cultural and creative experience, promoted the integration of culture, commerce and tourism, introduced new forms and vitality into Beijing's traditional culture, and given new scenes and new formats to the Wangfujing commercial district, which has become a useful attempt in Beijing Dongcheng District in promoting the construction of "two districts" and the construction of an international consumer center city.
Xin'an Evening News Anhui Network Dawan News reporter Li Yanran Xu Haiyan reported from Beijing
Editor: Lei Song