Zhongxin Finance, February 6 (Zuo Yuqing) What kind of sparks will collide when the goods hit the meta-universe?
Limited time limit release, sale is sold out... This year, a special cultural and creative product has become a new favorite in the New Year market. Different from traditional cultural and creative products, this "new favorite" can not only be directly viewed on the mobile phone, but may even make people "get rich overnight"!
What exactly is it "sacred"?
The digital collection has a strong "New Year's flavor"
"It's a pity I didn't get it." Kobayashi (pseudonym) told China News Finance that she had set an alarm the day before Chinese New Year's Eve Night, but still could not grab the digital collection "The Head of the Tiger in the Yuanmingyuan" from the Poly Art Museum that day. "It is quite novel to see that the tiger head is not only an important cultural relic of the Yuanmingyuan, but also just caters to this year's zodiac, which feels very collectible."
The limited edition digital collection "Head of the Tiger in the Yuanmingyuan" is sold out.
What exactly is a digital collection that needs to be snapped up at regular intervals?
According to reports, this is based on blockchain technology, encrypted by digital means, and a unique "digital certificate" is produced for digital paintings, videos, music, 3D models and other works of art or goods, making digital cultural creation a special "collection" with unique experience and collection value.
In 2021, rubbing the heat of the meta-universe, digital collections are gradually becoming popular, and major Internet companies such as Ali, Tencent, JD.com, and Netease have laid out and developed a series of digital collection distribution platforms, covering art, games, tide play, public welfare, intangible cultural heritage and other fields.
On the occasion of the New Year of the Tiger, the digital collection is more intensively interacted with the "Tiger", revealing a strong "New Year's flavor": in addition to the head of the tiger in the Yuanmingyuan, the digital collection related to the "Tiger" also includes the Tiger Lock of the National Museum, the Copper Of the Four Tigers of the Hunan Provincial Museum, the Wrong Gold, Silver and Bronze Tiger Devouring Deer Screen seat of the Hebei Provincial Museum, the "White Tiger ten gods of war" series of the Gansu Provincial Museum, and the Shenyang Palace Museum has released the "New Year Nafu Digital Ruyi" series.
"Flying in the sky with dreams, the dragon and the tiger step together to welcome the spring." In order to commemorate the first "Chinese Year in Heaven", China Aerospace Culture and Creativity has also recently launched a digital collection of 10,000 copies, "Space China Year" and "Tianhe Core Module Digital Space Station", which are sold simultaneously on a trading platform.
China Aerospace's limited edition digital collection, The Year of Space in China, is sold out.
Zhongxin Finance noted that the prices of these digital collections vary, ranging from tens of yuan to hundreds of yuan, but they have all been shown to be sold out.
Can you "get rich overnight"?
Why snap up your digital collection? Unlike Kobayashi's "novelty", many people who have long paid attention to the digital collection are looking at the appreciation space of the collection. In fact, before the release of "Yuanmingyuan Tiger Head", some people "predicted" that the collection would become a hot topic for a long time in the future, and when the Tiger Head Statue was sold out and had not yet ushered in the opening of the gift, there was already a demand for purchase on the second-hand platform.
Buyers' expectations of appreciation are not unfounded. In June 2021, Alibaba and the Dunhuang Academy of Fine Arts launched the Dunhuang Feitian and Nine-Color Deer Payment Code Skins, both of which were limited to 8,000 copies. Subsequently, the two skins, which were priced at only 10 points + 9.9 yuan, were resold at a high price on idle fish, and even once speculated to 1.5 million yuan, and finally were urgently removed from the shelves.
A digital collection on an auction platform.
The price of Dunhuang Feitian's once "Feitian" undoubtedly moved many onlookers. However, compared with targeted collections, many people are still in a state of confusion when it comes to buying digital collections. "I grabbed a bunch of them, and I don't know what the use is." It has become a true portrayal of many buyers.
"The value of digital collections is primarily determined by IP value and scarcity." An industry insider said this. However, at present, the domestic digital collection market is still in its infancy, and it is still unknown whether the buyer will become a "leek" or a "winner".
Zhongxin Finance noted that many digital collection distribution platforms have restricted the resale of collections, and even if they are transferred, they have to wait for 180 days. In the purchase instructions, the platform also specifically calls on buyers not to resell and speculate. (End)