Different from the Summer Olympic Games, the opening ceremony of the Winter Olympic Games is held outdoors at night, which requires the opening ceremony clothing of the Olympic delegations of various countries to be both "cool", but also cold and warm, not "cold", which naturally becomes the top "show" for major fashion sports brands to display design and technology. Want to know the cutting-edge outdoor trends and wearing directions? Let's take a look at what the Delegations of the Winter Olympics from all over the world will wear to the "Bird's Nest"!
United States
Ralph Lauren Ralph Lauren
Since the 2008 Beijing Olympics, Ralph Lauren has been the official partner clothing brand of the U.S. Olympic Committee. At the Beijing Winter Olympics, Ralph Lauren carefully designed costumes for different scenes, among which the opening ceremony appearances were different in terms of clothing, male athletes will wear white jackets decorated with red and blue blocks, and female athletes' tops will be mainly navy blue, and they will wear the same color knitted hats and gloves, as well as special masks to participate in the opening ceremony.
It is worth mentioning that the opening ceremony costume of the American team is equipped with Ralph Lauren's most cutting-edge "Intelligent Insulation" technology, which can be used to adapt to colder temperatures by expanding and forming a layer of insulation without using external power supply, and a single garment can seamlessly transition from an indoor environment to an outdoor environment across three seasons.
Snowboarders Jamie Anderson, Shaun White
The closing ceremony apparel was unisex, including buffalo plaid hooded down jackets, wool pants and tights for men and women, as well as gloves, boots and other items made of sustainable materials, down jackets, boots and gloves made of recycled polyester, while turtlenecks and hats were made of certified U.S.-made wool. A fashion brand with more than 50 years of history, Ralph Lauren has achieved the perfect balance of stylish design, practical functionality and cutting-edge technology.
Canada
Lululemon
Many people only know that Lululemon is a sports brand that is loved by girls in recent years and started with yoga clothes, but they do not necessarily understand that it originated in Canada, and people also do outdoor clothing. Lululemon, who has just reached a cooperation with the Canadian Olympic Committee, brought different costume designs for the opening and closing ceremonies to his country's Winter Olympic delegation.
Among them, the opening ceremony costume is mainly red, the top is a parka coat, equipped with a strap for easy carrying at high temperatures, and the bottom is equipped with two kinds of sweatpants with print and without print.
The closing ceremony costume is also a match between parka coat and jogging bottoms, the color is changed to off-white, the iconic Canadian maple leaf pattern is modified and printed, and there are matching scarves, gloves and other accessories. Let's say that Lululemon's catalogue should be the most artistic among the delegations of various countries - after all, the model who appeared on camera is a professional athlete of the Canadian figure skating team.
Japan
DESCENTE Desante
As a high-end sports brand that originated in Japan and focused on ice and snow for nearly 70 years, DESCENTE has maintained long-term cooperation with many of the world's top ice and snow teams, and many ice and snow national teams from Switzerland, Germany, Canada, Spain and other ice and snow teams will play in decent at the Beijing Winter Olympics. At the opening ceremony, the Japanese Winter Olympic delegation "TEAM JAPAN" will wear DECENT costumes, which is the second time that DECENT has provided official sportswear for the Japanese Olympic and Paralympic delegations after the 2014 Winter Olympics in Sochi.
DESCENTE's official sportswear offerings to TEAM JAPAN cover down jackets, stretch jackets, T-shirts, cold hats, face protectors, gloves, backpacks, etc. Among them, the down jacket and jacket are mainly red as a whole, and there are DECENT and "TEAM JAPAN" LOGO on both sides of the chest, and the "TEAM JAPAN" on the back also prominently indicates the identity of the delegation.
Korea
The North Face 北面
The North Face is a partner of the Korean Olympic Committee, and this time launched three official sportswear for the Korean delegation of the Beijing Winter Olympics: among them, the white collar suit continues the design of the 2020 Tokyo Olympic Games medal dress, and the red and blue colors of the Korean flag are transformed into stripes symbolizing speed and strength; the other red and black down jacket is very ordinary, just adding the Korean Olympic Committee LOGO; it is also more distinctive, which draws the mountains and rivers of South Korea on it. The appearance is acceptable.
Switzerland
Ochsner Sport
Ochsner Sport is an up-and-coming sports brand from Switzerland. Switzerland is the "Ice and Snow Brigade" that ranks 8th in the overall list of gold medals in the previous Winter Olympics, and this is the first time that the Swiss Olympic delegation has participated in the Winter Olympic Games wearing a local brand.
Ochsner Sport's Swiss delegation costumes are dominated by different saturation shades of red, representing Switzerland, and one of the most striking is a windproof jacket that deforms the white cross on the Swiss flag into a vertical strip and embellishes it in the center.
United Kingdom
Ben Sherman
This may be a brand that people are not very familiar with, I just talked about Mod culture a while ago, and Ben Sherman is the grandmaster of the 1960s Mod style, influencing almost all british brands that have followed. Ben Sherman started by making handicraft shirts, sewing methods were influenced by sharp and chic Italian styles, and the beautiful Ben Sherman shirt was also one of the necessities of mods in that era.
At this Winter Olympics, Ben Sherman's opening and closing costumes for the British delegation also have a strong British style. The top includes a dark blue woolen coat lined with cashmere and a British "rice flag" pattern sweater, which fully guarantees the warmth effect while the gentleman's taste is full; the bottom is dark gray casual trousers, with leather shoes, cold hats, scarves, gloves and other items and accessories, everywhere you go, you have a pure London style.
Skier Katie Summerhayes shows off the closing ceremony costume
France
Le Coq Sportif French Rooster
Le Coq Sportif (commonly known as the "French Rooster") is a century-old fashion sports brand originating from France, as a partner of the French Olympic Committee, this time based on the French flag red, white and blue as the base, designed the official clothing of the 2022 French Winter Olympics delegation.
The top is a sports jacket, red, white and blue are gathered at the neckline, and the large color block stitching is very conspicuous. What is more interesting is the LOGO on the chest, which is Le Coq Sportif's "rooster", and the French Olympic Committee's new "holy turkey", the two "Gaulish roosters" are located on the left and right, which can be described as complementary.
Germany
adidas Adidas
After a long period of COVID-19, both adidas and the German Olympic delegation felt they needed some "rebellious optimism", so they designed the team's costumes for the Winter Olympics on the theme, including red long-sleeved T-shirts with long and short sleeves, black sports coats stitched with fluorescent green and yellow blocks, down jackets and mid-length down jackets, cold hats and other items.
Because this year is the Year of the Tiger in China, and the "tiger" is symbolized by black in German culture, this clothing series is dominated by black; the bright combination of fluorescent green represents optimism, courage and strength.
Italy
Armani Armani
At last year's Tokyo Olympics, armani's white appearance dress with a circular Italian flag on it was very conspicuous, but by the Beijing Winter Olympics, armani did not play a better design idea, just used a decent blue and black color scheme - without the armani and the Italian Olympic Committee logo, you can even boldly doubt whether it is an ordinary middle school uniform.
Sweden
Uniqlo
Sweden and UNIQLO can be described as a pair of very similar temperaments: Uniqlo entered Sweden in 2018, and in 2019, it began to cooperate with the Swedish Olympic Committee to jointly develop the LifeWear sportswear collection with Swedish professional athletes and sports teams.
Sweden's natural environment is beautiful, sustainable development is at the world's leading level, which is also very much in line with LifeWear's concept of environmentally friendly life, incorporating a large number of recyclable materials and environmental protection technology, the design style of simple and bright Olympic clothing, debuted at the 2020 Tokyo Olympic Games, it left a deep impression.
At the Beijing Winter Olympics, UNIQLO's official costume for the Swedish delegation continued the minimalist style, and the opening ceremony costume was a pure blue and blue black stitching two down jackets with bottom black sweat pants, after all, blue is the representative color of Sweden (refer to IKEA). Including some other ski uniforms also use a simple solid color collocation, which can be said to be very "Uniqlo".
Finland
ICEPEAK
ICEPEAK is a century-old outdoor sports brand originating from Finland. In China, the brand is well known for skiing equipment, and even sponsors 6 national ski teams, including the national team of freestyle skiing U-shaped venues.
The Beijing Winter Olympics is ICEPEAK's second official outfit for the Finnish Olympic team after the Tokyo Olympics. The clothing is dominated by cool grey and classic Finnish colors of white and blue. Selected from high-quality wool fabrics and warm lamb wool, it combines chicness and warmth.
Australia
Carbon
Karbon is a relatively high-end Canadian skiing brand that has been providing official clothing for the Australian Winter Olympic delegation since the 2006 Winter Olympics in Turin.
The opening ceremony costumes they unveiled this time featured a conspicuous camouflage green and a golden yellow on the zipper, symbolizing Australia and olympic gold medals. To withstand the harsher winters in Beijing than at the same latitude, the garment also has BUILT-in USB electric heating.
In addition, the Australian Olympic Committee has also partnered with its own fashion brand Sportscraft to launch the official formal dress of the delegation. Sportscraft was founded in 1914 and this Winter Olympics is also the ninth time the brand has launched official formal wear for the Australian Olympic delegation.
In addition, some of the details of the clothing also reflect the brand's ingenuity: the names of Australian athletes who have participated in the Winter Olympics since 1936 are printed on the lining of the clothes, and the 15 athletes who won gold medals are printed in gold letters.
Russian Olympic team
ZASPORT
The fighting nation's own sports brand was founded by Anastasia Zadorina, a 33-year-old emerging Russian female designer , a designer who, according to public information, is a senior official of the Russian Federal Security Service, so the brand has won many government procurement projects and has reached an eight-year cooperation with the Russian Olympic Committee since 2017.
Punished for doping at the Sochi Winter Olympics, the Russian delegation could only compete under the name of the "Russian Olympic Team". Reflected in ZASPORT's official Olympic costume design, the Russian flag and the word "RUSSIA" cannot appear.
But that didn't stop the designer from completing the stunning design: the shading of the down jacket is a National Geographic puzzle of Russia, from which you can see a number of natural landmarks including the Coastline of Sochi, Lake Baikal, etc.; the white, blue and red irregular stripes on the sleeves subtly present the Russian flag, and the dragon-shaped shading on the long-sleeved sweatshirt is full of Chinese elements.
China
ANTA
At the end of the book, some people must have questioned, what about China? As we all know, we Chinese have a deep Olympic complex, so the opening ceremony costumes of each Chinese Olympic delegation can become a hot topic of discussion - perhaps to satisfy everyone's appetite, as an official partner of the Chinese Olympic Committee, ANTA has not officially released the opening ceremony costumes of the Chinese delegation so far.
Chinese delegation at the opening ceremony of the 2018 Winter Olympics in PyeongChang
However, at the 2018 Pyeongchang Winter Olympics, as well as on many official occasions before the games, Chinese Winter Olympic athletes wore ANTA long down jackets printed with the national flag, so we have reason to predict that at the opening ceremony of the Beijing Winter Olympics, the appearance of the Chinese delegation will continue the simple and bright long down jacket design. So, stay tuned!
Well, the above is the appearance of some important delegations at the opening ceremony of this Winter Olympics, I don't know how do you compare and evaluate it? There is a phrase in English called "The better you feels, the better you performs" which can be understood as Chinese "if you want to do good, you must first use it", and good equipment is the guarantee of good performance. I hope that athletes from all over the world can compete in demeanor and level, especially the Winter Olympic athletes of the Chinese delegation, and cheer up!
Source: SOOZY Plastic Most