On April 16th ~ 22nd, during the high-profile 2024 Guangdong Fashion Week - Spring "New Quality Productivity" theme exhibition, as the designated smart retail solution provider of Guangdong Fashion Week, Hengkang Technology brought its "Digital Intelligent SAAS Service Platform for Brand Chain Retail Enterprises" to the event, demonstrating the deep integration of the fashion industry and technological innovation, and providing a strong impetus for the digital transformation of the clothing industry.
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Build a digital and intelligent SAAS service platform for retail enterprises
Help the garment industry glow with new quality productivity
Since its establishment, Hengkang Technology has been focusing on providing the most professional and comprehensive enterprise digital and intelligent solutions for chain brand retail enterprises, empowering physical retail enterprises. After continuous business upgrading, multi-dimensional ability improvement of products and technologies and the precipitation of experience in the retail industry, Hengkang Technology has built a professional digital and intelligent SAAS service platform for brand chain retail, which fully integrates retail POS, store management, small program mall, member operation, intelligent shopping guide, inventory management, commodity planning, intelligent matching and other systems and applications into a one-stop service platform, and opens up commodities, prices, inventory, transactions, Customers and other multi-dimensional data, using the SaaS model that can be customized, rentable and purchasable to provide services, provide enterprises with one-stop new retail, omni-channel, commodity operation, ERP solutions and innovative applications, help small and medium-sized enterprises in different industries, large group enterprises flexibly choose standardized or personalized digital intelligent solutions and products, respond to the development needs of enterprises with multiple brands, multiple formats and multiple organizations with a variety of product portfolios, and be more flexible and highly adapted to the digital and intelligent upgrading needs of enterprises.
Ruilu Smart Retail
Yima omni-channel business middle platform
Through the integration of internal and external resources, Hengkang Technology's brand chain retail digital intelligent SAAS service platform has formed a full-link solution of "Ruilu Smart Retail", "Yima Omni-channel Business Middle Platform", "Hengkang Cloud ERP" and "Jixiang Intelligent Commodity Management", digitally empowering the front, middle and back offices, building a digital system of goods, and continuously strengthening the refined management of "people, goods and places".
In terms of "field", through the retail management of Hengkang Technology, the sales, operation, management and other business processes of physical stores are optimized, the mobile operation ability of stores is improved, and the management efficiency of stores is improved. Convenient shopping experience, extend the reach and service scope of enterprises, and improve business performance.
In terms of "people", Hengkang Technology realizes omni-channel integrated user operation, and through big data interpretation and perception of consumer behavior and market trends, enterprises can more accurately meet consumer needs to optimize brand positioning, product structure and pricing strategy. Through membership management, intelligent shopping guide and other systems, we can efficiently reach consumers, realize precision marketing for different groups of people, meet the shopping needs of consumers to the greatest extent, ensure the improvement of customer experience and brand loyalty, so as to effectively reduce the overall marketing cost, maximize marketing benefits, and provide strong support for enterprises to build a new engine for performance growth.
In terms of "goods", Hengkang Technology has created an intelligent commodity management system for retail enterprises through "Jixiang Intelligent Commodity Operation", covering all aspects from commodity planning, selection, ordering, distribution, replenishment, commodity allocation to warehouse management, etc., through cloud computing and big data technology, to realize the digital operation of commodities, integrate and optimize the commodity management process, improve the operational efficiency and management level of commodities, and reduce enterprise inventory. At the same time, the system can also help enterprises dig deep into the value behind the goods, discover new growth points, and inject new impetus into the sustainable development of enterprises.
Jixiang intelligent commodity management
In the past ten years, Hengkang Technology's digital and intelligent solutions have been recognized by major customers in various industries, and in the past ten years, it has successfully empowered many well-known brands such as YYSPORTS, JOEONE, 361°, URBAN REVIVO (UR), Dr. Jiang Children's Shoes, Foot Fitness Shoes for the Elderly, Kaile Stone, Fangsuo Bookstore, Pregnancy and Infant World, etc., and the service scope covers clothing, mother and child, bookstore, home furnishing, beauty industry, 3C, Department stores and other industries have successfully provided new retail solutions for nearly 100,000 physical retail stores, injecting strong impetus into the future development of the brand retail industry.
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Winning awards to highlight the influence of the industry
During the exhibition, Hengkang Technology's booth attracted the attention of many industry experts and enterprises. Many participants stopped to discuss the application prospects of digital and intelligent transformation in the apparel industry. The staff of Hengkang Technology also enthusiastically introduced the core concepts and practical cases of its solutions to the visitors, demonstrating its strength in promoting the digital and intelligent upgrading of the fashion industry.
In addition, Hengkang Technology also joined hands with Guangdong Clothing and Apparel Association to carry out a theme salon at the Mowei Universe Art Center in Sihai City, with the theme of "Focusing on Digital Intelligence of Commodities and Getting Out of Growth Anxiety", sharing practical cases of commodity operation and management, and combining the digital and intelligent operation system to create intelligent commodity management scenarios, and presenting practical digital intelligence dry goods to the guests to cope with growth anxiety and expand business opportunities. This salon activity also promoted the exchange and cooperation between various fashion industry enterprises, and jointly explored the digital and intelligent development of fashion industry brands.
Hengkang Technology has made remarkable achievements in the field of digital intelligence in the apparel industry and has been widely recognized by the industry. At the Guangdong Fashion Week Fashion Awards Ceremony on the 22nd, Hengkang Technology won the title of "Digital Intelligent Solution Service Provider for Smart Retail Commodities" for its outstanding innovation ability and outstanding contribution in the field of smart retail. This honor is not only an affirmation of Hengkang Technology's work, but also further enhances its popularity and influence in the industry.
In the future, Hengkang Technology will continue to deepen the field of smart retail, continuously innovate products and services, provide more intelligent and digital solutions for brand chain retail enterprises, and help the sustainable development of China's fashion industry and retail industry.