Torch relay logo
The design concept of the Torch Relay logo of the Beijing 2022 Winter Olympic Games mainly includes: disseminating the Olympic spirit, highlighting that the modern Olympic movement is highly consistent with the concept of a community with a shared future for mankind in terms of values, publicizing the Olympic concept of "green, sharing, openness and integrity" of the Beijing Winter Olympic Games, transmitting dreams and passions, stimulating the enthusiasm of the broad masses of the people for ice and snow sports, displaying China's excellent traditional culture and the spirit of the times, and further enhancing national pride and cohesion.
The creativity comes from the "golden phoenix" and "fire pattern" in traditional Chinese culture. "Phoenix" is a sacred bird in ancient Chinese legends, often used to symbolize auspicious rui, implying auspicious harmony and peace in the world. The rebirth of the phoenix in the fire also means endless life and enterprising revival. "Gold" symbolizes shine, brilliance, and light, representing supreme glory. The fire pattern is the product of the intermingling of material and spirit in the life of the ancient Chinese ancestors, and contains a strong vitality. The spirit of self-improvement of athletes is the courage to overcome difficulties, the determination to challenge life, and the strength to face life. The fluttering dynamic silk and tinder blend and echo, the fluctuations are like the Great Wall of China, and the modeling techniques are integrated into the art of calligraphy. The creative method continues the characteristics of the emblem of the Winter Olympic Games and reflects the unity of the graphics of the emblem.
Tinder lamp
The idea of the Torch Relay Tinder Lamp of the Beijing Winter Olympics originated from the "first lamp in China" - the lamp of the Changxin Palace of the Western Han Dynasty. Changxin Palace lamp is more than 2,000 years ago, the Western Han Palace lamp, the shape is light and gorgeous, the design is clever and environmentally friendly. "Long faith" is an eternal belief, representing people's pursuit and yearning for light and hope. The flying red ribbon surrounds the top of the tinder lamp, which is unified with the visual image of the torch "flying", symbolizing the Olympic passion of hard work. The square circle nesting symbolizes the round place of the sky, and the silver metallic luster and the crystal clear glass contrast, expressing the perfect fit between the excellent traditional culture of the Chinese nation and the Olympic spirit.
Ritual Tinder Table
The Design Concept of the Tinder Terrace of the Beijing Winter Olympics Ceremony is based on the concept of "Bearing the Heavenly Carrier", and the creative inspiration comes from the traditional Chinese bronze ceremonial vessel , zun, and the styling style is in harmony with the torch and tinder lamp. The ritual tinder table adopts the curved shape of the zun and the pedestal is calm, symbolizing "all things on the ground". The top stretches wide, symbolizing the welcome to the olympic flame of purity. The auspicious cloud pattern gradually turns into snowflakes from the bottom up, symbolizing the spiritual inheritance of the "City of Double Olympics". The red ribbon flutters and wraps upwards, in harmony with the torch design. The colors of red and silver symbolize the fusion of tradition and modernity, technology and passion.
Torchbearer uniform
Torchbearer uniform design elements include the Olympic Five Rings logo, the torch relay logo, and the core graphics of the torch relay landscape. The full uniform includes clothing, knitted hats, headbands, gloves and sneakers. Color selection, the main color is taken from the red and yellow colors of the flame, and on the basis of the main tone of white, the color of Chinese red is highlighted, and lined with yellow, reflecting the characteristics of the torch relay of passion, enthusiasm and celebration, and the red line from the cuff, the side to the sole of the foot is docked with the torch into a complete line, forming a sense of movement, fully displaying the torchbearer's high posture of chasing forward.
For more information, stay tuned to the Winter Olympics.
Client The Winter Olympics
Edited by Han Ye
Process Editor Wu Yue