introduction
With the development of the mainland automotive industry, many domestic brand cars have come out. Nowadays, the mainland's domestic automobiles are developing rapidly and are also recognized by the mainland people, and the purchase of domestic cars in the market is increasing year by year.
Among them, there are many excellent domestic brands, but there are also some brands, which have been eliminated by the times from prosperity and decline, and finally have to face the fate of bankruptcy - the youth car "scenery is no longer"? Once sold 2 million units, now the debt is liquidated by bankruptcy.
To say why domestic cars can attract consumers, we must understand the three major pieces of these brands of cars. In this regard, these companies have updated their technology and invested in research and development. Domestic cars pay more attention to the improvement of quality, especially in the engine related technology, they optimize the performance, so the technical content of domestic cars is almost on par with many foreign brands, of which THE MORE POPULAR IS BYD. With the rise of domestic vehicles and the current development of the new energy market, domestic cars have ushered in a wave of orders. Compared with the prosperity of other companies, this company fell into a dilemma and eventually collapsed, and could only choose bankruptcy liquidation. This automobile company is Youth Automobile.
When it comes to Youth Cars, many slightly older people have heard that 20 years ago, Youth Cars were thriving in the market with their own innovative technology. Youth Automobile, which specializes in luxury buses and has established a firm foothold in China, thought that this company could be as good as other domestic companies, but this is not the case. Instead of being an example of failure, as people predicted, the youth car became. In the next ten years of development, Youngman Automobile did not come up with the technology he said, and the technical content of his products was also unremarkable, and there was no real material.
What makes consumers even more dissatisfied is that instead of recognizing the reality and trying to improve its technical content, Youth Automobile began to draw a big pie to attract consumers through the promotion of its own concept. In the end, the failure of youth cars was not unexpected.
The founder of Youth Automobile is Pang Young, who once made the youth car rise rapidly with the Series of European Stars, but eventually brought down the Youth Car and made himself infamous. Everyone should have heard of a person, this person uses "PPT to build a car", which is still a classic joke in the mouth of people in the car industry, this person is Jia Yueting. Compared with Jia Yueting Pang Youth, it is more disgusting, why is it so, Jia Yueting's approach is to scare investment institutions, while Pang Youth is fooling many provincial and municipal government agencies, as well as the majority of consumers.
This kind of behavior has caused serious dissatisfaction from all sides, and it can be said that the final bitter fruit is also self-inflicted. But since Pang Qingnian was once able to succeed, he must be capable, so what made Pang Qingnian fall to this point? Pang Qingnian was once a young man with lofty ideals, because of his family situation, he dropped out of school since he was a child, and when he was young, in order to support his family, he could do any job. After several years of work, he already had a savings, and Pang Youth began his entrepreneurial career.
In 1979, Pang Qingnian took the funds he had accumulated in previous years and personally founded a plastic bag manufacturing factory. This was the first step he took in his entrepreneurship, and this step also allowed him to reap 1 million in revenue. Then he began to expand his investment, expanded his business scope to the production of bicycle tires, and formed a cooperative relationship with major brands such as Shanghai Permanent.
In 1992, Pang Qingnian set his sights on the bus industry, and in this year Pang Qingnian invested all his funds to acquire Jinhua North Fulai Automobile Factory for 120 million yuan. This time Pang Youth did not make sufficient preparations, due to the backwardness in technology and models, Pang Youth's bus could not be sold, so he had to import models and technology from foreign countries. The high cost has plunged Pang Qingnian into a continuous loss, Pang Qingnian insisted on seven years, and the company is already a building that will fall.
In 1999, in order to save the company, Pang Youth traveled to Germany with several employees, and finally reached an agreement with the German company Neoplan. He obtained technology from Germany and saved the soon-to-be-bankrupt Fulai Automobile Factory, and in 2001 Eurostar entered the market, making Pang Qingnian, who was about to go bankrupt, become a celebrity in the industry. This year, the sales of Eurostar luxury buses reached 2 million units and accounted for most of the market share in this field.
At this time, Pang Qingnian decided to invest in the field of passenger cars, and Guihang Youth Lotus Automobile came out. Pang claims to be using British technology and brands, but in fact, these technologies come from Malaysia. In 2008, after the first product came out, the benefits were not as good as he thought, and eventually Young Lotus withdrew from the market.
Since then, Youth Auto has begun to draw a big pie to the government, but in order to solve the problem of its own shortage of funds, it has successfully defrauded hundreds of millions of funds. But in the end, the transaction with Saab did not go smoothly, and the 100 million euro deposit paid by Youth Automobile could not be recovered, and Youth Automobile was devastated.
Because the deposit could not be recovered, the funds raised from all parties could not be repaid, coupled with the failure of the acquisition plan, Pang Qingnian entered the list of untrustworthy people, and finally in 2017, Young Lotus Motors declared bankruptcy. Pang Qingnian, who wanted to return to the bus business, also ended in failure. Forced to helplessly in 2019, Pang Youth launched a new concept - water hydrogen vehicle project, this news was issued, which attracted the ridicule of many netizens, and it was this incident that exposed Pang Youth's Laodicean, and his arrears to local governments were displayed in front of the world.
epilogue
In the end, this "lao Lai" was punished by the law, and its companies were forced into bankruptcy liquidation, and Youth Automobile was unable to return to heaven. Like Pang Qingnian, entrepreneurs who will stop at nothing for the sake of profit will eventually be eliminated by the times, and such a person is really ridiculous and hateful.
Today's topic: Another domestic car bankruptcy! Luxury cars that once produced and sold 2 million yuan were reduced to old lai due to the acquisition of foreign license plates