Leaving the excavator, he became a ski instructor

Economic Observation Network reporter Wang Yajie In July 2021, Dazhuang opened an excavator.

With the characteristic roar of the machine, his summer income climbed.

Jump off the excavator and turn into November.

Da Zhuang stepped on a snowboard, put on a ski suit, put on glasses and helmet, stepped into the Beijing Nanshan Ski Resort, transformed into a ski instructor, and threw himself into this grand snow season.

With the upgrading of consumption, the domestic ski industry continues to heat up, according to ISPO Beijing in 2017 released the "China Ski Industry White Paper", it is expected that the domestic ski population penetration rate will reach 2% in 2022, there will be 26 million ski population, when the average annual market size of the ski industry consumer end will approach 30 billion yuan.

This brings opportunities to Dazhuang.

His winter, began.

50% of the venue fee

Open the board.

Past the crowded ski enthusiasts, Da Zhuang came to the door and waited for the first skier of the 2021 snow season.

He opened his mobile phone, checked his previous transfer records, the first thing that caught his eye was the 3,000 yuan deposit transfer, as a contracted coach of Beijing Nanshan Ski Resort, he needed to sign a contract with Beijing Nanshan Ski Resort in the name of the company, and the 3,000 yuan deposit was the entrance fee for signing the contract.

"What do you learn today?"

In the face of the student's question, Da Zhuang immediately responded: "Push the slope forward and backward." "Carrying a ski and walking on a magic carpet (a means of transportation for the ski slopes), he leads the cadets to the top of the beginner trail.

Today's lesson will last for one day, starting with the most basic wearing of skis, facing the students, holding the hands of the students, and leading the students to try to push the slopes for the first time.

What he has to do is not only to teach, but also to protect the safety of the students, when there are other snow friends on the slopes, the big strong will react quickly, standing next to the students, to protect their safety.

When the trainees shout nervously, Da Zhuang will also patiently soothe his emotions, tell the trainees not to be afraid, and carefully correct the way his legs and core are exerted.

All of this he did would bring him an average daily income of 540 yuan, and what puzzled the students was that the actual fee charged by Dazhuang was far more than 540 yuan.

The difference lies in the 50% of the ski site fee, the tuition fee paid by the trainees to the coach, half of the entrance fee needs to be allocated to the snow field, according to DaZhuang's saying: "Every time you go, you have to pay, just pay the site fee to feed one or two employees of the snow field." ”

Since the signing coach has to pay the venue fee, can you not sign the contract?

The answer is that if you don't sign a contract, you will have to pay 70% of the venue fee if you are caught. Da Zhuang has considered: "In addition to ski teaching, our company also does winter camps, children's camps and the like, and nanshan has a fixed cooperation, so we will choose to sign a contract, and we will pay the venue fee every time." ”

Unlike Dazhuang, there is more than one coach who still chooses to do the work alone, so that he can avoid 50% of the venue fee. When the snow field was checked, the reason given was: "I am teaching my girlfriend to ski", or "I am teaching my sister to ski", trying to get through the game.

This is not a long-term solution. "Who doesn't know anyone after staying in the snow park for a long time, I know the snow principal and the staff very well, and it is really impossible to say that I don't pay the venue fee."

Among the ski coaches in the circle, the level of DaZhuang is considered to be intermediate, if it is a junior coach, or a trainee coach, the income on the day is only 480 yuan, which is lower than the 540 yuan of DaZhuang.

Bidding farewell to beijing Nanshan Ski Resort, driving to Hebei Chongli Wanlong Ski Resort (the largest ski resort around Beijing), stepping on the beginner road, you can see that Li Shuai is teaching a novice student to push the slope forward and backward.

Like Dazhuang, Li Shuai is also a snowboard instructor.

Unlike Da Zhuang, he did not pay the venue fee. In the circle, Li Shuai is already well-known, and does not need to sign a contract with the snow field to obtain a source of customers, just through the source of customers introduced by friends, it is enough for Li Shuai to maintain almost a snow season of teaching.

In addition, it is a snowboard teaching, mostly one-on-one lessons, if asked, you can also use the excuse of "teaching acquaintances to ski" to prevaricate.

Different from skiing teaching, if the level of the student has reached the stage of changing the blade, the basic snow field cannot be seen to be taught by hand, and only the beginner and intermediate levels are the easiest to find. Of course, one-to-many two-board teaching is also easy to find.

In addition to the venue fee, as a ski instructor, you also have to pay other costs, such as season cards for the snow season, snow tickets, and so on.

From a regional point of view, the snow season of Beijing Nanshan Ski Resort starts in December 2021 and ends in February 2022, which lasts for about 100 days, while the snow season of Hebei Chongli Wanlong Ski Resort and Fulong Ski Resort starts in October 2021 and ends in May 2022, with a time period much longer than that of Beijing Nanshan Ski Resort.

Correspondingly, the price of the season card of The Snow Field in Chongli Wanlong Ski Resort in Hebei Province is about 10,000 yuan, and the limited edition ski season card of Beijing Nanshan Ski Resort is about 3500 yuan at the beginning, followed by 3880 yuan, and the night season card is 2000 yuan.

These are all costs that the ski instructors themselves pay.

1% of three or four hundred thousand

Xiaofei is a famous big name in the ski instructor circle.

He has a snow season income that other ski instructors can't match, and unlike DaZhuang and Li Shuai's single snow season income of 30,000-50,000 yuan, Xiaofei's income in a single snow season can reach 300,000 or 400,000 yuan.

The key to the snow season income of other coaches is one-to-many teaching.

Xiaofei teaches more double-board teaching, and the single board teaching one-on-one teaching model is different, at most a day he can teach 20 people at the same time, if the entire snow season is full every day, it is possible to earn three or four hundred thousand.

It's not entirely easy.

In order to become a ski instructor at the top, Xiaofei himself has also paid a huge amount of costs, including going abroad for further study, research, and long-term study of ski theory knowledge.

Referring to Xiaofei's teaching achievements, Li Shuai sighed to himself: "Ability is the most important, you teach 1 person can teach well, not necessarily teach 20 people can teach well, and it is impossible to teach 20 people every time are newcomers, to some extent, the content of Xiaofei's teaching is particularly elusive, you have to go to several classes in a row to teach students, which is why he has a continuous and stable source of customers." ”

Standing on the pistes, Xiaofei became the king.

He has a theoretical level that other coaches can't match: "I teach skiing first, theory guides practice, the knowledge of skiing is very large, for example, this is different from running, non-professional runners do not need to know a lot of theoretical knowledge, but ski students can not." ”

The clear understanding of ski teaching and excellent field control ability have created a ski instructor like Xiaofei, and in the circle, ski instructors like Xiaofei can generally earn more than 300,000 yuan in a single snow season, less than 1%.

Achievement of this 1%, as well as the scale of the publicity team and sales team behind it, Xiaofei is not a person marketing himself, standing behind him, is a team of nearly 30 people, in order to promote Xiaofei's ski teaching, the team wraps him day and night, marketing his ski teaching on multiple platforms, such as Douyin, B station number, etc.

Xiao Fei himself did not stop moving forward.

On the no-man's night ski slope, pulling on his ski suit and putting on his helmet, he began to glide silently alone, honing his skiing level.

Behind the success is years of hard work.

As early as the high school stage, Xiaofei began to try fitness, learn fitness theory knowledge, and even teach others to exercise.

When he came to college, he continued to develop his motor skills, taking the relevant certificate of swimming coach in his freshman year and began to teach swimming, and in his sophomore year, he took the relevant certificate of archery coach and began to teach archery.

The turning point happened 4 years ago.

That year's Xiaofei, out of curiosity, and the ski friends who just met came to the ski resort, tried skiing for the first time, he had many years of sports foundation, it only took more than 3 hours to step on snowboards to rush to the advanced road, in contrast, when ordinary people beginner learning to ski, a day can only learn to push the slope before and after the beginner road.

Gifted.

In the afternoon of the same day, he met a group of college students ski beginners, and he became the assistant teacher of this group of college students to learn skiing, and stepped into the career of ski instructor.

Surprisingly, for many years of skiing, his probability of injury was almost zero, except for the fact that he had just broken skiing when he first practiced skiing, and he had hardly been injured by skiing for many years.

In 2020, Nitro (a snowboard brand born in Seattle, Washington, 1990) met him, and he became a sponsored individual skater.

Excavators in the summer

The fiery snow season is coming to an end.

Take off your favorite ski suits and coaches will be integrated into other industries that are "strange" and start running.

Da Zhuang: "Have you ever seen an excavator?" ”

Reporter: "I haven't seen it." Compared with ski instructors, there will be no sense of gap in opening opportunities? ”

Da Zhuang: "Of course not, the excavator is the dream of all men, the excavator is very strong, the excavator is just like Ultraman, and like skiing, it is very attractive in itself." ”

In the summer, against the sound of cicadas, I opened an excavator with great sweat: "I earn no less than when I was a ski instructor, the basic salary is more than 10,000, and when I officially start working, I earn more, skiing is not the most profitable." ”

As a native of Chongli, Hebei Province, DaZhuang described to reporters that the local "a road can be repaired for 10 years", every year to go is renovated, dug in the summer, sealed in the winter, repaired every year, just in the local excavator, the money earned by turning the road, it is enough for the cost of a year.

There are also climbing instructors.

When spring is full of joy, it is when Li Shuai changes into climbing equipment and climbs the climbing wall in Miyun, Beijing: "In addition to spring and autumn, these two seasons are good seasons for rock climbing, and they are also the peak season for rock climbing teaching, and the income level is similar to that of ski teaching." ”

XiaoFei is also an enthusiast in the climbing circle, and he has climbed Siguniang Mountain with his bare hands, challenging the most difficult option in extreme sports.

For Li Shuai, he wanted to do more than that. On the outskirts of Beijing, he also opened a homestay and taught archery.

Of course, my favorite is skiing.

Open Xiaofei's circle of friends, the cover is a ski video of him and a group of ski instructors leaping into the air and spinning, and in the 10 consecutive days of circle of friends updates, all of them are related to skiing.

"This year, due to the epidemic, the ski resort in Chongli, Hebei Province, was closed in January, and I am now skating in the northeast, and when the snow season is over, I will go to Sichuan."

Xiaofei said "Sichuan", is Sichuan Sunac Snow World, the circle coach called it "refrigerator", meaning indoor ski resort, until summer, Xiaofei will continue to teach students to ski in the "refrigerator".

Back to earlier, back to when there was no epidemic, every year at the end of the snow season, Xiaofei would pack his bags and go skiing in the southern hemisphere.

For Xiaofei, and even for DaZhuang and Li Shuai, they have good expectations for the domestic ski industry, Da Zhuang said: "Now the domestic ski industry is developing very well, it is predicted that it will continue to be hot in the future, I believe that China will become a tourist resort because of skiing in the future, Xinjiang is an example, where the snow field drop is more than 1000 meters, this kind of snow field is not much in the world, Beijing Nanshan Ski Slope is the top of the sky, the drop is 300 meters." ”

When it comes to skiing, there is light in the eyes of the big man.

Back at the Nanshan Ski Resort in Beijing, near the end of this grand snow season, when there was no class, Da Zhuang and Li Shuai high-fived each other, buckled their helmets, and slid forward freely, one into the snow trail.

(Pseudonyms of Dazhuang, Li Shuai, and Xiaofei in the text)

Wang Yajie, director of the Economic Observer department

(The Economic Observer)