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A Brief History of China's Comics and Animation Industry (VII)

author:The world of DP

The post-80s are the happiest generation, and as the saying goes, the post-80s have been living in various unknowable changes from the beginning, because many of the new things in China have slowly begun to prevail after the 80s.

The post-80s generation is also the saddest generation, and it is precisely because of the unknowable changes in the growth of life that we have also suffered countless "whippings".

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When I was a child, I had three must-sees for film and television, the first was Journey to the West, the second was martial arts, and the third was animation. As for animation, it does not matter at home or abroad, nor does it care about the style of the plot, as long as there is animation to watch, it must be thunderous.

A Brief History of China's Comics and Animation Industry (VII)

Although there was "The Haunting of the Heavenly Palace" at that time, there were "Smart One Rest" and "Flower Fairy" and so on. But these are far less than "Mickey Mouse Donald Duck". A total of 104 episodes were played from 1986 to 1988, and the entire Chinese mainland was popular. As for why it was stopped later, it is very simple that CCTV has no money. Disney's knowledge copyright and a variety of strict rules and regulations, even intelligence can be said to be done seamlessly, when the Shanghai radio was secretly broadcast by the Americans, as well as the Recording incident of Xiamen Cruises, all reported! At this point, there is no more piracy in the entire Chinese mainland.

A Brief History of China's Comics and Animation Industry (VII)
A Brief History of China's Comics and Animation Industry (VII)

However, because the impact and ratings were too large, through the efforts of CCTV, in 1989, it fought for half a year of free broadcasting, and has not been played since. Until recently, I found that the three protagonists have appeared on the Internet Donald Duck theme song, the other two are no news, by the way, Mickey Mouse's opening MV theme is love, Donald Duck's theme is family, and Guo Fei's theme is sports, of which Guo Fei's opening MV is the best and funniest.

A Brief History of China's Comics and Animation Industry (VII)

So why from the post-90s, for Europe and the United States, it is said that childhood memories are definitely "Tom and Jerry", that is, after the reform and opening up of China's economic strength growth plus cat and mouse copyright is not as strict as Disney, of course, mainly because the post-90s basically did not see Mickey Mouse Donald Duck, because before CCTV is really no money, filming Journey to the West are often "out of grain", where is the money when Disney copyright fees? So the suspension is inevitable.

At the end of the 1980s, the popularity of Nintendo's red and white machines and the late arcade machine was the source of all evils that triggered the concept of "bad boys" among domestic parents. I remember that around the beginning of the '90s, the newspaper devoted an entire page to a "critical" article called "Modern Devil - Video Game." It has exposed various bad cases and even criminal phenomena caused by video games in China, and more than 90% of the targets are teenagers. This article was regarded as a classic lesson plan by teachers, publicized by various schools, and then fully cooperated by parents as a "holy will".

A Brief History of China's Comics and Animation Industry (VII)
A Brief History of China's Comics and Animation Industry (VII)

In fact, as early as before, the degree of obsession with animation in the hearts of children has made parents angry, recalling when they first saw tv interviews with primary school students, asking how long the animation should be played? Most of them answer at least an hour, in fact, the opening and ending episodes are only less than 20 minutes. Domestic shorter, basically ten minutes. I remember that after my parents saw it, they said that they still wanted to go for an hour, and they didn't want to study, but they only knew how to watch animation, and then there was a fart out of breath, and they also glanced at it by the way.

This is the so-called borrowing to play, knock on the side of the side, the damage is not too insulting and strong! I believe many people have encountered it.

As for playing games, it is really a battle of wits and courage, lying to parents that they are barely able to go to their classmates to write homework, saying that they go to classmates to get things, and what can they take for a few hours? Meet the impatient parents first give you a hammer and then say, really when we go to your uncle's house like to nag is it, you a little fart child nagging a yarn, is not going to play the game console again......... The consequences of inexperience, overconfidence and disparities in strength are severe.

A Brief History of China's Comics and Animation Industry (VII)

Then, the popularity of Japanese manga in the early 1990s once again brought parents' resentment to its peak. This time it is not only to go to the game hall to arrest people, but also to rent a bookstore, after all, at that time a large number of Japanese pirated manga entered the country, many bookstores on the street are a large group of children sitting in it, and Japanese comics have almost no restrictions on the subject matter, compared to the game is more harmful, including chaotic horses and detective Han Yuliang. As early as the first few volumes of the Hainan edition of "Detective Han Yuliang" had a solemn statement on the last page: Han Yuliang's personality is to flow according to domestic parlance, so considering the national conditions, we are responsible for deleting this part of the content...!

At that time, we did not understand the true meaning of this sentence, but there were still a small number of plots in the later Hainan version, which understood what is called "flowing in the stream". However, from the comic book book, especially many beautiful pictures of Detective Han Yuliang, have been cut away with blades, not to mention that many rental bookstores at that time had H codeless comic books, which really affected many teenagers.

A Brief History of China's Comics and Animation Industry (VII)

To this day, there are not many reports from parents because of anime problems. You should know that the original post-80s have become parents, and there are too many ordinary workers without high education, who are running and working hard for food and clothing, and there is not much spare time to report this and that. On the contrary, those who won at the starting line from the beginning of the 80s, self-esteemed education, identity and background strength, they will not easily let children play at home when they are young, likewise, their discipline of the next generation will naturally be much stricter, and such people may report relatively more.

However, there are indeed many reports on the game, precisely because parents are usually busy, and ignore the correct guidance of their children, including many parents who are now game addicts. Therefore, it is often seen that children are addicted to games, charging games or tipping game anchors. The hard-earned money is gone, and if you don't report it, you will come to the ghost.

A Brief History of China's Comics and Animation Industry (VII)

But in general, there are still too many anime reports, and not all the pots here have to be carried by parents. Because this is a question of national conditions, according to China's national conditions and cultural concepts, it is impossible to talk about grading. For example, the situation of the Hainan version of the heroic detective Han Yuliang mentioned above is the same now. If you upload a more "beautiful" beautiful anime map on any domestic self-media platform, it is easier to be harmonized, of which the BD number is the most stringent, even if some games or anime official pictures randomly drawn from the BD gallery will be harmonized to a large extent. It is not allowed to put the picture casually, and the BD comes out at once, which is intriguing.

A Brief History of China's Comics and Animation Industry (VII)

You can also imagine that the Fire Dance in King of Fighters was strongly resisted in the Arab region because of the dress code (not the type above), and the problem of red blood turning white blood in Samurai Shodown...

Secondly, about anime film and television works, it is not necessary to be graded to have good works, even if Japan and Europe also have a lot of all-ages boutiques, a break (according to the domestic introduction), robot cats, Chihiro, Totoro, etc., or once Mickey Mouse, cats and mice, minions, crazy animal city, invincible destruction king and so on. However, china basically cannot do this now, and only a very small number of them can be regarded as real fine products, which are still under the premise of those so-called allegorical or innuendo short animations with worrying styles. It's more of a plagiarism or just a cloak of Chinese elements. The face is that many of the domestic old and beautiful films have done it, such as the nine-colored deer, the fire boy, the fishing boy, the Xiyue qitong, and those ink animations and puppet animations that are at the peak of the world, etc., of course, the nature of the ban is another. So in general, although there are factors of national conditions, the indisputable anger of the domestic industry is also a reason.

In the game, after a fairy sword is popular, some are still swordmen. To this day... Don't mention it!

In terms of animation, since the so-called market commercialization that began with "Pauline Lamp", people's so-called classic memories of childhood in China are always rainbow cats and blue rabbits instead of old beautiful movies. As for now, a magic boy can be hot half of the sky, to put it badly, in fact, in the production than Nezha noisy sea is not as good, what classic "my life is up to me", sorry, as early as Jet Li's "Tai Chi Zhang Sanfeng" has been experienced. The same author, "Hit, Hit a Big Watermelon" style plot and production are far beyond the magic child, in the 26th Berlin International Short Film Festival, is the only work in China that has been shortlisted for both the animation unit and the international competition unit. He was awarded the highest prize in the international competition unit, the "Special Jury Prize". However, in china, fame can not even catch up with the tail of the magic boy, which is a typical example of domestic business trends.

A Brief History of China's Comics and Animation Industry (VII)

What's even more outrageous is that because of "Magic Boy", the domestic media has driven anime fans to claim to hang this country and that country... The ban has been banned for so many years. Indeed, in the case of the domestic immortal myth flying all over the sky, China has divine merit!

A Brief History of China's Comics and Animation Industry (VII)

In the end, only the manga is left to stand firm alone, but the situation of the manga artist in China is simply unbearable compared to the anime, especially the 3D that makes a lot of garbage.

Giving up their own heritage, blindly pursuing the trend for commercial interests, and taking a big step is the reason why it is easy to rip the egg. If nothing else, you can see the difference between them at a glance, but what about Chinese characteristics? Now to say that there is no feature is Chinese characteristics! Why did Miyazaki once come to China to see the film, but then he was no longer willing to come to China, the once internationally famous master of the picture gradually faded, and there was no successor, but Miyazaki and his studio Ghibli later became the international shining stars, everyone tasted it!

Finally, with the golden sentence of a certain big guy to make an ending,

"Those who do well become fools, and those who speculate become elites, and this is the fashion in the country - the inner volume!"

A Brief History of China's Comics and Animation Industry (VII)

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