In 2021, the new concept of "metaverse" has become a hot spot at the same level as blockchain and artificial intelligence, but few people can clearly say what the metacosm is, and it seems that everything can be metacosm. In fact, in the final analysis, the metacosm is not a completely new thing, but a collection of future Internet technology development, a "digital version" of the real world based on the "digital twin" technology construction, and the interaction between the real world and this digital version of the world.
In general, the entrance to the metaverse is augmented reality (AR), virtual reality (VR), and mixed reality (MR). However, Auchan said that its new model Auchan Z6 is also going to enter the meta-universe, and even recently issued an NFT.
So, how exactly is Auchan Z6 going to play?
Auchan Z6 and digital twin Auchan Z6
As a digital asset, the popularity of NFTs has increased after the concept of meta-universes has become popular, and in March last year, an NFT work was even auctioned for nearly $70 million.
Auchan Auto, which has been showing people with science and technology, announced last year that it would issue NFTs, after a year of brewing, it was finally officially announced a few days ago that the first meta-universe digital collection of the automotive industry jointly launched by it and Tencent Magic Core will be officially launched on the Tencent ecosystem at 00:00 on January 29, 2022, with a global limit of 666 pieces. All are obtained through a lottery for all employees.
These 666 NFTs are a new product of Auchan Automotive, the metaverse digital collection of the automotive robot Auchan Z6. In addition to this NFT, the winning users will also be able to become the super driver of the automotive robot Auchan Z6, get the priority car pick-up right of auchan Z6, the opportunity to meet with the car robot for the first time, the super surprise car pick-up rights and the opportunity to obtain the right to use auchan Z6 for one year.
The automotive robot Auchan Z6 is also the first NFT issued by the automotive industry, and it is not surprising that such a meta-universe gameplay appears on auchan Z6. Because Auchan has long spared no effort to create a variety of black technologies in the car, bringing a scientific and technological texture that exceeds the value, it was once called "the millet of the automobile".
On this new model Auchan Z6 for the younger generation, Auchan embodies technology and intelligence to the fullest, creating a meta-universe entrance with augmented reality in the car, with a total of three meta-universe images.
The first meta-universe image navigator, Xiao Ou, who often lived in the 10.25-inch dashboard, 12.3-inch central control screen and 9.1-inch small European screen in the Interior layout of auchan Z6. And you can also achieve four-screen linkage through AR-HUD, if you cooperate with mobile phone applications and wearable devices, you can achieve five-screen linkage and six-screen linkage to provide users with a more convenient vehicle control experience.
The second is the YYDS digital twin image, which can be used to create a digital twin of you or the people around you through face recognition and voice reproduction technology, always with you. The third is the car robot Z6, as an outside the car voice interaction assistant, which can be used to allow users to control the system through commands outside the car, and will also interact with people outside the car according to the scene.
Auchan Z6 brings users not only to optimize the traditional car scene with intelligence, but also to create a forward-looking car experience, truly making intelligence change the form of the car.
To emerge from the Red Sea, it always has to be a little different
Compact SUV can be described as the Red Sea of the Red Sea in this automotive market, and it concentrates the best models of almost every car company. As a new series, Auchan Z6 is also a brand rush, positioning in this market can directly enter the market range with the largest user base, but it also has to face the greatest pressure of market competition. So what is the underpinnings of auchan Z6?
First of all, it can be said very clearly that I think auchan Z6 has quite a chance in this market. As a compact SUV, in the most core space, it has the strength to become a blockbuster, its length, width and height are 4699x1890x1660 mm, and the wheelbase has reached 2795 mm, so that the wide body design and the wheelbase of the level make its interior space performance lead the same level.
In terms of power, Auchan Z6, as a brand rush model, is also equipped with a more complete power system, equipped with a total of two fuels and a hybrid model.
Among them, the Blue Whale NE1.5T engine + Blue Whale 7-speed wet dual-clutch powertrain, with a maximum power of 138 kilowatts and a maximum torque of 300N·m, has been widely used by Chang'an models and has been well received by users. The powertrain of the Blue Whale NE2.0T engine + Aisin 8AT, with a maximum power of 171kW and a maximum torque of 390N·m, is applied to the high-end models and flagship models of the Changan series.
The hybrid model is equipped with the Blue Whale iDD global hybrid system, which is composed of four parts: the Blue Whale NE1.5T hybrid special engine, the Blue Whale three-clutch electric drive transmission, the large-capacity PHEV battery, and the IDD intelligent control system, with a maximum engine power of 120kW and a maximum torque of 250N·m; the peak power of the motor is 85kW, the peak torque is 280N·m, and the zero hundred acceleration performance is 7.6s.
It is believed that such a comprehensive powertrain will boost Auchan Z6 to have a wider user base and enhance the market competitiveness of Auchan Z6.
However, at present, Auchan already has Two similarly positioned products of Auchan X7PLUS and Cosay Pro, plus Auchan Z6, Auchan will have 3 models with close positioning in a compact SUV, how to avoid brand internal friction, will also become a problem that Auchan must think about.
Summary: Although Auchan Z6 is not the largest size product in the Auchan series, from the perspective of positioning and design, it will become the most important product for Auchan to enhance brand value and ceiling. It is believed that with the new sci-fi design and unique intelligent attributes of Auchan Z6, it will not only be welcomed by the younger generation, help Auchan establish a more perfect product architecture, but also bring a positive impact on the subsequent continuous enhancement of brand value of Auchan brand.