Who is Tesla? Everybody knows Ha! Who is Wei Xiaoli? Literally, it is a collection of Weilai, Xiaopeng, and ideal pronunciations, referred to as Wei Xiaoli. In fact, Wei Xiaoli represents a number of local electric vehicle companies.
On January 7, 2019, Tesla Shanghai Gigafactory held a groundbreaking ceremony and began to break ground; in September, it passed the comprehensive acceptance; in October, it obtained the production qualification and began to produce model 3; on December 30, the domestic Model3 was officially delivered to employee car owners at the Shanghai factory. The Tesla Gigafactory project was signed in July 2018 with a total investment of 50 billion yuan, of which the first phase of investment was 16 billion yuan. After the expansion of 1.2 billion yuan in 2021, the total annual production capacity of edamame 3 and edamame Y will be 600,000 to 700,000 units.
First, the introduction of Tesla has contributed more and more significantly to Shanghai's economy
I have to say that the introduction of Tesla in Shanghai has a long-term vision. Tesla's industrial chain is as long as the traditional automobile industry chain, and its ability to pull the economy is considerable. Tesla's emergence in Shanghai has cultivated a large number of related enterprises. This provides a good opportunity for the high-quality development of relevant enterprises in Shanghai and even the whole country.
Tesla's production and sales are booming, which has contributed to Shanghai's economic growth. Judging from the completion of the output value of key industries in Shanghai in 2021, the automotive industry increased by 21.1% year-on-year, ranking first among all industries. The pull on Shanghai's GDP reached 4.0%, nearly double that of the second-ranked machinery industry. These two data in the automotive industry are far ahead of other industries, and it can be said that Tesla is an important contributor to the Shanghai automotive industry and also has a certain boost to Shanghai's economic development.
Second, in the face of extremely unfair public opinion pressure, Tesla has achieved gratifying results
But Tesla's biggest role is probably not how to drive Shanghai's economic development, but the catfish effect brought about by China's new energy automobile industry and even China's automotive industry. Tesla forced a number of local car companies to change their business philosophy, improve their ability to innovate, and keep up with the pace of development. Otherwise, chasing after Tesla's ass will chase the wrong track, lose direction, and be eliminated.
In 2021, due to the Shanghai Auto Show Henan car owners' rights protection incident, Tesla suffered unprecedented public pressure.
On the afternoon of April 20, at about the same time, "Half Moon Talk", "Chang'an Observation", and "Central Political and Legal Commission An Jian" published commentary articles to collectively denounce Tesla. I don't know if this represents an official attitude towards the incident.
On April 19, the day of the incident, before the comments of the three media mentioned above, Xinhua News Agency published a commentary entitled "'Roof Rights Protection' Has Become a Hot Topic, Who Makes Who Not Be "Decent"?" Xinhua News Agency commented that as a "star" brand in the automotive industry, Tesla's self-requirements for quality and commitment to users need to match market expectations, which can gain more consumer trust and favor.
Then the "Central Political and Legal Commission An Jian" commented, "As a leader in the field of new energy vehicles, we cannot provide safe and reliable products for car owners, and we cannot provide practical solutions when there are problems, but instead of breaking out safety accidents again and again, putting car owners in danger again and again, asking what is the responsibility and responsibility of enterprises!"
"Half Moon Talk" said in the comments that if the relevant car companies are suspected of "shop fraud", the relevant departments should also strengthen supervision. It is necessary to make consumer rights protection more efficient and convenient.
A commentary by The Chang'an Observer, a subsidiary of Beijing Daily, pointed out that unseemly rights protection is not a reason for Tesla's "intransigence." It is clear that a world-class multinational company should have a more mature and convincing approach to consumer complaints, and it is more important to explain and solve quality problems, rather than directly denying users from the motivation and completely dismissing their responsibilities. "
This is the first time that the mainstream media has collectively attacked and denounced car companies, enterprises, and foreign companies.
On the self-media platform, there are countless self-media accounts, holding hostage to the "patriotic" symbol, rubbing Tesla hot spots, and deliberately smearing the quality of Tesla cars. This triggered Tesla's lawsuit against the self-media big V of a platform "Xiao Gang Senior" in court on January 26, suing him for infringement of the right to reputation.
Even under such extremely unfair pressure from public opinion, Tesla has stood strong, tenaciously used good products to justify its own name, and achieved gratifying results.
On January 27, Tesla Inc. (NASDAQ: TSLA) released its financial results for the fourth quarter and full year of fiscal 2021 as of December 31. Reading Tesla's dazzling financial report for the new year, and then looking at the financial data of the local electric vehicle company Wei Xiaoli, I am angry and hateful in my heart, and I really can't control it and have nowhere to hide!
Let's take a look at Tesla's financial statements for the fourth quarter and full year of fiscal 2021.
Tesla's earnings report shows that according to the US General Accounting Standards (GAAP), Tesla's total revenue in the fourth quarter was $17.719 billion, an increase of 65% over the same period last year; net profit attributable to common shareholders was $2.321 billion, an increase of 760% over the same period last year. For the full year 2021, Tesla achieved operating income of $53.823 billion, an increase of 71% year-on-year; net profit attributable to common shareholders was $5.519 billion, an increase of 665% from the same period last year.
The revenue growth of 65% in the fourth quarter and 71% in the whole year, especially the growth of 760% in the fourth quarter and 665% of the net profit attributable to common shareholders in the fourth quarter, was really unexpected and unexpected!
The biggest highlight of Tesla's financial report is: 936,000 units delivered annually in 2021, with a gross profit of 29.3%, of which 30.6% in the fourth quarter; the net profit margin of shareholders reached 10.3%, of which 13.1% in the fourth quarter. Tesla's financial report data shows that with the expansion of production capacity, the unit research and development cost decreases rapidly with the increase of sales scale, and the gross profit margin and net profit margin are gradually increasing.
The earnings report from Terrass sends us two signals:
First, the original electric car can still make a lot of money. This subverts the inherent impression that domestic electric vehicle manufacturers give us that "building electric vehicles will lose money", after all, Weilai, Xiaopeng and Ideal have always been making huge losses. This is the traditional fuel vehicle company, abandoning the engine and becoming pure electricity, which is definitely a guide and encouragement. When traditional automakers abandon their engines, our carbon neutrality goals will be achieved much faster. I can't imagine a Terranas, in addition to building cars, can also promote carbon neutral functions.
The second is that Tesla has enough profitability and cash flow to support its EV product roadmap as well as long-term capacity expansion plans and other expenses. Tesla's earnings report means that when 3 million vehicles are delivered annually, free cash flow can be as high as $28 billion, when 10 million vehicles are delivered annually, free cash flow is as high as $93.3 billion, you know Microsoft's annual free cash flow is only $56 billion, Apple is $92 billion... According to Tesla's production capacity plan, 1.4 million vehicles will be delivered in 2022, 2.1 million vehicles in 2023, and 3.15 million vehicles will be delivered in 2024.
Third, Wei Xiaoli's financial data is ugly in front of Tesla's financial report
Men are most afraid of women saying they can't do it. Why? Because it means that a woman compares you to other men she's experienced, and the result of the comparison is that you can't! Whether a company is good or not also depends on comparison. But this is no better than not knowing, a stroke of fright!
In 2021, Tesla sold 936,000 new energy vehicles, 7.2% more than Wei Xiaoli and BYD combined for 873,000 units. BYD, which is known as the local boss of new energy vehicles, has only 63% of Tesla's sales of new energy vehicles. Wei Xiaoli's sales are only about one-tenth of Tesla's.
As we all know, enterprises have profits in order to continue to develop, and enterprises that have been burning money have certainly unclear development prospects. From the perspective of profitability, Tesla's gross profit margin and net interest rate are even more hanging to all local new energy vehicle companies.
From the perspective of gross profit margin, the labor remuneration of Tesla factory workers is undoubtedly the highest, but its gross profit margin still reaches 29.3%, Wei Xiaoli is 20.4%, 13.2%, 24.3%, AND ISD is 13% (BYD's gross profit margin and profit margin also include traditional cars and other businesses), which are obviously inferior to Tesla.
From the perspective of the net profit margin attributable to shareholders, Tesla has begun to make normal profits, and the net profit margin in 2021 is as high as 10.3%, exceeding the net profit margin indicator of more than 90% of A-share listed companies. However, Wei Xiaoli made huge losses across the board, and the net profit margin was -32%, -27.9% and -27.7% respectively. BYD's net profit margin on all businesses, including traditional cars, new energy vehicles, masks and protective clothing, is only 2.3%. If you count new energy vehicles alone, the probability is that wei Xiaoli will lose a mess like Wei Xiaoli.
Tesla's earnings report tells us that Tesla has enough profitability and cash flow to support its eviction product roadmap, as well as long-term capacity expansion plans and other expenses. Tesla's earnings report means that when 3 million vehicles are delivered annually, free cash flow can be as high as $28 billion, and when 10 million vehicles are delivered annually, free cash flow is as high as $93.3 billion, and Microsoft's annual free cash flow is only $56 billion, and Apple is $92 billion!
Fourth, Tesla's catfish is churning, Wei Xiaoli don't sleep and move quickly!
In 2021, the mainland's auto market won the first place in the world with a total production and sales of 26.082 million units and 26.275 million units. And with the year-on-year growth rate of production and sales of 3.4% and 3.8% respectively, it ended the negative growth of production and sales for three consecutive years since 2018. Among them, the production and sales of new energy passenger cars are booming, with cumulative sales of 3.33 million units in the whole year, an increase of 181% year-on-year, and the market penetration rate has increased significantly from 5.8% in 2020 to 14.8%. It is estimated that from 2022 to 2024, China's new energy vehicle sales will reach 450, 550 and 7.5 million units respectively, and 10 million units in 2025.
In 2021, Tesla will sell 480,000 new energy vehicles in the mainland, accounting for 14.4%. That is, for every 1,000 new energy vehicles we sell, there are 144 Teslas. Since 2018, Tesla's production capacity has been strong, and its market share around the world has increased rapidly.
According to Tesla's profitability and 50% annual expansion rate (Tesla's own plan), Tesla's new energy vehicles will deliver 1.4 million in 2022, 2.1 million in 2023, and 3.15 million in 2024. Tesla's market share in China's new energy vehicle market will reach 16% in 2022, 20% in 2023, 22% in 2024, and 24% in 2025.
Tesla's production capacity is about to explode, it is about to attack the city, and the competitive brand is in danger, do Wei Xiaoli see it?
Wei Xiaoli, don't use the national new energy and new energy vehicle industrial policy as a bed, consumers' simple patriotic enthusiasm to do the quilt, can you have a little backbone of local enterprises, stand up from the warm bed, less marketing tricks, more technical creation? Or how many join forces to grow strength and scale, and share the cost of research and development? You must be soberly aware that in the face of good products with scientific and technological content and competitiveness, not only consumers cannot refuse, but the country cannot refuse! After all, Tesla has a factory in China, and it also pays taxes here!
Tesla's catfish is churning, can Wei Xiaoli withstand the big waves he stirs?
【Author:Guozheng Big Data Xu Xiaowei】